Magna Kultura Foundation Profile
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Magna Kultura Foundation Profile

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Magna Kultura Foundation is an arts and cultural organization NGO implementing educational, cultural, and socio-civic programs at the grassroots of Philippine society; supporting civic groups and......

Magna Kultura Foundation is an arts and cultural organization NGO implementing educational, cultural, and socio-civic programs at the grassroots of Philippine society; supporting civic groups and organizations with social entrepreneurial skills and capabilities to improve the well-being Filipino citizens and communities.

Magna Kultura Foundation conducts cultural programs in engaging sector-communities, such as: art activities. stage productions, indigenous sports events, and other socio-civic activities; as well, as corporate social responsibility (CSR) activities with direct linkages to city-districts.

Magna Kultura specializes in developing community engagement campaigns that connects with various sector organizations, like village-community associations, school and universities, transport organizations, and civic organizations.

The foundation was established on June 2, 2003 by Dickie Aguado.


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For more details about the program, contact
Dickie Aguado, Executive Director
MAGNA KULTURA FOUNDATION
Direct Line: Tel No. (632) 5145868
CP Nos.: +63 917 8990025 (Globe) or +63 922 8990026 (Sun)
Email Address: kulturapilipinas@gmail.com

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  • 1. AN EDUCATION-FOR-DEVELOPMENT ORGANIZATION.Magna Kultura Foundation, Inc. is a non-stock, non-profitorganization duly registered with the Securities andExchange Commission on the 2nd of June, 2003, withCompany Registration No. CN 200312428.An NGO geared towards improving the livesof Filipino communities by buildingcapacities of civic and sector groups,providing cultural, educational and socialentrepreneurial skills.We make use of social marketing andcommunication arts to foster hope;To create a community of advocates andbuild an ecosystem for transformation..
  • 2. Magna Kultura Foundation is an education-for-development NGO geared towardsimproving the lives of Filipino communities by building capacities of civic and sector groups, providing cultural, educational and social entrepreneurial skills. Magna Kultura is dedicated to the vision of a better Filipino society made possible by a citizenry empowered to conquer poverty in their lives and their communities. We make use of social marketing and communication arts to foster hope; To create a community of advocates and build an ecosystem for transformation.To realize this vision, Magna Kultura teaches social and cultural entrepreneurial skills that enable ordinary Filipinos at the grassroots level to better articulate their needs and aspirations and participate more actively and productively in activities aimed at improving their lives and that of their communities. TRANSFORMING PEOPLE. TRANSFORMING COMMUNITIES.
  • 3. MAGNA KULTURA FOUNDATION IS AN ARTS & CULTURE NGO THATIMPLEMENTS CORPORATE SOCIAL MARKETING PROGRAMS AT THE GRASSROOTS. Magna Kultura conducts using Arts & Cultural activities as vehicle for interacting with local communities. Magna Kultura connects with Community-Based Associations, School & Universities, Civic and Sector organizations.Magna Kultura develops Integrated Public Relations campaigns and Corporate Social Responsibility (CSR) programs; provides events management and creative consultancy to organizations and corporations. In so doing: produce communication programs, projects, advertising and promotions materials, and use other modern media of mass communication .
  • 4. SINCE THE 1990’S, THE PIONEERS OF MAGNA KULTURACONDUCTED GRASSROOTS PROGRAMS FOR THE COUNTRY.LEGENDARY PROGRAMS THAT ARE ORIGINAL & INSTITUTIONAL. The MILO Summer Sports Clinics  The MILO Club The MILO B.E.S.T Basketball Tournaments  The Bear Brand Kite-Flying Festival 1998 June 12 Grand Centennial Parade  The Annual Milo Marathon (at the Luneta Grandstand and Roxas Boulevard)TO THIS DAY, THE PROGRAMS STILL EXISTS, AND ARE RUN BY LOCAL ORGANIZERS WHO WERETRAINED TO MANAGE AND SUSTAIN THE ACTIVITIES. IT HAS MADE A LASTING LEGACY THAT ISSTILL BEING ENJOYED BY MANY FILIPINO CITIZENS.
  • 5. MAGNA KULTURA specializes in cultural & socio-civic operations: Development communication at the grassroots of society; Building capacity of local citizens; engaging communities in social and cultural enterprise; creating livelihood opportunities Design and execution of social marketing, social mobilization and community engagement programs aimed at triggering active and sustained grassroots participation in community development and social enterprise-building projects; Organization development among sector, civic and community groups for livelihood and social enterprise; Development of grassroots communication platforms and vehicles for Corporate Social Responsibility programs.
  • 6. TRANSFORMING PEOPLE. TRANSFORMING COMMUNITIES.Transforming places, transforming lives is what our work is all about. We provide nets for people,building their capacity, providing solutions, to their community a better place to live in. We createadvocates in communities and build ecosystems for transformation.Magna Kultura Foundation goes beyond implementing "do good for the people" projects.Our organization work in partnership with local organizations/entities in providing activitiesbeneficial to the city/area, regenerating the places where people live.We embark mainly on programs using in arts and culture combined with social enterprise activitiesto extend the benefits of our activities with livelihood returns for participants of the programs andfor local citizens in the neighborhood.
  • 7. IMAGINE An organization that delivers the livelihood savvy of a for-profit enterprise, the social service goals of the public sector, andthe mission-driven zeal of a non-profit organization. Harnessed together, those qualities ought to put the previously unreachable within grasp: innovative, market-based solutions to social problems that generate both financial resources and social value.
  • 8. MI SSI ON OUR MISSION IS TO CREATE OPPORTUNITIES FOR ADVOCATES AND STAKEHOLDERS OF DEVELOPMENT TO HELP FIND NEW AND COMPLEMENTARY WAYS TO WORK TOGETHER TO IMPROVE COMMUNITIES .We bring a creative and participatory approach to development-related issues by usingarts and culture in addressing community development goals.We want to increase opportunities where we can use art in any form (performing andfine arts) to tackle development challenges while transforming our fellow-citizens intomore socially conscious, tolerant, responsible, and creatively active groups of people.Particularly, we intend to use arts and culture to invite grassroots people’s participationin social development. It makes our involvement with the people happy and creative.
  • 9. ENRICH OUR FELLOW FILIPINOS WITH ART AND CULTURE We believe that the greatest fulfillment derived from successis sharing it. We dedicate our service to arts and culture because it steers the soul towards the principle we advocate.We believe that strong understanding of our national cultureis the key towards building a strong civil society; having keen sense and awareness of our national culture will help our fellow-citizens to nurture, develop and draw from them a worthwhile Filipino values that may serve as a strong foundation of a way of life.
  • 10. UTILIZING ARTS AS A VEHICLEFOR COMMUNITY DEVELOPMENT,AND AS A STRATEGY TO LEVERAGECREATIVE TALENT AND CULTURALASSETS FOR COMMUNITYPROSPERITY IN CITY-DISTRICT.SOCIAL & CULTURAL ENTREPRENEURSHIPFOR SOCIETAL ACTION AND CHANGE IN COMMUNTIES.
  • 11. ARTS & POSITIVE CHANGE IN COMMUNITIESArts and culture make considerable and necessarycontributions to the well-being of communities.Arts and culture, entertaining and enriching as it can be, are also potenttools with which to engage communities in various levels of change.They are a means to public dialogue, contribute to the development of acommunity’s creative learning, create healthy communities capable of action,provide a powerful tool for community mobilization and participation, and helppromote community capacity and leadership.
  • 12. CULTURE AS AN ECONOMIC ENGINECulture can act as an economic engine that drivescities and municipalities toward growth and prosperity.Culture can be the catalyst for positive change, engaging all agesand communities. Diversity can be embraced through culture,building trust and understanding.Culture can be used to transform people, or revitalize barangays,municipalities, even a region. It can build community identity & pride,strengthen bonds, improve quality of life on all socio-economic levels &engage children & youth in education & their environment..
  • 13. BUILDING THE CAPABILITY OF LOCAL LEADERS AND CLUBSMagna Kultura Foundation will equips individuals and/or associationswith the professional and technical skills necessary to enable them toconduct educational and cultural programs in their district-barangays.The foundation transfers skills, provides materials and resources neededto properly implement and sustain grassroots developmental programs.The foundation works in alliance with local barangay leaders and academe-based groups in the development and implementation of the programs, foreffective understanding of the needs of local folks in specified areas. Thefoundation partners with Government Organizations (GOs) and Non-Government Organizations with the goal of improving the welfare ofcommunity folks in target areas.
  • 14. Building Creative Capacities of People in Communities.In advocating change and calling for citizens to join our programs, an importantapproach is to enhance creativity, to promote a creative climate. A good climate helpspeople get off the ground into creative space. The arts will help enrich the communitystaff and volunteers with the creative abilities and cultural literacy that are critical todeveloping fully engaged citizens.Arts training is an effective method in developingthe creative potential of individuals. It opensperceptions and motivates people in adifferent light. It adds esprit to meetingcontemporary social and economic challenges. Art is the spark that activates young minds;stimulating creative capacities, developing skills and abilities, and promoting lifelong success.
  • 15. COMMUNITY ENGAGEMENT PROCESS In launching programmes, Magna Kultura networks with key stakeholders in cities for civic action and achieving social transformation goals. COMMUNITY-BASED SECTOR-BASED ACADEME-BASED Barangay Councils & Local NGOs & People’s Organization Local Schools & Universities Sangguniang Kabataan Worker Groups & Cooperatives Arts & Cultural Organizations Home-Owner’s Associations Local Transportation Service Groups Civic organizationsCommunity Youth & Adult Groups Small Retail Stores & Community Vendors Faith-based Organizations WE ORGANIZE ADV.OCATES IN TARGET AREAS. WHO MOBILIZES WITHIN THE COMMUNITIES ENGAGEMENT BECOMES MORE EFFECTIVE WITH HOME-GROWN CITIZENS MOBILIZING IN COMMUNITIES. ENHANCED WITH EDU-TAINMENT TECHNIQUES, IT INSPIRES AND MOTIVATES PEOPLE TO BE PART OF THE MOVEMENT FOR TRANSORMATION.
  • 16. ENGAGING THE FILIPINO COMMUNITY WITH A DIFFERENT PARADIGM WITH GRASROOTS PROGRAMS THAT ARERelevant, Original, With Impact
  • 17. Community Action Team © (CATs)Grassroots Organizers in City-DistrictsMagna Kultura assists local governments and NGOs in building local home-grown talents asorganizers of cultural events in city-districts. The Purpose is for the city to have their very ownproduction team trained in managing programs and activities in barangays.CATs are trained for the purpose of managing projects in barangays and mobilizing citizenparticipation in community programs. CATs are equipped with modules to conduct cultural activitiesthat provide an enriching experience in the neighborhood. CATs networks citizens participation as astep to creating action barangays.Local CATs are provided with professional training modules on: Basics of Community Development, Civic Engagement & Leadership Tools and techniques of social marketing and social mobilization (integrated public relations and community relations) Community Social Club organizing: basics of setting up and managing a community club & membership database management of club services, programs and promotion schemes; management of multi-sectoral programs and private/commercial business opportunities; management of livelihood operations. Skills Training in Event Management & Production:  Planning & Implementation of Event Programs  Development & production of multi-media materials
  • 18. BUILDING CREATIVE COMMUNITIESSteps to Stronger Cultural and Community LifeLocal communities can look to Community Action Team (CAT) as resource group for help inthe development of community-based programs. Their purpose is to assist local barangaycouncils and citizens in developing activities in communities.Local CATs are tasked to create local social clubs and enlists participation ofyouth and adults in local activities. Enlisted and community folks tojoin in a community development activities.Training for CitizensTraining modules are designed to equip common folks with skillsto be proactive citizens. Members in communities are alignedwith Community Action Teams for enacting projects in barangaysand achievement of social transformation goals.The goal is for CATs and Laking Pinoy citizens to spawn theirown projects in barangays. Activities that citizens will enjoy inthe neighborhood --- such as, workshops for kids, contests forteenagers, and livelihood earning activities for adults.CATs BECOME INDEPENDENT GROUPS MANAGEDBY LOCAL CITIZENS IN COMMUNITIES.
  • 19. SUSTAINABILITY OF PROGRAMS AT THE GRASSROOTSHaving a local club with capacity to implement cultural projects, LGUs and localassociations can implement events and activities with grassroots organization support.With local clubs, sustainability of programs and activities that are initially initiated bygovernment or by NGOs. managing,Magna Kultura provides training modules and materials for local clubs.Community Action Teams will receive programs and activities in arts and culture,as follows: THEATRE ARTS  MUSIC  VISUAL ARTS CREATIVE WRITING  DANCE  SPORTSFOR INDIVIDUALS: it could serve as creative vehicles forpersonal development & transformation, intobecoming responsible, productive and civic-mindedcitizens mindful of the welfare of communities.FOR COMMUNITIES: it is our vehicle for engagementand mobilization --- for convening community folks,communicating advocacies, and for introducing anddramatizing collective action.
  • 20. SINCE THE 1990’S, THE PIONEERS OF MAGNA KULTURACONDUCTED GRASSROOTS PROGRAMS FOR THE COUNTRY.LEGENDARY PROGRAMS THAT ARE ORIGINAL & INSTITUTIONAL. The MILO Summer Sports Clinics  The MILO Club The MILO B.E.S.T Basketball Tournaments  The Bear Brand Kite Festival 1998 June 12 Grand Centennial Parade  The Annual Milo Marathon (at the Luneta Grandstand and Roxas Boulevard)TO THIS DAY, THE PROGRAMS STILL EXISTS, AND ARE RUN BY LOCAL ORGANIZERSWHO WERE TRAINED TO MANAGE AND SUSTAIN THE ACTIVITIES. IT HAS MADE ALASTING LEGACY THAT IS STILL BEING ENJOYED BY MANY FILIPINO CITIZENS.
  • 21. THE MILO SPORTS PROGRAMThe MILO campaign that initially started with Above-the-Line efforts was made more potent with Below-the-Line activations that brought the brand closer to the market.
  • 22. THE MILO SPORTS PROGRAMSports Programs rolled-out in schools and barangays.Building capacity of sports educators and amateur associations.MILO sponsored the advocacy as a corporate citizenship platformto build their brand as a patron of sports and youth development.Most of the programs are still present today.
  • 23. THE MILO SPORTS CLINICS THE EVENT VEHICLE FOR SUMMERFROM TWO (2) SPORTS CLINICS A TOTAL OF ELEVEN (11) OFFICIAL SPORTS CLINICS
  • 24. THE MILO LITTLE OLYMPICS THE SPORTS VEHICLE FOR SCHOOL To create an avenue for young aspiring athletes to compete in an Olympic-type of match. Launched in public schools Sports training 1-month before Palarong Pambansa
  • 25. Since 1991, the Kite Festivals wereconducted annually in Cebu, Davao,Cagayan De Oro, General Santos,Tacloban, Dumaguete, Laoag, Lucena,with the last leg held in Manila.The event revived the culture ofKite Flying in the country.
  • 26. IT WAS A KITE DAY FOR KIDSAND FATHERS … AND KUYAS …
  • 27. OUR CURRENT ADVOCACYEngaging Communities Through Traditional Filipino Sports
  • 28. We are advocating Larong Pinoy as our Fun Wellness Activity,engaging the youths in traditional Filipino street games.Our effort is a combination of an advocacy for the revival of the heritagegames with the vital promotion fitness and wellness for a healthy citizenry.With an added dimension of promoting the Filipino spirit in our wellnessactivity, Larong Pinoy is a great community engagement vehicle.The advent of information technology has ushered high-tech gadgetsand computer games that has fascinated children and even adults.Computers and game gadgets are mostly played indoor, with lessoutdoor physical activity and bonding among neighborhood friends.In many urban and rural areas, however, a great majority of Filipinochildren still find time to play outdoor indigenous games with theirneighborhood friends, as most of them are still unable to own expensivehigh-tech gadgets.Unlike children who grew up playing in the streets, some grew up withmodern technology don’t have neighborhood “kababata” , and onlyhave “ka-Chat” as they are mostly contacted within the virtual scenario,thru “YM” or “Facebook”. Children need to have physical outdooractivity with real friends.
  • 29. CURRENT PROGRAM: THE REVIVAL OF THE GAMES OF OUR HERITAGE Magna Kultura Foundation and the Together with the Department Department of Education endeavors of Education and the National to revive the games: to introduce the Commission for Culture & the experience among the youth of this Arts, Magna Kultura takes the generation, and to institutionalize games to schools & barangays, the Games in city-regions. with clinics, tournaments. The Filipino Games are timeless. Through Larong Pinoy It is part of our heritage. Magna Kultura conducts It should also be part livelihood programs in of today’s youth local barangays generation.
  • 30. Larong Pinoy is a cultural treasure that is well-accepted by all Filipinos across all ages. The Filipino Games are timeless. It is still cherished by many, as it is part of our heritage. Larong Pinoy’s popularity encompasses not only the youth, but adult and elderly generation as well. It’s a timeless cultural treasure. It promotes fun. It promotes culture. It instills patriotism.Contrary to the notion that the Filipino Street Games are nolonger played, as some perceives that it has vanished inPhilippine society; in urban and rural areas, a great majority ofchildren still play the games with their neighbourhood friends.This so because most of them are still unable to own expensivehigh-tech gadgets. Games like Patintero, Tumbang Preso, Piko,Sipa, Turumpo, and many others, are very much alive andplayed daily in the neighbourhood.[REF: Paragraph 6 under “Revival” athttp://en.wikipilipinas.org/index.php?title=Filipino_Traditional_Games]
  • 31. The main advocacy goal is to instill fundamental valuesamong the new generation of youth.LARONG PINOY OUTREACH PROGRAMS GOALS:1 To INSTILL PATRIOTISM and love of things that are Filipino.2 To make it a vehicle for BONDING AMONG YOUTH AND PARENTS/ELDERS.3 To ENLIVEN COMMUNITIES by bringing back the fun in neighborhoods. The Traditional Filipino Street Games provides children activities that are easy to play, using materials that are easy to produce.
  • 32. In addition to the significant values of culture & tradition, the Larong Pinoyprogram promotes healthy lifestyle and active outdoor play among childrenin schools and barangays.Larong Pinoy promotes PHYSICAL (exercise), SOCIAL (camaraderie) & EMOTIONAL (fun &shapes character) activities through outdoor activities. The physical & health benefits ofoutdoor play are obvious, yet the social and personal benefits are equally as important.LARONG PINOY PROMOTES Social Development thru interaction with other children or adults.  Problem solving skills. Emotional & Physical development.  Eye-hand coordination. Creativity by stimulating a child’s imagination and cognitive skills.  Self -entertainment. Development of fine and large motor skills.
  • 33. THE PROBLEM OF LARONG PINOY’SDETERIORATION IN THE COUNTRYFACT IS: Unlike Western sports (i.e. basketball), playingLarong Pinoy game ends in the street because thereis no venue for further competition.As soon as children reaches the age of 10 years old,they switch to sports available in schools & barangays.
  • 34. In Y2008, the Department of Education(DepEd) issued a Circular Memorandumauthorizing Magna Kultura Foundation to teach the Traditional Filipino Games in public schools, implementing sports training in Physical Education Classes. Since then, Magna Kulltura became the chief proponent of Larong Pinoy in the Philippines, as advocate in the revival of the Games of Heritage in the mainstream of society. Larong Pinoy Advocacy Site: http://palarongpinoy.multiply.com WikiPilipinas Article:http://en.wikipilipinas.org/index.php?title=Filipino_ Traditional_Games
  • 35. ITO ANG LARO NG MGA PINOY.
  • 36. THE PLAN
  • 37. LARONG PINOY REVITALIZATION PLAN To re-institutionalize Larong Pinoy back in the mainstream, what is vital is a visible SPORTS INFRASTRUCTURE. PLANTo make Larong Pinoy relevant, first and foremost, an awareness for the game mechanics must be taught among children, in schools and communities. Secondly, there must be a venue for competition, where players can demonstrate their skills. Finally, a sports marketing enterprise must be built around the games. An enterprise that can be beneficial and/or profitable for “mobilizers”, whether it be through tournament prizes or marketable goods.
  • 38. LARONG PINOY REVITALIZATION STRATEGY VITAL TO BUILDING A SPORTS INFRASTRUCTURE FOR LARONG PINOY ARE: SPORTS CLINICS  SPORTS MARKETING & & TOURNAMENTS SPORTING GOODS TRADE LARONG PINOY SPORTS CLINICS  LARONG PINOY FEDERATIONS Training Schools implemented in schools & in Creation of sports clubs in schools and barangays, Barangays, with sports instructors, standard curriculum. as well as, federations in cities/municipalities; to coordinate for sustainability of activities. LARONG PINOY SPORTS TEAMS Creation of legitimate Larong Pinoy teams in schools  SPORTING GOODS ENTERPRISES and barangays, with appointed trainers and coaches. of Larong Pinoy Toys & Equipment Connecting local distributors (i.e. from Divisoria) LARONG PINOY COMPETITONS to make toys available among school bookstores A tournament similar to UAAP or NCAA, where teams and barangay sari-sari stores; that would allow could be recognized for demonstrating skills excellence. traders to earn modest income. A VISIBLE INFRASTRUCTURE WILL ATTRACT PUBLIC INTEREST, AS WELL AS PRIVATE COMPANIES.
  • 39. IN SUMMARY TWO (2) EFFORTS VITAL TO RE-INSTITUTIONALIZE LARONG PINOY THE LARONG PINOY SPORTS MARKETING SCHOOLS & TOURNAMENTS & & SOCIAL ENTERPRISETO BE HELD IN SCHOOLS & BARANGAYS, WITH TO BE CONDUCTED BY COMMUNITY ADVOCATES PARTICIPATION OF TEACHERS, LGUs, AND WITH THE PARTICIPATION OF LOCAL SARI-SARICOMMUNITY HOME-OWNERS ASSOCIATIONS. STORES AND OTHER SECTORS IN CITY-DISTRICTS While promoting theCLUBS WILL BE ESTABLISHED INthe LARONG PINOY SPORTS revival of Larong Pinoy, two efforts conducted side-by-side will benefit SCHOOLS & COMMUNITIES, WITH A SOCIAL ENTERPRISE theGEARED TO SUSTAINgovernment and trade. academe, local ACTIVITIES & FUNDING.
  • 40. BUILDING A SPORTS INFRASTRUCTURE FOR LARONG PINOY A VISIBLE INFRASTRUCTURE WILL STRENGTHEN LARONG PINOY AND GIVE PEOPLE FAR-REACHING ASPIRATIONS.Social and cultural entrepreneurship is key to the development of larong Pinoy: to provide training, materials, at the same time, create a social enterprise that will benefit local folks.TRAINING TOURNAMENTS SPORTS SOCIAL SCHOOL To hold inter-school CLUBS ENTERPRISE for youth & and inter-barangay, to mobilize activeteachers, on- to conduct livelihood for exhibition of participation of among local folkscampus & in skills learned and youth & adults, barangays and sari-sari stores, camaraderie among and sustain thus making the organizations programs in communities materials available.
  • 41. PART ONESCHOOL CLINICS& TOURNAMENTS
  • 42. SCHOOL CLINIC & TOURNAMENTSEstablishing the 1st Ever School for Laro ng Lahiand a Legitimate Inter-City Schools Competition
  • 43. The Larong Pinoy Play Camp is a half-day sports clinic the game playing mechanics of The Traditional Filipino Street Games.The half-day clinic teaches the following games: Patintero Tumbang Preso PikoThe 1st Part is a 20-minute session teaching kidsthe game mechanics, with systematic drills forproper execution, posture and movement.The 2nd Part is a 3 ½ half hours session whereparticipants are grouped into teams andconducted with actual game play, orienting kidson the tournament formats and officiating rules,to play the games better and learn strategies forwinning matches.
  • 44. SPORTS CLINICS IN SCHOOLS AND BARANGAYS.The “Eskwe-Laro” provides game  Individual Game Instruction  Synchronized Group Movementinstructions with scientific drills.  Group Clustering
  • 45. TRAINING SCHOOLS & PLAY CAMPSTraining schools are conducted in schools and barangays with Dep-Ed approved training curriculum. Trainings are given to School P.E. teachers and Barangay sports coordinators, building capacity to sustain training students and participants. Training for children with ages 5 to 15 years old with instructions on game play mechanics and procedures for Scientific drill exercises executed to train kids in proper posture & movements
  • 46. Outreach Tours conducted in Schools and Barangays since 2007
  • 47. TOURS WERE ALSO CONDUCTED IN LOCAL INTERNATIONAL SCHOOLS
  • 48. SCHOOL OUTREACH PROGRAM PLANSchools & Barangays are given FREE GAME MATERIALS.GAME KIT consisting of: SCHOOLS RECEIVE THE FOLLOWING:1) Game Instruction Booklets  Training Manuals and Syllabus for Classroom & P.E. classes2) Larong Pinoy Game Equipments  Game Equipments and Tournament Materials3) Permanent playground markers  One-Day Trainer’s Training Skills Transfer for TeachersSchools campuses are provided with groundmarkers for school children to use. The ground  One-Day Larong Pinoy Clinic for Studentsmarkers will be permanently painted in theplaygrounds and playing courts.  Weekly Monitoring during P.E. class session for 5 weeks
  • 49. SCHOOL & BARANGAY COMPETITIONS TEAMS ARE FORMED DURING TRAINING CLINICS IN SCHOOLS AND BARANGAYS.Intramurals are conducted in schools & barangays to determine to official contenders; And, Larong Pinoy competitions are held among the teams in city-districts.  School Intramurals  Barangay Games  Inter-School Tournaments  Inter-District Competitions An avenue for the A venue for camaraderie and Filipino youth to inter-action among demonstrate their skills. schools & barangays.
  • 50. Conducted in schools & barangays using the Official Tournament Rules & Regulations developed by Magna Kultura, which wasapproved by the Department of Education
  • 51. Since 2008, Magna Kultura continues to conduct street games in the barangays of Metro-Manila. The Barangay Outreach Photos could be viewed at http://palarongpinoy.multiply.com
  • 52. A FUN TEAM BONDING EVENTACTIVITY WITH A FILIPINO TOUCH
  • 53. IN 2008, MAGNA KULTURA STARTED RECEIVING FROM LOCAL COMPANIES TO CONDUCT SPORT FESTS, WITH LARONG PINOY AS TEAM BUILDING PLATFORM.Since the 1980’s there have been many new ideas and innovativegames. Since Y2008, many companies have opted to launch sportsfest using the Traditional Filipino Street Games. With Larong Pinoy,we make employees THINK FILIPINO.The selection of Larong Pinoy as a Sports Fest Activity is intended toinvolve employees into doing an alternative event instead of the usualwestern sports, to make the company affair fun and truly Filipino.Unlike basketball, volleyball, or other western sports; with Larong Pinoyeverybody can play --- from executives, to staff, to clerks, to generalservice employees. It’s a game everybody knows. It’s a game everyonecan enjoy --- even the non-sporty type.
  • 54. Adults re-discovered the fun of playing Larong Pinoy during Company Sports Fests, bonding with fellow-employees, and building relationships like real “kababata’s” --- and breathing youthful energy in the organization.
  • 55. A Larong Pinoy teambuilding event challenged adults to re-learn the Filipino Street Games, blended with team building values and activities that bonded employees.
  • 56. PHOTOS OF ORGANIZED LARONG PINOY CORPORATE SPORTFEST700++ Doctors, Nurses and Medical Practitioners from 21 Government Hospitals of Metro-Manila celebrated the National Hospital Week, and gathered at the Marikina Sports Center toconduct a Larong Pinoy Mini-Olympics dividing teams into 2 Divisions.
  • 57. PART TWO LARONG PINOY CLUBS& COMMUNITY ENTERPRISE
  • 58. PROGRAM SUSTAINABILITY THROUGH SOCIAL & CULTURAL ENTREPRENEURSHIPLarong Pinoy Sports Clubs will serve as the coordinating council in communities to  manage citizensparticipation,  continuity of activities and  propagation of a the livelihood enterprise, in order toensure sustainability of the program in areas visited by Magna Kultura and Metrobank Foundation.The LARONG PINOY SPORTS CLUBS in will be managed by local citizens who will: Facilitate and monitor all Larong Pinoy activities in their area; Create community enterprise with livelihood income streams.The SPORTS CLUB is key to the establishment of a sports infrastructure.While membership to the club is composed of kids and neighborhood adults, the clubmanagement is composed of youth leaders and civic individuals in the district-barangays.
  • 59. CLUB MEMBERSHIP Membership is open to children from ages 4 to 15 years old Membership will also cater to young adults & parents in schools communities.Youth and adults will receive membership certificates, and will entitle them to participate in the activities and avail ofthe benefits under the Larong Pinoy program. The Club certificates or I.D. cards could be used by members to avail ofdiscounts & benefits among local trade participating in the program, i.e., in retail stores, fast food outlets or anyparticipating commercial establishments.
  • 60. CLUB FRANCHISEThe Clubs will be operated like a franchise.Club franchise will be awarded a Council of local advocatescomposed of the district’s school PTA & the SangguniangKabataan. The franchise will allow the clubs to: Operate under the Larong Pinoy sports infrastructure of activities and events Receive workshops on sports development and management of livelihood enterprise.The Club Council will manage the communitylivelihood enterprise that will be operated in thedistrict, built around the Larong Pinoy program. TheClub’s goal is to achieve financial stability through thelivelihood enterprise, in order to sustain theprograms and activities with less external subsidies.CLUB COUNCIL Magna Kultura will conduct a comprehensive training of Club Council members and create a secretariat pool to facilitate activities in the locale Creation of comprehensive sports development programme for the district Development of community enterprise built around the program.
  • 61. THE VALUE OF THE SPORTS FRANCHISE AMONG CLUBSThe sports franchise will authorize local clubs to operate under the Larong Pinoy system. Localclubs will be looped-in to the Larong Pinoy system which will allow interface with other cities.The Larong Pinoy Franchise will give local Clubs the following benefits:SPORTS CLINICS & TRAINING OF LOCAL TEAMS To receive seminars, manuals, and updates for running Larong Pinoy Free Clinics for members in their district-barangays Certificates of clinic participation and Club membership I.D.’s for members in the locale. (Note: the I.D.’s could be used during local and national promos)PARTICIPATION IN TOURNAMENTS Participation of local teams in Inter-District Competitions in the Philippines Monitoring of locally held tournaments with entitlement of team progression in regional tournamentsLIVELIHOOD ENTERPRISE Authorization to conduct Larong Pinoy promotions in stores & neighbourhoods Provision of promo items and merchandising materials; Supply of Larong Pinoy toy items at wholesale prices to allow club income; Financial instruments - i.e. receipts, sales order forms, inventory materials, etc.The clubs will be supervised by Magna Kultura Foundation withregular administration management and monitoring system, bothfor the sports activities and the livelihood program.
  • 62. SOCIAL ENTERPRISE Providing Livelihood in Communities to sustain local clubs.A community enterprise built around the Larong Pinoy Program to make the project/activities sustainable in the areas. THE FOLLOWING BUSINESS WILL BE GENERATED IN CITY-DISTRICTS:  Loading of Larong Pinoy Toy items among local sari-sari stores & groceries  Brand promotion & direct selling of corporate sponsor’s products
  • 63. SOCIAL PURPOSE ENTERPRISECreative Financing Though Cultural EntrepreneurshipOur aim is to build local capacity of sports club to sustain Larong activities in the locale.Magna Kultura will train citizens in managing operation in social entrepreneurship skills, inmanaging data-base and finance.The Social purpose enterprise will be built around vending of official Larong Pinoy gameitems sold through officially designated outlets and vendors in district-neighbourhoods.Larong Pinoy Sports Clubs will be given sports franchises with opportunity to conduct socialpurpose enterprise in In every district-barangays.COMMUNITY ENTERPRISE PROCESS1st : Larong Pinoy Club coordinators will be trained in marketing and management of the community enterprise. They will be oriented in dealing with local stores and vendors.2nd : Local stores and vendors in district-barangays will be given invitation brochures with brief summary of the advocacy, and an application form to join the enterprise. Then, All prospect stores and vendors will be given an orientation session on the business and process.  Local coordinators assign to facilitate loading and merchandising of Larong Pinoy items  Profits earned are ploughed to the local Sports Club  Governance of finance will be under supervision of Magna Kultura Foundation
  • 64. ORGANIZING COMMUNITY ENTERPRISESTo sustain interest for kids to play the Larong Pinoy games, Magna Kulturawill activate retail outlets in neighbourhood to sell Larong Pinoy toys with itslogo printed on each item to give it a more inviting appearance.The organization of the community enterprise is comprises three (3) stages.MERCHANDISING PLAN / ITEMSStage in the process that covers the finalization of products to be sold, printing lay-out oflogo designs for each item, designing of each merchandising materials, andproduction/packaging of products and merchandising items.RETAIL STORE COORDINATION / ACTIVATIONMarketing stage of the program in target areas; securing of permits to operate, person toperson cascading amongst retail outlets by Larong Pinoy sales forces, merchandising stage. LOADING / WAREHOUSING PROCESSES Monitoring and maintenance of the sales operation in each areas.
  • 65. On several occasions, Magna Kultura has been featured on the leading television networks; discussing the advocacy, the game mechanics, and the organization’s plans to make it relevant in modern society among the new generation of Filipino children.
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