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Why did we write Marketing to the Ageing Consumer?

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Dick Stroud explains why he and Kim Walker wrote the book Marketing to the Ageing Consumer that was published at the beginning of 2013 by Palgrave Macmillan.

Dick Stroud explains why he and Kim Walker wrote the book Marketing to the Ageing Consumer that was published at the beginning of 2013 by Palgrave Macmillan.

Published in: Business
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