Twitter 101

555 views
508 views

Published on

Presnetation given at JCI Edmonton, October 7, 2010

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
555
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Twitter 101

  1. 1. 101
  2. 2. <ul><li>Don’t know when you’ll need it </li></ul><ul><li>Stay on top of things </li></ul><ul><li>Meet people </li></ul><ul><li>Get answers </li></ul><ul><li>Create your digital footprint </li></ul>WHY BE ON TWITTER? (My top 5)
  3. 3. CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase. Try to align photos to bottom edge of page vs. floating in the middle. <ul><li>Simple system that allows for 140 character posts (text + links) </li></ul><ul><li>Started in 2006 ( Wikipedia ) </li></ul><ul><li>Followers; Following </li></ul><ul><li>Public posts; direct messages (only for those following you) </li></ul><ul><li>Been described as status updates on Facebook </li></ul><ul><li>The Colbert Report (4/3/09) Co-founder Biz Stone calls Twitter the messaging service we didn't know we needed until we had it. (7:09) </li></ul>WHAT IS TWITTER?
  4. 4. <ul><li>Go to www.twitter.com </li></ul><ul><li>Click Get Started – Join! </li></ul><ul><li>Insert info & include full name </li></ul><ul><li>User name can be whatever you choose </li></ul><ul><li>Create your profile </li></ul>TEXT PAGE: Background pattern in top band. Title text set in Arial, Uppercase, flush left/ragged right. Body text in ARIAL font, flush left/ragged right, upper & lowercase. Insert new slide by selecting ‘Insert from menu and select ‘Duplicate slide’. GETTING STARTED
  5. 5. CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase. Try to align photos to bottom edge of page vs. floating in the middle. <ul><li>Go to Settings in top right corner </li></ul><ul><li>Account: Bio (Be as descriptive as possible – be personal even if using for business), URL (blog, Flickr acct, YouTube, website), location </li></ul><ul><li>Don’t protect tweets (public forum, defeats the purpose) </li></ul><ul><li>Devices: Get direct messages (DM) sent to text </li></ul><ul><li>Notices: Emails sent for DM and new followers </li></ul><ul><li>Picture: Upload a profile pic (Max size of 700k. JPG, GIF, PNG) </li></ul><ul><li>Design: Template or other image </li></ul>GETTING STARTED cont.
  6. 6. CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase. Try to align photos to bottom edge of page vs. floating in the middle. <ul><li>@: To send a public response to a user ex. @dibegin </li></ul><ul><li>RT: Retweet or reposting information ex. RT @NAIT Convocation is this weekend… </li></ul><ul><li>Twoosh: Using up exactly 140 characters </li></ul><ul><li>Hashtag: Keyword with # preceding it ex. #yeg #followfriday </li></ul><ul><li>Use of TW </li></ul><ul><li>Origin of the tweet </li></ul><ul><li>Trending </li></ul>LINGO AND ORIENTATION
  7. 7. CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase. Try to align photos to bottom edge of page vs. floating in the middle. <ul><li>ONLINE </li></ul><ul><li>Twellow.com </li></ul><ul><li>WeFollow.com </li></ul><ul><li>TwitterLocal.net </li></ul><ul><li>Search.Twitter.com (including keywords/hashtags) </li></ul><ul><li>Find People (top right) </li></ul><ul><li>Follow people following others you’re interested in </li></ul><ul><li>Use hashtags </li></ul><ul><li>OFFLINE </li></ul><ul><li>Tweetups + social media meetups </li></ul>GET TO KNOW PEOPLE
  8. 8. CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase. Try to align photos to bottom edge of page vs. floating in the middle. <ul><li>Don’t follow everyone </li></ul><ul><li>Ratio of followers to following </li></ul><ul><li>Location </li></ul><ul><li>Business vs. personal profile </li></ul><ul><li>Profile picture </li></ul><ul><li># of tweets </li></ul><ul><li>@ replies to users </li></ul><ul><li>Content within tweets </li></ul><ul><li>Legitimacy of account (especially with high profile people) </li></ul>SHOULD YOU FOLLOW BACK WHEN OTHERS FOLLOW YOU
  9. 9. CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase. Try to align photos to bottom edge of page vs. floating in the middle. <ul><li>Tweetburner.com (URL shortener) </li></ul><ul><ul><li>Twitpic.com (pictures) </li></ul></ul><ul><ul><li>Twiddeo.com , 12Seconds.tv (video) </li></ul></ul><ul><ul><li>Twhirl.org (desktop application) </li></ul></ul><ul><ul><li>140 Twitter tools (Mashable, 5/24/08) </li></ul></ul><ul><ul><li>EverythingTwitter.com </li></ul></ul><ul><ul><li>RSS feed/widget into Facebook, FriendFeed, blog </li></ul></ul><ul><ul><li>50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) </li></ul></ul><ul><ul><li>Mastermaq Twittersphere stats </li></ul></ul>TOOLS
  10. 11. Follow one another 


×