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Aging2.0 Presentation about the importance of physical ageing

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Dick Stroud presented at the Google Campus in London during December 2012 about the importance of physical ageing in creating product opportunities and how it affects the customer journey.

Dick Stroud presented at the Google Campus in London during December 2012 about the importance of physical ageing in creating product opportunities and how it affects the customer journey.

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  • After a lot of hard work we completed the database of touchpoints and ageing factors. Our final two challenges were to: Create a software engine that managed the database and enabled it to be used for client projects – this was implemented as a web tool hosted in the cloud. And an elegant way for auditors to capture data – this was implemented using an iPad app.  
  • After a lot of hard work we completed the database of touchpoints and ageing factors. Our final two challenges were to: Create a software engine that managed the database and enabled it to be used for client projects – this was implemented as a web tool hosted in the cloud. And an elegant way for auditors to capture data – this was implemented using an iPad app.  
  • After a lot of hard work we completed the database of touchpoints and ageing factors. Our final two challenges were to: Create a software engine that managed the database and enabled it to be used for client projects – this was implemented as a web tool hosted in the cloud. And an elegant way for auditors to capture data – this was implemented using an iPad app.  
  • Transcript

    • 1. Dick Strouddick@20plus30.com 22 Nov 2012
    • 2. Depressing Physiological AgeingExciting Profitable
    • 3. 2005 Segmentation Technology Quantification ‘Targeting’
    • 4. Complex Bunch
    • 5. Age
    • 6. MNeutralA NeutralRKE AgeTIN SiloGSpecific Age Neutral PRODUCTS
    • 7. Online Retail MindCommunications Senses Product Body Support
    • 8. Senses Mind Body Skin SexualEyesight Comprehension Weight & Urinary Taste Body Size Complexity Dexterity Menopause Smell Flexibility Hair Touch DentalHearing Muscle Strength Digestion
    • 9. 25 effects of ageing
    • 10. Marketing Comms Graphics HandlingOnline Comprehension Assembly Opening/Closing Design Text Retail Packaging PricingProduct WarrantySupport
    • 11. 200 touchpoints
    • 12. No metricsNo processNo actions
    • 13. 25 effects of ageing X 200 touchpoints XAge/Client Weighting
    • 14. Database TouchpointsAgeing Factors
    • 15. Interface
    • 16. Engine
    • 17. Specific Other Experiences Journey Types Customer MarketExperience Opportunities Physiological Ageing
    • 18. Depressing Physiological AgeingExciting Profitable ✔ ✔
    • 19. Further viewing Dick Stroud 20plus30.com @20plus30 dickstroud dickstroud
    • 20. Thanks for listening!

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