Financial Services Forum - presentation by Dick Stroud

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This is a PDF of the presentation that Dick Stroud gave to the Financial Services Forum - May 2013

This is a PDF of the presentation that Dick Stroud gave to the Financial Services Forum - May 2013

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Transcript

  • 1. Marketing to theBaby BoomersDick Stroud9th May 2013
  • 2. Lots to say20 minswww.20plus30.com/FSForum
  • 3. Not discussing⤫  Business rationale⤫  Market / Segment quantification⤫  Methods of segmenting⤫  Generational and lifestage factors⤫  NPD requirements
  • 4. Physical AgeingExciting EssentialDepressing
  • 5. AgeWealthEducationSexualityHealth
  • 6. Complex Bunch
  • 7. Equally Complex Bunch
  • 8. Really Complex Bunch
  • 9. Standard of living HappinessHealthQuality of life Index50-54 60-64 65-69 70-74 75+ 55-59 2  0  -­‐2  -­‐4  -­‐6  -­‐8  -­‐10  -­‐12  
  • 10. AB C1 C2 DE Standard of livingHealthHappiness2  0  -­‐2  -­‐4  -­‐6  -­‐8  -­‐10  -­‐14  -­‐16  -­‐20  Quality of life Index
  • 11. Physiological ageing
  • 12. Senses BodyMindEyesight  Touch  Hearing  Smell  Taste  Complexity  Comprehension  Muscle  Strength  Dexterity  Hair  Flexibility  Weight  &  Body  Size  DigesCon  Urinary  Skin  Menopause  Dental  Sexual  
  • 13. MaslowsHierarchyPsychologicalPhysical Physiological
  • 14. CommunicationsSupportProductOnline Retail
  • 15. ➟  Graphics➟  Handling➟  Comprehension➟  Opening/Closing➟  TextAssemblyDesignPackagingPricingWarrantyCommunicationsSupportProductOnlineRetail
  • 16. SensesBody MindEyesightTouchHearingSmellTaste ComplexityComprehensionMuscleStrengthDexterityFlexibilityWeight &Body SizeSkin
  • 17. CommunicationsSupportProductOnline Retail
  • 18. Product
  • 19. Retail
  • 20. CommunicationsSupportProductOnline Retail
  • 21. 25 effects of ageingX200 touchpointsXAge/Client Weighting
  • 22. TouchpointsAgeing FactorsDatabaseEngine
  • 23. Interface
  • 24. Who isWho does it well?
  • 25. Communications 4.7Online 4.1Product 4.0Retail 4.4Phone 4.6AF Score = 4.4
  • 26. A great customer experience starts byensuring the touchpoints are age-friendly✔Essential to evaluate the complete customerjourney✔The devil is in the detail – numerous 1%improvements✔Becoming age-friendly – a matter of when not if.✔
  • 27. Thanks for listening!www.20plus30.com/FSForum
  • 28. Dick Strouddick@20plus30.comwww.20plus30.com@20plus30dickstrouddickstroudwww.the50plusmarket.comwww.age-friendly.com