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Talents Media - The Social Contest Company - Engage. Excite. Monetize.
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Talents Media - The Social Contest Company - Engage. Excite. Monetize.

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Talents Media - The Social Contest Company ...

Talents Media - The Social Contest Company

We are specialized in 'upload, vote & win' contests as experience marketing.

We help you Engage your target audience online. Get them Excited so they often return and involve their friends. We then help you Monetize the enthusiasm.

This presentation
- introduces the concept of social contests
- how they add value to brands and content owners
- explains our contest platform TalentsChannel with its deep social media integration
- shows some case studies with great results and ROI on media spend
- explains what services we offer

For more info visit http://www.talentsmedia.com/

Feedback is always welcome : dick@talentsmedia.com

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    Talents Media - The Social Contest Company - Engage. Excite. Monetize. Talents Media - The Social Contest Company - Engage. Excite. Monetize. Presentation Transcript

    • contestexperiences
      ‘upload, vote & win’
      Exploresynergies.
      Amsterdam, September 2011
    • let’s get personal first
      whatyou do
      what we do
      contest platform
      case examples & ROI
      contestexperiences
      ‘upload, vote & win’
      Exploresynergies.
      Amsterdam, September 2011
    • • create lasting value for brands, media companies & publishers
      • based on establishing relationships with consumers
      • through relevant and engaging contest experiences across all media
    • How we serve you
      • create, produce & deliver online contest experiences
      • based on our social contest platform TalentsChannel
      • delivering an engaged audience – ready for further marketing
      We are creator of strong online brand experiences
      Activator of social media communities
      creative experiential marketing agency
      delivery driven production company
      We deliver results to campaign managers now
      and re-usable value for your future campaigns.
    • How we serve you
      • create, produce & deliver online contest experiences
      • based on our social contest platform TalentsChannel
      • delivering an engaged audience – ready for further marketing
      • brands directly : 100% online & mobile experiences
      • co-production : transmedia & social tv
      • co-publishing : media platforms & publishers
    • Upload vote & win.
      Engage with and build large audiences
      Discover who they are…
      … and what they like
      Create and manage
      brand dialogues…
    • upload – vote & win.
      sticky : game experiencereturn visits
      viral : deepsocial media integration
    • Social engagement engine
      Owned, reusable content
      Earned views
      Brand safety
      Create brand ambassadors & brand loyalty
      Conversion opportunities
      Optimal use of peoples social media use
      Strong campaign support
      Experiential marketing tool
      CONFIDENTIAL
      © Copyright Talents Media BV
      Engage with and create large audiences
      Discover who they are…
      … and what they like
      Create and manage brand dialogues…
    • CONFIDENTIAL
      © Copyright Talents Media BV
      Contest Management Tool
      • powerful viral contest engine
      • leverage social media connections
      ‘word of mouth marketing’
      • collect & qualify User Generated Content
      • opt-in databases for follow-up marketing
      • production back end
      set up and delivery of game play
      content moderation control
      editorial & storytelling
      • easy to adapt to new countries
    • CONFIDENTIAL
      © Copyright Talents Media BV
      Contest Management Tool
      • powerful viral contest engine
      • leverage social media connections
      ‘word of mouth marketing’
      • collect & qualify User Generated Content
      • opt-in databases for follow-up marketing
      • production back end
      set up and delivery of game play
      content moderation control
      editorial & storytelling
      • easy to adapt to new countries
    • CONFIDENTIAL
      © Copyright Talents Media BV
      Contest Management Tool
      • powerful viral contest engine
      • leverage social media connections
      ‘word of mouth marketing’
      • collect & qualify User Generated Content
      • opt-in databases for follow-up marketing
      • production back end
      set up and delivery of game play
      content moderation control
      editorial & storytelling
      • easy to adapt to new countries
    • And this is howitworks…
      CONFIDENTIAL
      © Copyright Talents Media BV
      Audience
      Friends
      Start media
      Social Contest
      Participants
      conversion
      1 participant 50voters 7.500 socialmedia updates
    • CONFIDENTIAL
      © Copyright Talents Media BV
      … in all the right places
    • CONFIDENTIAL
      © Copyright Talents Media BV
      typicalcampaign flow
    • • create lasting value for brands, media companies & publishers
      • based on establishing relationships with consumers
      • through relevant and engaging contest experiences across all media
      • case 1 : marketing / loyalty campaign for super market
      • case 2 : marketing of entertainment brand
      • case 3 : pre-promotion of format
    • CONFIDENTIAL
      © Copyright Talents Media BV
      case 1: marketing / loyalty campaign for super market
      Boekenbakkers
    • Boekenbakkers
      Inspiration
      Aspiration
      Fun
      Family
      Storytelling+
      =
      Converting into 750.000 books
      Retail loyalty program
    • Results after 2 weeks
      2.060 contestants
      >7,000 voters
      >15,000 votes
      25,000 comments
      >3,500,000 social media updates/effect
      600,000 pageviews onbb.nl
      70,000 visits, time on site 10 minutes
      CONFIDENTIAL
      © Copyright Talents Media BV
      case 1: marketing / loyalty campaign for super market
      Boekenbakkers
    • Case 2: leading Dutch entertainment brand The Toppers
      promotion of 3 live concerts in Amsterdam ArenA
      karaoke webcam audition – public chose weekly top 25 – finalchoiceby Toppers
      goals: buildexcitedaudienceand database, sell more tickets
      More info & promo video - click here
      co-productionwithrightsholderRocketand online broadcaster 5’TV
    • Promovideo
    • The Social Contest Company
      282.000 visitors
      1,7 million pageviews
      4 minutes per visit
      4 visits per visitor
    • The Social Contest Company
      350 auditions
      17.000 jurymembers
      108.000 votes (including sms)
      11 mio updates to 2 mio social media profiles
    • The Social Contest Company
      Bottom Line
      Results of a full TV-formatfor a muchlower budget
      3 Concertssold out: 200.000+ tickets, 20% more than last year.
    • Case 3: pre-promotion of TV format
      FashionScene TV
      Search for TV presenter for Fashion Program
      Goal: pre-promotion of new format
      Runtime 4 weeks, startmedia < 5.000 Euro
      ROI bonus: sponsoring for TV broadcast secured
    • We offer a platform…
      for global and local contests
      … easy setup and technical support
      … scalable cloud computing for large traffic support
      … full campaign management and moderation for brand safety
      … integration of all leading social media platforms
      … integration of local leading social media platforms if needed
      … support for all languages
      … assistance for contest creation, experience and quality control
      … contest analytics reporting
      CONFIDENTIAL
      © Copyright Talents Media BV
    • CONFIDENTIAL
      © Copyright Talents Media BV
      We offer services…
      Overall project management
      Creative assistance by an experience director
      Development team for support, custom requirements
      A strong network of partnerships
      Focus on great contest delivery & ROI
    • CONFIDENTIAL
      © Copyright Talents Media BV