Geospatial Analytics


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This presentation by Dickinson + Associates consultant Cameron Spath will demonstrate geospatial analytics, geospatial logistics, the ability to use BusinessObjects without SAP as the core and the value that high-end executive geospatial dashboards can bring to corporations and their customers. Specifically, this webinar will include BusinessObjects integrated with Google Maps add-on tool (CMaps) that uses a non-SAP data source (SQL). It will conclude with a Dashboard Demo, illustrating how a global leader in fertilizer uses the tool to decrease delivery time, increase profit, organize shipments, allocate shipments to plants and so much more.

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Geospatial Analytics

  1. 1. 1 Geospatial Analytics Robert Jerome – Director, Business Intelligence Cameron Spath – Associate Consultant Bringing BusinessObjects Analytics to a New Level
  2. 2. Dickinson + Associates Overview
  3. 3. 3 We Are: Focus: Delivery of quality SAP Business Suite, BI/Analytics, and Mobility consulting services to customers across North America, Europe, and Asia. Our People: A team of 140+ full-time SAP professionals reflects the ideal mix of years of relevant business knowledge, very strong SAP credentials, and solid communication skills. Our team has an average of 16 years SAP and 19 years business experience. Offices: Chicago, IL (Headquarters) Satellites: New York, NY | Scottsdale, AZ | Cincinnati, OH We are:
  4. 4. 4 Partnership and Designations  SAP Gold Channel Partner  SAP Services Partner  SAP All-in-One Certified Solutions  SAP-Qualified Partner for RDS  BusinessObjects  Sybase Partner  SuccessFactors Partner
  5. 5. 5 Service Offerings SAP Strategy Implementation Process Optimization Services SAP Upgrade Services Application Support Professional Staffing
  6. 6. Geospatial Analytics
  7. 7. 7 Discussion Points  Learning Points  What is Geospatial Analytics?  Benefits  Use Cases  Geo on SAP HANA  Demo  Questions + Answers 
  8. 8. 8 Learning Points  At the end of this Webinar, you should…  Gain an understanding of geospatial analytics  Understand the type of data that can be applied to geospatial solutions  Understand the value of geospatial technology  Comprehend real life applications of geospatial technology
  9. 9. 9 The Business Challenge  “80% of all data collected by organizations has a location element.”  A location element is “Just where is it?”  Address, Latitude/Longitude  Areas/Regions  Placement in a building  How do I bring geography into my decision making?
  10. 10. 10 GEOSPATIAL ANALYTICS is…  Combining Geographic Information Systems (GIS) and Business Intelligence information  Combining geographic data and business data to gain new insights from data that can help guide decision-making and uncover trends and patterns Business Intelligence (Data Warehousing Systems) Geographic Information Systems (GIS) (Location Elements) Location Intelligence/ Geospatial Analytics
  11. 11. 11 Benefits  Empower Business Users  Analyze sales performance  Enhance direct marketing campaigns  Identify potential markets  Improve pricing strategy  Enhance Data Visualization  Complement Predictive Analysis
  12. 12. 12 Top Uses of Geospatial Analytics  Sales  Marketing  Distributions/Logistics  Telematics  Geographic Market Segmentation  Risk Assessment  Situational Awareness  Facilities Location
  13. 13. 13 Who Should Take Advantage of a Geospatial Analytics Solution? Geospatial Analytics solutions can be integrated into all facets of your company, especially marketing, sales, distribution, and logistics.
  14. 14. 14 WHERE? Wherearethecustomers? Whereistheshortage?
  15. 15. 15 The Five W’s  In summary, all of these items can be shown by location:  Who: Customers, plants, stores, distribution centers, drivers, transportation units  What: Delivery, contract, account, items, order  Where: Person, store, accident, building, vehicle  When: Date, time, day, period, week, quarter, year,  Why: Out of stock, cancellation, overdraft, fraud, on order, delays, weather  And How: Channel, online, recommendation, behavior
  16. 16. 16 SAP HANA BUSINESS DATA GEOSPATIAL DATA/GIS Visualization OPPORTUNITY Opportunity  Immediate visibility of the whole picture  Enhance precision and accuracy  Real-time geospatial analytics  Visual what-if capabilities  Enhanced visual analysis
  17. 17. 17 Solutions  Galigeo (APOS)  Supports Dashboards/Xcelsius, Web Intelligence, Crystal Reports, and Mobile BI  Soon to support HANA Spatial and SAP Design Studio  Centigon Solutions (Cmaps)  Supports Dashboards/Xcelsius, Web Intelligence, Mobile BI  Is a true "plug and play" component, requiring no server-side install
  18. 18. Demo
  19. 19. How Can This Apply to Your Business?
  20. 20. 20 How Can This Apply to Your Business?  Ability to visualize the answer to the common question “Where?”  Enhance transportation and logistics planning  Understand markets and competitors  Marketing and sales segmentation  Management of Asset Management  Risk management
  21. 21. 21 WHAT ARE YOU DOING?  What are you doing to gain synergies from combining geospatial and business data?  What challenges are you having?  What data is your management team requesting where location data would enhance analytics?
  22. 22. How can Dickinson + Associates Help?
  23. 23. 23 D+A Analytics Offerings
  24. 24. 24 Questions Rob Jerome Director, Business Intelligence 703-851-1198 Cameron Spath Associate Consultant 770-608-6103