A one-page resumé shows you
understand what you are selling. Getting
the right material on one page is difficult DICK DAVIES
and requires thought. Experienced buyers SALES LAB INCORPORATED
appreciate the effort. More than one page THROUGHTHEBROWSER.BLOGSPOT.COM
indicates your ego may be more important www.DickDavies.com
than your message. Or it may indicate a
lack of focus. More than one page risks
boring or confusing the reader.
Make it easy on your buyer!
Times 12 is the best typeface for resumés.
Use italic or bold, but sparingly. If you
need more space, shrink the side, bottom,
and finally the top margins before you
reduce the type size. As you get older,
your arms get shorter, so small type is
Sales Lab Resumés
harder to read.
If you need to write “resumé,”
“objective,” “work history,” and
“education,” to identify your “resumé,” Easier,
“objective”, “work history,” and
“education,” write it better! Faster,
Applying Your Resumé
The best cover for a resumé is a thumb
and forefinger. You consistently get your
best results using your resumé in person. Dick Davies
If you see a great advertisement that does
not name the company, find the three best Present@DickDavies.com
suspects and go talk to them all. Your
chances are better at the two companies
that didn't run the ad, because they aren't
swamped with 500 resumés they have to
read before they can hire someone.
This work is licensed under the Creative Commons
Attribution-Noncommercial 3.0 United States License.
What Most People Include What Most People Miss Sample Positionings
Contact Information - Name, address Stories - Spewing facts and capabilities at Each of these was used on a successful
and telephone. Recruiters find that many people makes their eyes glaze. Tell them a resumé. (Second lines italicized)
resumés have bad contact information. story and they will see new applications
Tip-The telephone number on the resumé for your skills. The bad news is that no
should call your best voicemail. matter how precise your story, people will General Management Executive
not hear what you said. The good news is Marketing/Operations/Finance
Chronology demonstrates you can stick
that they hear what they want to buy. Hospitality Management Executive
with an assignment.
Develop two to three stories that show Assistant to a Senior Executive
A second, minor benefit is showing where
your best wins and use them over, and
you developed your skills. Information Systems Management
over, and over.
The chronology line is: Dates Title Marketing/Finance/Computing Strategy
Organization Positioning - Taking a position at the top
of your resumé helps the reader identify Applied Research-Product/Process
Dates - Just use years. Most recent date Development
where you fit. Paragraphs with words like
includes "present" if you write the resumé
"challenge," "diversified" and "energetic" Sales/ Marketing Management
while you have any connection with your
don't get it. I consider three models for Direct Sales/Advertising/Promotion
employer (including severance).
developing an effective positioning.
Title - Since you can only use one title for Account Development/Training/
1. Management Function - The four line Promotion
each chronology entry (I say so), use the
functions are Research & Development, Administrative Management / Assistant
Production, Marketing and Finance. There To A Senior Executive
Organization - I once consolidated three are three staff functions, Human Resource
short positions over an18 month period Development, Secretarial and Legal Sales/Marketing Operations
when I discovered the person had stayed (that's Corporate Secretary, not word Direct Sales/Training/Administrative
to complete one project which had been processing), and External Affairs. In my Systems
passed on to three different contractors. experience, the best resumés have a Technology Management
Organize your resumé to your advantage. functional positioning. Assessment/Application/Commercializati
2. Skills and Experience - I once built a on
Tickets - Pick the degrees, certificates,
memberships and personal information resumé for an "Orchestra Conductor." I A top telemarketer and award winning
that are most likely to interest your reader. also built a functional resumé for him that programmer ...I use telephones and
Use these to fill up the little space left at was positioned for computers to uncover competitive
the bottom of the only page of your Marketing/Fundraising/Public Relations. information, feed reseller networks, and
resumé. The Marketing resumé got him the job as close key accounts better than direct
an orchestra conductor. sales forces.
3. Industry experience - Computer COLLEGE ACE TURNS PROFESSIONAL
programmers, wildcatters, soldiers, and Deadline-Proven Writer/Editor Seeks
pilots (staying in their field) can use an Assignment
industry experience positioning.