Larong Pinoy Grassroots Direct Marketing Promotion

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Larong Pinoy Grassroots Direct Marketing Promotion

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Larong Pinoy Grassroots Direct Marketing Promotion

  1. 1. LARONG PINOY BELOW-THE-LINE PROMOTIONS
  2. 2. SPORTS PROGRAM FOR BARANGAYS & SCHOOLS In  2008,  Magna  Kultura  Foundation  launched  the  revival  of  Larong  Pinoy,  featuring  the  popular  games  of  our  heritage,  with  the  1st Ever  Sports  Clinic  implemented  in  schools  and  barangays  in  Metro‐Manila.   The unique sports curriculum was greeted  with  favorable  response  that  the  Department of Education issued a Circular  Memorandum, for Magna Kultura to take  the  program  to  schools  to  be  included  in  P.E.  classes.    Likewise,  local  barangays  have made the program part of the youth  sports  activities  of  the  Sangguniang Kabataan (SK).
  3. 3. AN ADVOCACY WITH AN ECONOMIC PARADIGM: LIVELIHOOD FOR LOCAL RETAIL STORE OUTLETS
  4. 4. AN ADVOCACY WITH AN ECONOMIC PARADIGM: LIVELIHOOD FOR LOCAL RETAIL STORE OUTLETS Now on its 2nd year, the Larong Pinoy program continues to cover new barangays and schools. And this time around, Magna Kultura is implementing the program  with an economic paradigm that enjoins the retail sector ‐‐‐ SARI‐SARI  STORES AND SCHOOL CANTEENS ‐‐‐ with selling efforts of Larong Pinoy  toy items along with corporate sponsor’s products.
  5. 5. A Promotions Vehicle that is Relevant, Original and Institutional. In the two years, Larong Pinoy will once again be a popular activity in country, as schools and barangays adopt it, and as the infrastructure for clubs, leagues and tournaments are established at the grassroots of society. Advertisers will find the activity enterprising as the Larong Pinoy Campaign conducts ground promotions that takes their products house-to-house, ultimately, at point-of-purchase which is the “point of reckoning”. The Larong Pinoy advocacy is a great corporate communication campaign, as well as it is a potent below-the-line promotions that gives day-after sales.
  6. 6. ITO ANG LARO NG ATING LAHI Larong Pinoy is a cultural treasure that  is cherished by Filipinos. The Filipino  Street Games are timeless.  And beyond  play, Larong Pinoy teaches Filipino  pride, family and community bonding.   It enlivens the community. 1 Larong  Pinoy  has  an  awareness  that  currently  encompasses  generations  of  Filipinos:  from  elderly  citizens,  to  parent‐ adults, and the youth.   2 It’s popularity is strong, and still valued as  a cultural treasure.    Larong Pinoy has a variety of games that  3 are  as  equally  fun  and  competitive  with  western sports.  
  7. 7. MAGNA KULTURA CREATED A SCHOOL FOR LARONG PINOY With sports trainers & coaches,      Larong Pinoy Clinics teaches systematic  guidelines for playing the traditional  Filipino street games.  Trainings are given to School P.E. teachers  and Barangay sports coordinators, building  capacity  to sustain training students and  participants.   Training for children with ages  5 to 15 years  old with instructions on game play  mechanics and procedures;   Scientific drill exercises executed to train kids                in proper posture & movements. 
  8. 8. SPORTS TRAINING IN SCHOOLS AND BARANGAYS The “Eskwe‐Laro” provides game  Individual Game Instruction Synchronized Group Movement   instructions with scientific drills. Group Clustering
  9. 9. SCHOOL & BARANGAY COMPETITIONS TEAMS ARE FORMED DURING TRAINING CLINICS IN SCHOOLS AND BARANGAYS. Try‐out and Intramurals are conducted to determine to official team contenders;   Later, Larong Pinoy competitions will held among the teams in city‐districts. School Intramurals  Barangay Games  Inter‐School Tournaments Inter‐District Competitions  An avenue for the  A venue for   Filipino youth to  camaraderie and  inter‐action among  demonstrate their skills. schools & barangays.
  10. 10. GROUND MARKETING PROMOTION IN EACH TARGET AREA, 5‐WEEKS ACTIVATION IS ALLOTED WITH COORDINATION  AMONG FAMILY HOUSEHOLDS, RETAIL STORES AND SECTORS GROUPS. COMMUNITY‐BASED  SECTOR‐BASED  ACADEME‐BASED  Barangay Councils &  Local NGOs & People’s Organization Local Schools & Universities Sangguniang Kabataan Worker Groups & Cooperatives Arts & Cultural Organizations Home‐Owner’s Associations Local Transportation Service Groups Local Clubs & Civic organizations  Community Youth & Adult Groups Church & Faith‐based Organizations Small Retail Stores & Community Vendors THE PROGRAM IS GIVEN TO THE COMMUNITY FOR OWNERSHIP BY THE PEOPLE. ALL ACTIVITIES ARE COORDINATED BY LOCAL CITIZENS TAPPED & TRAINED BY MAGNA  KULTURA, TO MAKE THE COMMUNITY ENGAGEMENT PROCESS MORE EFFECTIVE.
  11. 11. IN SIGNING UP PARTICIPANTS (CHILDREN) IN COMMUNITIES DIRECT MARKETING PROMOTION TECHNIQUES ARE APPLIED: Contact coordination are made with  Schools and Barangays; Parents are notified via the schools or via house‐to‐house visits. Contact coordination is conducted 4 weeks before the event  activities; leaving room to conduct direct contact sessions and  even fun promos for families to participate. Announcement leaflets are given with promo stubs Drop centers are established in schools, barangays, and  even sari‐sari stores in communities.
  12. 12. FUN PROMOTIONS IN COMMUNITIES IN CONNECTION WITH THE GAMES. Larong Pinoy promotions are conducted in  schools and barangays for FIVE (5) WEEKS to energize the neighborhood participation. CLINIC GAME STUBS are distributed  along with leaflets & registration  forms; SCHOOL CANTEENS & local RETAIL STORES become conduits to all the    fun promotions in target areas ‐‐‐ with Larong Pinoy Toy items and   sponsor’s product promos.
  13. 13. COMMUNITY PROMOTION SCHEME The Larong Pinoy events are announced in Barangays. Residents  join by obtaining Larong Pinoy Tickets for the Sports Clinics. One ticket entitles one participant to join the Larong Pinoy Sports Clinic Tickets can be obtained by completing five purchase stubs sari‐sari stores. Specified products may be tagged with points.  Consumers can submit their stubs at store outlets in exchange for tickets. MINIMUM PURCHASE OF  SPONSOR’S PRODUCTS   MAY BE SET TO OBTAIN  REWARD POINTS
  14. 14. GOODWILL PROMOTIONS WITH DAY-AFTER PRODUCT SALES. GROUND PROMOTIONS AT POINT OF PURCHASE Magna Kultura sells‐in the promotion  among retail trade: sari‐sari stores,  groceries, and school canteens. Sponsor’s products are tagged along  with purchase of toy items and with  the distribution of game stubs PRODUCT SALES OPPORTUNITIES IN RETAIL OUTLETS Larong Pinoy is a direct marketing vehicle  in communities.  Retail stores will play a  key role in the promotions process . MOVING PRODUCTS IN SALES TERRITORIES
  15. 15. JOIN THE LARONG PINOY ADVOCACY IT’S NOT JUST A GAME. We’re reviving a cultural treasure. We’re instilling patriotism among the new generation. We’re bringing livelihood among retailers and vendors. We’re moving product‐brands off the shelf. IT’S AN ADVOCACY WITH AN ECONOMIC PARADIGM.
  16. 16. FOR INQUIRIES, CONTACT MAGNA KULTURA FOUNDATION
  17. 17. MAIN OFFICE MAGNA KULTURA FOUNDATION, INC. 208 Ortega Street, Addition Hills, San Juan City 1500 Metro-Manila, Philippines Telephone No. (632) 514-5868 / 721-7763 Email Address: magnakultura.admin@gmail.com
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