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Talents Media - The Social Contest Company - Engage. Excite. Monetize.
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Talents Media - The Social Contest Company - Engage. Excite. Monetize.

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Talents Media - The Social Contest Company ...

Talents Media - The Social Contest Company

We are specialized in 'upload, vote & win' contests as experience marketing.

We help you Engage your target audience online. Get them Excited so they often return and involve their friends. We then help you Monetize the enthusiasm.

This presentation
- introduces the concept of social contests
- how they add value to brands and content owners
- explains our contest platform TalentsChannel with its deep social media integration
- shows some case studies with great results and ROI on media spend
- explains what services we offer

For more info visit http://www.talentsmedia.com/

Feedback is always welcome : dick@talentsmedia.com

More in: Business , Technology
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Transcript

  • 1. contestexperiences
    ‘upload, vote & win’
    Exploresynergies.
    Amsterdam, September 2011
  • 2. let’s get personal first
    whatyou do
    what we do
    contest platform
    case examples & ROI
    contestexperiences
    ‘upload, vote & win’
    Exploresynergies.
    Amsterdam, September 2011
  • 3. • create lasting value for brands, media companies & publishers
    • based on establishing relationships with consumers
    • through relevant and engaging contest experiences across all media
  • 4. How we serve you
    • create, produce & deliver online contest experiences
    • based on our social contest platform TalentsChannel
    • delivering an engaged audience – ready for further marketing
    We are creator of strong online brand experiences
    Activator of social media communities
    creative experiential marketing agency
    delivery driven production company
    We deliver results to campaign managers now
    and re-usable value for your future campaigns.
  • 5. How we serve you
    • create, produce & deliver online contest experiences
    • based on our social contest platform TalentsChannel
    • delivering an engaged audience – ready for further marketing
    • brands directly : 100% online & mobile experiences
    • co-production : transmedia & social tv
    • co-publishing : media platforms & publishers
  • 6. Upload vote & win.
    Engage with and build large audiences
    Discover who they are…
    … and what they like
    Create and manage
    brand dialogues…
  • 7. upload – vote & win.
    sticky : game experiencereturn visits
    viral : deepsocial media integration
  • 8. Social engagement engine
    Owned, reusable content
    Earned views
    Brand safety
    Create brand ambassadors & brand loyalty
    Conversion opportunities
    Optimal use of peoples social media use
    Strong campaign support
    Experiential marketing tool
    CONFIDENTIAL
    © Copyright Talents Media BV
    Engage with and create large audiences
    Discover who they are…
    … and what they like
    Create and manage brand dialogues…
  • 9. CONFIDENTIAL
    © Copyright Talents Media BV
    Contest Management Tool
    • powerful viral contest engine
    • 10. leverage social media connections
    ‘word of mouth marketing’
    • collect & qualify User Generated Content
    • 11. opt-in databases for follow-up marketing
    • 12. production back end
    set up and delivery of game play
    content moderation control
    editorial & storytelling
    • easy to adapt to new countries
  • CONFIDENTIAL
    © Copyright Talents Media BV
    Contest Management Tool
    • powerful viral contest engine
    • 13. leverage social media connections
    ‘word of mouth marketing’
    • collect & qualify User Generated Content
    • 14. opt-in databases for follow-up marketing
    • 15. production back end
    set up and delivery of game play
    content moderation control
    editorial & storytelling
    • easy to adapt to new countries
  • CONFIDENTIAL
    © Copyright Talents Media BV
    Contest Management Tool
    • powerful viral contest engine
    • 16. leverage social media connections
    ‘word of mouth marketing’
    • collect & qualify User Generated Content
    • 17. opt-in databases for follow-up marketing
    • 18. production back end
    set up and delivery of game play
    content moderation control
    editorial & storytelling
    • easy to adapt to new countries
  • And this is howitworks…
    CONFIDENTIAL
    © Copyright Talents Media BV
    Audience
    Friends
    Start media
    Social Contest
    Participants
    conversion
    1 participant 50voters 7.500 socialmedia updates
  • 19. CONFIDENTIAL
    © Copyright Talents Media BV
    … in all the right places
  • 20. CONFIDENTIAL
    © Copyright Talents Media BV
    typicalcampaign flow
  • 21. • create lasting value for brands, media companies & publishers
    • based on establishing relationships with consumers
    • through relevant and engaging contest experiences across all media
    • case 1 : marketing / loyalty campaign for super market
    • case 2 : marketing of entertainment brand
    • case 3 : pre-promotion of format
  • 22. CONFIDENTIAL
    © Copyright Talents Media BV
    case 1: marketing / loyalty campaign for super market
    Boekenbakkers
  • 23. Boekenbakkers
    Inspiration
    Aspiration
    Fun
    Family
    Storytelling+
    =
    Converting into 750.000 books
    Retail loyalty program
  • 24. Results after 2 weeks
    2.060 contestants
    >7,000 voters
    >15,000 votes
    25,000 comments
    >3,500,000 social media updates/effect
    600,000 pageviews onbb.nl
    70,000 visits, time on site 10 minutes
    CONFIDENTIAL
    © Copyright Talents Media BV
    case 1: marketing / loyalty campaign for super market
    Boekenbakkers
  • 25. Case 2: leading Dutch entertainment brand The Toppers
    promotion of 3 live concerts in Amsterdam ArenA
    karaoke webcam audition – public chose weekly top 25 – finalchoiceby Toppers
    goals: buildexcitedaudienceand database, sell more tickets
    More info & promo video - click here
    co-productionwithrightsholderRocketand online broadcaster 5’TV
  • 26. Promovideo
  • 27.
  • 28.
  • 29. The Social Contest Company
    282.000 visitors
    1,7 million pageviews
    4 minutes per visit
    4 visits per visitor
  • 30. The Social Contest Company
    350 auditions
    17.000 jurymembers
    108.000 votes (including sms)
    11 mio updates to 2 mio social media profiles
  • 31. The Social Contest Company
    Bottom Line
    Results of a full TV-formatfor a muchlower budget
    3 Concertssold out: 200.000+ tickets, 20% more than last year.
  • 32.
  • 33. Case 3: pre-promotion of TV format
    FashionScene TV
    Search for TV presenter for Fashion Program
    Goal: pre-promotion of new format
    Runtime 4 weeks, startmedia < 5.000 Euro
    ROI bonus: sponsoring for TV broadcast secured
  • 34. We offer a platform…
    for global and local contests
    … easy setup and technical support
    … scalable cloud computing for large traffic support
    … full campaign management and moderation for brand safety
    … integration of all leading social media platforms
    … integration of local leading social media platforms if needed
    … support for all languages
    … assistance for contest creation, experience and quality control
    … contest analytics reporting
    CONFIDENTIAL
    © Copyright Talents Media BV
  • 35. CONFIDENTIAL
    © Copyright Talents Media BV
    We offer services…
    Overall project management
    Creative assistance by an experience director
    Development team for support, custom requirements
    A strong network of partnerships
    Focus on great contest delivery & ROI
  • 36. CONFIDENTIAL
    © Copyright Talents Media BV