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5 Rules for Effective Marketing Dick Davies ,[object Object],[object Object],[object Object],[object Object],[object Object]
I Was Asked To Cover The Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],1 Efficient…Or…Effective? “ I speak BASIC to clients, 1-2-3 to management, and mumble to myself”  Anonymous
What The “Usual Stuff” Means ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2
Do We Really Want the “Usual”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3
Be Effective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4
Rule # 1 ,[object Object],[object Object],5
Customers Are A Huge Asset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6
No Customers? ,[object Object],[object Object],[object Object],[object Object],7
Meetings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8
What If They Want Something? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9
Understanding Models ,[object Object],[object Object],[object Object],[object Object],[object Object],10
[object Object],[object Object],[object Object],11 It’s Your Choice… Which Will You Choose? Efficient?...Or…Effective?

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