The Power Of Babble 011309
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Presentation to Columbia SC Information Technology Council about working with younger learners.

Presentation to Columbia SC Information Technology Council about working with younger learners.

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  • Title slide
  • Title slide
  • Dick Carlson DickCarlson.com Grew up in MN Moved to WA in 1984, same year as: "Where's the Beef?" commercial campaign for Wendy's airs for the first time The Apple Macintosh, the first consumer computer to use a computer mouse and GUI interface, is introduced by Apple The Cosby Show, Punky Brewster, and Who's the Boss? premiere Kiwanian -- Higher Ed -- MS Bob -- TechEd TLC – Virtual TechEd -- TechHerding
  • How many – Use a computer at least once a day Use email Browse the Web Have a blog Listen to podcasts Know what the Wikepedia is Are on MySpace Have an account on del.icio.us
  • Opening title
  • There’s been a tectonic shift in learning and content No longer: Linear Controllable Manageable Organized One-to-many Social Networking One-to-one learning Learning threads Community ranking of assets
  • Meet Generation Next: They use technology and the internet to connect with people in new and distinctive ways. Text messaging, instant messaging and email keep them in constant contact with friends. About half say they sent or received a text message over the phone in the past day, approximately double the proportion of those ages 26-40. They are the “Look at Me” generation . Social networking sites like Facebook, MySpace and MyYearbook allow individuals to post a personal profile complete with photos and descriptions of interests and hobbies. A majority of Gen Nexters have used one of these social networking sites, and more than four-in-ten have created a personal profile. Their embrace of new technology has made them uniquely aware of its advantages and disadvantages . They are more likely than older adults to say these cyber-tools make it easier for them to make new friends and help them to stay close to old friends and family. But more than eight-in-ten also acknowledge that these tools “make people lazier.” They are somewhat more interested in keeping up with politics and national affairs than were young people a generation ago. Still, only a third say they follow what’s going on in government and public affairs “most of the time.” In Pew surveys in 2006, nearly half of young people (48%) identified more with the Democratic Party, while just 35% affiliated more with the GOP. This makes Generation Next the least Republican generation. They are more comfortable with globalization and new ways of doing work . They are the most likely of any age group to say that automation, the outsourcing of jobs, and the growing number of immigrants have helped and not hurt American workers. Asked about the life goals of those in their age group, most Gen Nexters say their generation’s top goals are fortune and fame. Roughly eight-in-ten say people in their generation think getting rich is either the most important, or second most important, goal in their lives. About half say that becoming famous also is valued highly by fellow Gen Nexters.
  • There’s been a tectonic shift in learning and content No longer: Linear Controllable Manageable Organized One-to-many Social Networking One-to-one learning Learning threads Community ranking of assets
  • Wiki    A type of website that allows users to easily add, remove, or otherwise edit and change some available content... Blog    A weblog, which is usually shortened to blog, is a type of website where entries are made (such as in a journal or diary), displayed in a reverse chronological order... Podcast    Podcasting is the method of distributing multimedia files, such as audio programs or music videos, over the Internet using either the RSS or Atom syndication formats, for playback on mobile devices and personal computers
  • Blogs, podcasts, viral videos, wikis – all have online sources for free or nearly free experimenting. There is no comparison in cost to traditional printed, instructor-led, video or distance education.
  • Online communities can: increase visibility about an issue of concern mobilize concerned citizens to advocate for a political agenda facilitate shared learning between constituents, staff and other like-minded individuals and organizations support fundraising efforts by connecting donors and/or members announce current events to the public recruit volunteers for the organization share lessons and discuss challenges with colleagues and peers
  • QUESTION He’ll be in the workforce in about 17 years. What kind of differences will he see?
  • Low Hanging Fruit: simple problem or target:  a target that is easy to achieve, or a problem that is easy to solve Repurposing existing content Quick audio interviews Discussion groups Virtualized presentations (synchronous)
  • QUESTION: What business impact are you looking for – and what pain point could you connect it to?
  • QUESTION: What are your metrics for success in terms of content distribution to your clients?
  • Goal measurement can be easily automated, tracked, and available in real time.
  • Examples of truly awful web sites
  • Definition: A computer system's infrastructure would include the operating system, database management system (DBMS), communications protocols, compilers and other development tools.
  • Chevy Tahoe the Chevy message needed to escape the tightly controlled, painstakingly monitored, woefully predictable confines of the 30-second TV spot and roam the online jungle. So, Chevy marketers thought, let's take this thing a notch further – let's have an online contest to see who can create the best TV ad for the new Tahoe. The wikification of the 30-second spot – what The MBAs who populate ad agencies and corporate marketing departments spend years learning the art of control – what their cleverly calibrated messages should (and shouldn't) say, where they should appear, how often they should appear there, and what should appear nearby four weeks 30,000 entries, the vast majority of which faithfully touted the vehicle's many selling points then there were the rogue entries, the ones that subverted the Tahoe message with references to global warming, social irresponsibility, war in Iraq, and the psychosexual connotations of extremely large cars. Only gradually did it dawn on people that Chevy had no intention of removing the attack ads. 629,000 visitors visitors spent more than nine minutes on the site nearly two-thirds of them went on to visit Chevy.com http://www.youtube.com/watch?v=3CVezHDxFuw
  • Ghostwriters, site managers, designers, editors
  • QUESTION: What existing content could you put up tomorrow?
  • Useit.com Jakob Nielsen Nielsen/Norman Group
  • The classification, or categorization, of things. For example, a Web taxonomy would classify all the sites on the Web into a hierarchy for searching purposes. This comes from the Greek words "taxis" and "nomos," which mean "division" and "law." QUESTION: Someone do a taxonomy from large to small
  • Provide a place to post resources, with ratings – let the participants decide and rate to give awards Don’t judge, don’t moderate (unless extreme)
  • Tagging content – first you, then the users A Tag Cloud a text-based depiction of tags across a body of content shows frequency of tag usage and enable topic browsing more commonly used tags are displayed with a larger font or stronger emphasis.
  • QUESTION: How can you add value to a community?
  • New costs: Hosting Software Administration Design Editing Moderation Pruning Archiving Creating new content
  • Moderation or not? QUESTION: Two people, for and against
  • Copy Virtual Tourist ratings and descriptions Copy Amazon reviews and relationships Copy MySpace fun, community, and connectivity Copy everything at Google
  • Bell Cow Definition: Leader, at the front of the herd. “Influencer” “Early Adopter”
  • QUESTION: What resources do you already have?
  • Keep tilling the content garden
  • Surfers are pulled in by rich content – searchable, tagged, indexed
  • QUESTION: Should participation be limited?
  • You must have value before you build the audience
  • Think as a guide.
  • QUESTION: What fresh content have you looked for lately?
  • The real expense starts when you launch
  • You’ll be much more positively if you tell your story, rather than keeping others out.
  • Rosy the pug
  • We’re moving on
  • QUESTION: What new model will you be integrating this year?
  • Lots of opportunity, lots of possibility, lots of choices.
  • Added value equals increased membership equals increased income.
  • Title slide
  • Title slide

Transcript

  • 1. The Power of Babble Dick Carlson www.DickCarlson.com Columbia Information Technology Council
  • 2. Dick Carlson www.DickCarlson.com The Power of Babble Columbia Information Technology Council Developing kick-ass learning is not for the faint of heart. Giving a Generation X learner a talking head with a “next” button is a recipe for destruction. They’ll tune out and start reading mail (or IM-ing their friends, or playing Doom, or listening to tunes on their i-Pod). You’ve got to move up to the next level of interactive customer-driven learning using techniques like blogs, podcasting, networked communities, wikis, viral videos and other cutting edge tools where the inmates build the asylum.
  • 3. Who is this guy?
  • 4. Who are these people?
  • 5. The Power of Babble
  • 6. Employee knowledge is one of your key assets
  • 7. Gen-Next learners have entirely new ways of learning
  • 8. 1.0 vs 2.0
  • 9. Social Media Playbook – Free! [email_address]
  • 10. Podcasts, Wikis, Blogs – Oh My! A podcast is a collection of digital media files which is distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers. A wiki is software that allows users to easily create, edit, and link pages together. Wikis are often used to create collaborative websites and to power community websites. A blog (short for “web log”) is a website where entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
  • 11. School Daze – Kettering University
  • 12. Integrate these new tools with your existing infrastructure
  • 13. Experimenting with new models is easy and inexpensive
  • 14. Engage your community in building content and resources
  • 15. Begin to develop new content resources
  • 16. Low-hanging fruit satisfies immediate needs of learners
  • 17. Compare potential business impact of choices
  • 18. Success metrics must be mapped to business goals
  • 19. Set measurable goals
  • 20. Don’t be evil 1 2 3
  • 21. Supply an infrastructure for your learners to use
  • 22. Seesmic – How To Use It
  • 23. So what happens when you let the inmates run the asylum? ☻ ☻
  • 24. Locate external support to make it happen
  • 25. Adopt and adapt existing content sources
  • 26. Slick isn't necessarily better
  • 27. A good taxonomy will guide the discussion and learning Animals Cats Dogs Large Small Ugly Cute All others Pugs
  • 28. Describe the model, don't limit the scope
  • 29. Allow users to tag content in ways that make sense to them
  • 30. Microsoft Technical Learning Centers
  • 31. You point the discussion and add value
  • 32. User-built content isn't free, just a different model
  • 33. You can use moderation, if it's in moderation
  • 34. Copy other pioneers, don't rebuild the wheel
  • 35. Reward and support bell-cows as they drive the content
  • 36. You already have resources in your community
  • 37. Collect and re-publish, index, chunk the best
  • 38. Rich content resources will add value
  • 39. A public/private model usually won't increase benefits
  • 40. First provide the value, then build the audience
  • 41. Focus on their pain to build community
  • 42. Guide, don't push growth and direction
  • 43. Fresh content smells better
  • 44. Content is never done -- you just keep planting and pruning
  • 45. Focus the story, don't gate-keep
  • 46. Thank goodness, we’re almost done
  • 47. The traditional model of content management is dead
  • 48. Integrate new models with your existing services
  • 49. New models of content creation provide opportunities for growth
  • 50. Manage your knowledge assets wisely
  • 51. The Power of Babble Dick Carlson www.DickCarlson.com Columbia Information Technology Council
  • 52. DickCarlson.com/ColumbiaITC Dick Carlson www.DickCarlson.com Columbia Information Technology Council
  • 53. Appendix
  • 54. Digital Audio Recorder Marantz PMD660 Handheld Digital Voice Recorder
  • 55. Digital Audio Editing Software Audacity
  • 56. Podcasting tutorial
  • 57. Error 404 – Page Not Found