Before You Leap…

flickr photo:No por Mucho Madrugar
Arts
Visualshop
rk
woucation
d
Eedition

the
Creative
Method
and systems
v1.7b WORKSHOP EDITION 2009 BY

jason theodor
What is Creativity?

This is one of the top
images for ‘creativity’ on
Google image search.
What does this have to
do with...
Wikipedia
There is no single,
authoritative perspective or
definition of Creativity and
there is no standardized
measureme...
Brian Aldiss novelist

Whatever creativity is,
it is in part a solution
to a problem.

…even if we don’t know what that pr...
What is Creativity?
Creativity is the process of
having original ideas that
Breaking Default
have value.
This is one of th...
It’s about the
ACTION
of creating something
that never existed.
The Creative Method
Preparation Phase
Definition of Problem or Goal
Focus Methods used to
provide insight and direction

I...
Three Creative Elements

A

C

D

Action

Connection

Deviation

Creativity is made up of three simple elements:
Action, C...
Action
‘do’
Quantity
breaking barriers
leads to simple, smart, well-crafted work
Pablo Picasso
created over 50,000 works
Connection
‘glue’
Quality
strengthening bonds
leads to familiar, resonant, shareable work
Pablo Picasso’s Guernica
depicts...
Deviation
‘skew’
uniQueness
forging new paths
leads to original, flexible, challenging work
Pablo Picasso’s Bull Sketches
g...
Arts
Visualshop
rk
woucation
d
Eedition

the
Creative
Method
and systems
v1.7b WORKSHOP EDITION 2009 BY

jason theodor
CD shelf

ed in creating

useful objects.

peras

of analysis and
more complex
s.

t the needs of
ex objects to

g criteri...
Three Creative Elements

A

C

D

Action

Connection

Deviation

Creativity is made up of three simple elements:
Action, C...
The Creative Method
Preparation Phase
Definition of Problem or Goal
Focus Methods used to
provide insight and direction

I...
Sketches
and graphic
ideas
Representation in space
Views
CD shelf

ed in creating

useful objects.

peras

of analysis and
more complex
s.

t the needs of
ex objects to

g criteri...
Danzae Pace writer

:
ckr photo

don
rogergor

[There are] those who
see shapes in cloud
formations, and those
who just se...
Arts
Visualshop
rk
woucation
d
Eedition

the
Creative
Method
and systems
v1.7b WORKSHOP EDITION 2009 BY

jason theodor
Creativity
Creativity
Creativity
Creativity
Creativity
Creativity
Creativity
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Creativity

  1. 1. Before You Leap… flickr photo:No por Mucho Madrugar
  2. 2. Arts Visualshop rk woucation d Eedition the Creative Method and systems v1.7b WORKSHOP EDITION 2009 BY jason theodor
  3. 3. What is Creativity? This is one of the top images for ‘creativity’ on Google image search. What does this have to do with creativity? jasontheodor.com
  4. 4. Wikipedia There is no single, authoritative perspective or definition of Creativity and there is no standardized measurement technique. jasontheodor.com
  5. 5. Brian Aldiss novelist Whatever creativity is, it is in part a solution to a problem. …even if we don’t know what that problem is yet. jasontheodor.com
  6. 6. What is Creativity? Creativity is the process of having original ideas that Breaking Default have value. This is one of the top images for ‘creativity’ on Google image search. What does this have to do with creativity? jasontheodor.com
  7. 7. It’s about the ACTION of creating something that never existed.
  8. 8. The Creative Method Preparation Phase Definition of Problem or Goal Focus Methods used to provide insight and direction Induction Phase Brainstorming Quantity Action Methods used to break barriers Plan Research Describe the design direction you think is most appropriate, using precise adjectives and phrases. Analysis Phase Sketch possible ideas, given the necessary elements. Synthesis Phase Creating a uniQue Expression Deviation Methods used to escape default settings The Creative Method & Systems v2 Organizing Quality Ideas Connection Methods used to strengthen bonds Execute Using the research you did and the plans you Evaluation Phase formulated, concretely Against Focus Judge and Purge Ideasvisualize the final Creative Success Meter used to piece. rate and rank creative work JasonTheodor.
  9. 9. Three Creative Elements A C D Action Connection Deviation Creativity is made up of three simple elements: Action, Connection, and Deviation. jasontheodor.com
  10. 10. Action ‘do’ Quantity breaking barriers leads to simple, smart, well-crafted work Pablo Picasso created over 50,000 works
  11. 11. Connection ‘glue’ Quality strengthening bonds leads to familiar, resonant, shareable work Pablo Picasso’s Guernica depicts the anguish of civil war
  12. 12. Deviation ‘skew’ uniQueness forging new paths leads to original, flexible, challenging work Pablo Picasso’s Bull Sketches go in unexpected directions
  13. 13. Arts Visualshop rk woucation d Eedition the Creative Method and systems v1.7b WORKSHOP EDITION 2009 BY jason theodor
  14. 14. CD shelf ed in creating useful objects. peras of analysis and more complex s. t the needs of ex objects to g criteria. The signs. nglish. tion criteria.) Moments in art...
  15. 15. Three Creative Elements A C D Action Connection Deviation Creativity is made up of three simple elements: Action, Connection, and Deviation. jasontheodor.com
  16. 16. The Creative Method Preparation Phase Definition of Problem or Goal Focus Methods used to provide insight and direction Induction Phase Brainstorming Quantity Action Methods used to break barriers Plan Research Describe the design direction you think is most appropriate, using precise adjectives and phrases. Analysis Phase Sketch possible ideas, given the necessary elements. Synthesis Phase Creating a uniQue Expression Deviation Methods used to escape default settings The Creative Method & Systems v2 Organizing Quality Ideas Connection Methods used to strengthen bonds Execute Using the research you did and the plans you Evaluation Phase formulated, concretely Against Focus Judge and Purge Ideasvisualize the final Creative Success Meter used to piece. rate and rank creative work JasonTheodor.
  17. 17. Sketches and graphic ideas
  18. 18. Representation in space
  19. 19. Views
  20. 20. CD shelf ed in creating useful objects. peras of analysis and more complex s. t the needs of ex objects to g criteria. The signs. nglish. tion criteria.) Moments in art...
  21. 21. Danzae Pace writer : ckr photo don rogergor [There are] those who see shapes in cloud formations, and those who just see clouds.
  22. 22. Arts Visualshop rk woucation d Eedition the Creative Method and systems v1.7b WORKSHOP EDITION 2009 BY jason theodor
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