Brittanys digital strategy campaignPresentation Transcript
DIGITAL STRATEGY CAMPAIGNFORGENERAL MOTORSBrittany Dickerson Photo link
GOALS Obviously, sell GM vehicles. Create & restore positive image for the company Build relationships with customers
AUDIENCE People looking to buy a vehicle. - People who want to avoid these guys -> General American public - PR purposes - Audience always changing Photo link
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WEBSITE & BLOG User friendly! Features: - catalog of every car GM, Chevy, Buick ever made, what’s available, and soon to be. - Build Your Dream Car Two blogs: - company, business - forum-like; customers post stories, restoration & customization projects
Customization & Restoration Blog : Interesting, Informational, Inspirational Forum style allows tips and fixes from one car enthusiast to the next Photo credit 2Photo credit 1
SOCIAL MEDIA Best way to build relationships Facebook Twitter LinkedIn Foursquare Car enthusiast version of social networking Photo link
SOCIAL MEDIA Building and maintaining relationships is key. Frequent interactions PR Giving a face to the company Test and Tag!
SEO & SEM All pages optimized Adwords (of course) Key words Long tail
MOBILE MEDIA Mobile friendly website! Mobile app - android & iphone availability - app is database of all cars ever made by GM and associates - search manually or by picture Test & Tag app!