Some thoughts about 50-plus marketing www.20plus30.com

Some thoughts about 50-plus marketing 1 Ireland is young(ish) The rest of European isn’t! 2010 2015 Country 50-74/20-34 50-74/20-34 Ireland 0.9 1.1 Italy 1.7 2.0 2010 (000s) Country 20-34 50-74 Difference Ireland 1,085 1,016 -69 Germany 14,664 25,550 10,886

Some thoughts about 50-plus marketing 20 30 40 50 60 70 80 95 million 150 million 40 million 2015 Europe

Some thoughts about 50-plus marketing 2 When credit ‘crunches’ and recession looms - who has the disposable income?

Some thoughts about 50-plus marketing

Some thoughts about 50-plus marketing 3 Know your Age-silo from your Age-neutral marketing

Some thoughts about 50-plus marketing 4 Age is a poor proxy for behaviour

Some thoughts about 50-plus marketing 5 Physiological ageing matters

Some thoughts about 50-plus marketing 6 Lifestyle trumps age and lifestage

Some thoughts about 50-plus marketing Age 0 100+ Lifestyle group 2 Lifestyle group 1 Lifestyle group 2 Lifestyle group 1

Some thoughts about 50-plus marketing 7 The gems of Web 2.0

Some thoughts about 50-plus marketing www.20plus30.com/presentations.htm Social networking becomes a commodity application

Some thoughts about 50-plus marketing Dick Stroud [email_address] www.20plus30.com www.the50plusmarket.com