CIM Presentation www.20plus30.com 25 th May 2008

What I will be talking about.. CIM Presentation What is Web 2.0? So What! Social Networking The future Web 2.0 is age-neutral Importance to marketers Web video

CIM Presentation What is Web 2.0?

CIM Presentation Web 1.0 Web 2.0 V

CIM Presentation Applications Web Architecture

Web 1.0 CIM Presentation Web Architecture Hard coded static links Single path through content Limited customization Multimedia as an “add on” Mainly HTML Applications ‘ Passively’ consume content Fixed format communication Primarily a solitary experience `

Web 2.0 CIM Presentation Applications Users create, refine and share content A community experience Mashups enable richer/varied applications User Generated Content Youtube, Flickr, Del.icio.us Social Networking Facebook, MySpace Integration of Google Maps, music, video, news Web Architecture Inherently multimedia Fewer links, more actionable elements sliders – tabs –menus – widgets Multiple technologies (AJAX, Flash) Interface can respond to user actions

CIM Presentation ! Must distinguish between: ► Applications ► Web interface

CIM Presentation Social NETWORKING

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CIM Presentation Profiles shared contacts content sharing messaging new content

Brief but amazing history – the players CIM Presentation 2004 launch 70 million profiles 2003 launch 100+ million profiles 2000 launch 15 million profiles

Brief but amazing history – country uptake CIM Presentation

Brief but amazing history – characteristics CIM Presentation Mega Growth 7% of all UK internet visits came from SN sites

Brief but amazing history – characteristics CIM Presentation Social Networking traffic Web based e-mail

Brief but amazing history – characteristics CIM Presentation ?

Brief but amazing history – characteristics CIM Presentation generic audience

Brief but amazing history – characteristics CIM Presentation Dominance of the few The rest =15% Site Site visits Facebook 38% Bebo 28% MySpace 19% November 2007 - Source Hitwise

Brief but amazing history – characteristics CIM Presentation Dominance of the few er site unique users millions Time on site / user mins Annual increase Facebook 14.3 258 228% Bebo 12.0 248 40% MySpace 8.5 129 (15%) April 2008 - Source ComScore

CIM Presentation ! ► Major Web application ► Rapid evolution – still Day 1 of the story

CIM Presentation Web Video

A few Facts – huge numbers The Web Video Revolution 100,000,000 unique visitors/month 70,000,000 ++video clips 10% of the Internet’s bandwidth

A few Facts The Web Video Revolution indexes 130,000,000 videos 68 Web videos/month 11,500,000,000 videos (March 2008) Sites account for 38% of total

Why Video? The Web Video Revolution

Viral advertising CIM Presentation 2.2 million views 6.9 million views

The Web Video Revolution Day 1 of Web video revolution

Simplicity & Cost of making video The Web Video Revolution Camera < $4,000 Editing software < $1,500

Households with Broadband The Web Video Revolution

Cost and simplicity of hosting video The Web Video Revolution 100+ free hosting services

Simplicity The Web Video Revolution Title of the video Location of the video Description of the video

The Web Video Revolution With universal search , we're attempting to integrate the vast amounts of information available into one simple set of search results.

Viewing and listening The Web Video Revolution 750,000,000 computers worldwide are Flash enabled Penryn processor – designed to enable HD Web video .

The Web Video Revolution Tipping Point Cost of production Broadband Hosting Search Viewing The YouTube Effect +

CIM Presentation ! Web Video will radically change the way companies communicate internally and externally is ing

CIM Presentation Importance To Marketers

Web 2.0 investment intentions CIM Presentation McKinsey – Jan 2007

Generation of upstream Internet traffic CIM Presentation 8% of all UK Web site traffic came from Social Networking sites October 2007 Music Industry Entertainment Industry 12% 10%

CIM Presentation The real impact of social networking is yet to come

Web video marketing applications Substitute for traditional advertising Improve the richness of content provided to customers Convey complex/difficult messages CIM Presentation

Substitute for traditional advertising

Improve the richness of content provided to customers

Convey complex/difficult messages

Other Web video applications Recruitment Corporate policies (CSR) Investor relations Internal comms CIM Presentation

Recruitment

Corporate policies (CSR)

Investor relations

Internal comms

CIM Presentation Web 2.0 is Age-neutral

Age distribution of SN users (UK) CIM Presentation

Rapidly changing demographic profile CIM Presentation 18 -24 55+ 2007 2006 2007 2006

Rapidly changing demographic profile CIM Presentation -13% -2% +6% +8% +4% change 2006/2007

Web video is becoming age-neutral CIM Presentation Average age = 39 years old

Video and age - strange connection CIM Presentation

Physiological ageing matters CIM Presentation Young Old

CIM Presentation ! Applications of Web 2.0 are age neutral Design issues of using Web 2.0 are intrinsically age related

CIM Presentation The Future

CIM Presentation Within 24 months 95% of the Internet’s traffic will be video

The Web Video Revolution High Definition

The video option The Web Video Revolution Nice to have Essential

Scale of video use The Web Video Revolution 1-2 videos 90% video

Even easier to use The Web Video Revolution www.tubemogul.com

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Booksellers Association Conference 2 Social networking becomes a commodity application

Do it yourself social networking CIM Presentation

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CIM Presentation generic audience

CIM Presentation ! Social networking + Video Will become standard parts of Web site infrastructure

CIM Presentation What is Web 2.0? So What! Social Networking The future Web 2.0 is age-neutral Importance to marketers Web video

CIM Presentation Web 2.0 is the Web Be prepared for the next phase of evolution You must evaluate its impact Collective Intelligence or the Madness of Crowds?

CIM Presentation Further questions [email_address] www.20plus30.com