About I am a consultant, lecturer and writer.
Most of my time is spent as the MD of the marketing consultancy, 20plus30. We specialise in advising companies how to capture the buying power of older consumers.
My most recent book (2013) is Marketing to the Ageing Consumer. This is the first book that explains what the physical ageing of consumers means to business. I wrote this with Kim Walker (Silvegroup). Together we have an understanding of the European, US and Asia Pacific markets.
I have also written books about The 50-Plus Market and creating digital strategies.
Key ’Dick Stroud’ into Google and you will see the range of things I have done.