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Legal Aid Alberta (Sept. 23/09)

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Presentation given at the provincial conference

Presentation given at the provincial conference

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  • 1. WEB 2.0: A SOCIAL REVOLUTION Diane Bégin, NAIT Corporate Communications LEGAL AID ALBERTA ANNUAL STAFF CONFERENCE SEPTEMBER 23, 2009
  • 2. 1994?
  • 3. Source: http://www.time.com/time/covers/0,16641,19940725,00.html
  • 4. EXPECTING FROM THE PRESENTATION
    • Why? How?
    • Kids involved in this media, want to learn more
    • Where it fits in society, whether limits should be used (accountability, accuracy & privacy)
    • How it works and how it may apply in the workplace
    • Personal level, to engage with youth
    • Develop business unit’s presence on internal and external sites
    • Other?
  • 5. LAA WEBSITE Dec 12, 1998 , http://www.archive.org/
  • 6. Source: http://www.time.com/time/covers/0,16641,19940725,00.html CONVERSATION PRISM BY BRIAN SOLIS
  • 7. GROUNDSWELL SOCIAL TECHNOGRAPHICS LADDDER http://www.forrester.com/Groundswell Source: http://neilperkin.typepad.com/only_dead_fish/2009/06/index.html
  • 8. RSS FEEDS ARE YOUR FRIEND Really Simple Syndication : Web feed sends a message when a site has been updated. Direct feeds Alberta Justice http://www.gov.ab.ca/ACN/RSS_FEEDS/RSS_JusticeandAttorneyGeneral.xml YouTube http://www.youtube.com/user/LegalAidSociety Search feeds Bloglines , Blogpulse , Google Aggregate feeds and have them appear elsewhere Check for symbol on page or browser
  • 9.  
  • 10. 1. Deafness (listen for a while, swearing, complaints) 2. Slowness (crisis communications) 3. Caution (if you’re not afraid to have a conversation) 4. Phoniness (be a real person, Tweetups) 5. G reed (giving to other people 8 to 1 rule, Twitter account) 6. Flexibility (use it conversationally, mktg page on YouTube is not social media) 7. Seriousness (poke fun at yourself)  SEVEN DEADLY SINS OF SOCIAL MEDIA + LESSONS LEARNED AT NAIT Source: http://www.convinceandconvert.com/social-media-marketing/video-blog-post-7-deadly-sins-of-social-media/
  • 11. TWITTER LINKEDIN FACEBOOK THE TOOLS
  • 12. TWITTER
  • 13. CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.
    • Simple system that allows for 140 character posts (text + links)
    • Started in 2006
    • Followers; Following
    • Public posts; direct messages (only for those following you)
    • Been described as status updates on Facebook
    • 1,382% growth, 7 million unique US visitors ( Mashable,3/16/09 )
    • Aug09: Calgary (6852 users, up 226 from July) & Edmonton (5365 users, up 232 from July)
    • The Colbert Report (4/3/09) Co-founder Biz Stone calls Twitter the messaging service we didn't know we needed until we had it. (7:09)
    WHAT IS TWITTER?
  • 14. CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.
    • 5.85% Self promotional
    • 3.6% News
    • 37.55% Conversational
    • 8.7% Pass along value
    • 40.55% Pointless babble
    • 3.75% Spam
    • Source: www.PearAnalytics.com
    WHAT IS IT USED FOR?
  • 15.
    • Go to www.twitter.com
    • Click Get Started – Join!
    • Insert info & include full name
    • User name can be whatever you choose
    • Create your profile
    TEXT PAGE: Background pattern in top band. Title text set in Arial, Uppercase, flush left/ragged right. Body text in ARIAL font, flush left/ragged right, upper & lowercase. Insert new slide by selecting ‘Insert from menu and select ‘Duplicate slide’. GETTING STARTED
  • 16. CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.
    • Go to Settings in top right corner
    • Account: Bio (Be as descriptive as possible – be personal even if using for business), URL (blog, Flickr acct, YouTube, website), location
    • Don’t protect tweets (public forum, defeats the purpose)
    • Devices: Get direct messages (DM) sent to text
    • Notices: Emails sent for DM and new followers
    • Picture: Upload a profile pic (Max size of 700k. JPG, GIF, PNG)
    • Design: Template or other image
    GETTING STARTED cont.
  • 17. CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.
    • @: To send a public response to a user ex. @dibegin
    • RT: Retweet or reposting information ex. RT @NAIT Convocation is this weekend…
    • Twoosh: Using up exactly 140 characters
    • Hashtag: Keyword with # preceding it ex. #yeg #followfriday
    • Use of TW
    • Origin of the tweet
    • Trending
    LINGO AND ORIENTATION
  • 18. CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.
    • ONLINE
    • Twellow.com
    • WeFollow.com
    • TwitterLocal.net
    • Search.Twitter.com (including keywords/hashtags)
    • Find People (top right)
    • Follow people following others you’re interested in
    • Use hashtags
    • OFFLINE
    • Tweetups + social media meetups
    GET TO KNOW PEOPLE
  • 19. CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.
    • Don’t follow everyone
    • Ratio of followers to following
    • Location
    • Business vs. personal profile
    • Profile picture
    • # of tweets
    • @ replies to users
    • Content within tweets
    • Legitimacy of account (especially with high profile people)
    SHOULD YOU FOLLOW BACK WHEN OTHERS FOLLOW YOU
  • 20. CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.
    • Tweetburner.com Bitly.com (URL shorteners)
    • 11 best url shortening services (TopRank blog, 1/8/2009)
      • Twitpic.com (pictures)
      • Twiddeo.com , 12Seconds.tv (video)
      • Twhirl.org (desktop application)
      • 140 Twitter tools (Mashable, 5/24/08)
      • EverythingTwitter.com
      • RSS feed/widget into Facebook, FriendFeed, blog
      • Smartphones
    TOOLS
  • 21.  
  • 22.
    • jdarrah @dibegin twitter tip(s): don't misspel to muchh - credbility suffrs; tweet regularly, don't overload; share meaningful ideas, some personal
    • DebraWard @dibegin Don't block your updates/profile, include bio & geo location. Use a picture (of some sort). Twitter is conversation join in!
    • akomuzikera @dibegin if you're gonna be using twitter, don't grow a much bigger head like ashton kutcher #yeg
    • JonSymons @dibegin my tip: going to tweetups and meeting twitterers in person makes it way interesting to use
    • alexismac @dibegin behave on twitter like you would in person. if ur a jerk, stay a jerk. if ur kind, be kind, & don't expect instant mktg #yeg
    • bruceclarke @dibegin Use search to find people Tweeting items of interest to you, review their Tweets and then follow if you like what you see.
    TEXT PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase. ADVICE FROM TWEETERS
  • 23. Follow one another www.twitter.com/nait www.twitter.com/dibegin 

  • 24. FACEBOOK
  • 25. CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.
    • Started in 2003 by students Harvard as a competitor to Hot or Not
    • Only allowed post-secondary students
    • More than 300 million active users, 70% outside the US
    • Today, reports that up to one third ( 8,284,180 in Jan/09) of Canadians are on Facebook
    WHAT IS FACEBOOK?
  • 26. TEXT PAGE: Background pattern in top band. Title text set in Arial, Uppercase, flush left/ragged right. Body text in ARIAL font, flush left/ragged right, upper & lowercase. Insert new slide by selecting ‘Insert from menu and select ‘Duplicate slide’. OBSERVATIONS
    • 99.5% of all students had a Facebook profile
    • 6.2 hours each week is the average amount of time that students spend on Facebook
    • Each day they login 6.3 times
    • Users overall spend 186 minutes each day on Facebook
    • In 2008, Facebook was surpassed only by Google, Yahoo!, MySpace and YouTube for popularity (US)
    • By 2007, 3/4 of post-secondary students (US) own a laptop & an iPod
    • Spend an average of 18 hours every week online (downloading music + communicating)
    • 99.9% believe that technology’s primary purpose is communication
    • Women are the more active users; taking and uploading more photographs and tending to online self-presentation
  • 27. “… identity is unpredictable, changeable, imitative, often incongruous, or not. On social networking sites like Facebook, we witness the fluid alterations, adjustments and adaptations of college students’ identities-the Facebook profile “is” and “isn’t” the student user. Facebook profiles can be misrepresentative though not inauthentic; students can create profiles that are mischievous, ironic, or decidedly earnest.” OBSERVATIONS
  • 28. “… identity is unpredictable, changeable, imitative, often incongruous, or not. On social networking sites like Facebook, we witness the fluid alterations, adjustments and adaptations of college students’ identities-the Facebook profile “is” and “isn’t” the student user. Facebook profiles can be misrepresentative though not inauthentic; students can create profiles that are mischievous, ironic, or decidedly earnest.” OBSERVATIONS
  • 29. GO TO FACEBOOK.COM
    • Profile, group, network, page
    • Settings on personal profile (how they see your profile)
    • Status updates
    • NAIT page
    • NAIT Social media
    TEXT PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase.
  • 30. PRIVACY
    • OIPC video
    • FOIP
    • NAIT social media guidelines
    • Faculty Ethics on Facebook
  • 31. New study finds no correlation between Facebook and lower grades: Last month we reported on research from Ohio State University that found a link between Facebook use and lower grades among college students. In their attempt to replicate the results of that study, researchers from Illinois-based Northwestern University found no evidence of Facebook use correlating with diminished academic performance. Northwestern U News Release | Read the full report Facebook users get lower grades A new study correlates lower marks, less studying with Facebook use The time students spend “poking” friends, posting photos and updating their status on Facebook may bear some relationship to how they’re faring academically, a new study suggests. Researchers found that students who use the popular networking site spend less time studying and have lower grade point averages compared to those not on Facebook. http://oncampus.macleans.ca/education/2009/04/13/facebook-users-get-lower-grades/
  • 32.  
  • 33.  
  • 34. LINKEDIN
  • 35. CONTENT/IMAGE/GRAPHICS PAGE: Background pattern in top band. Title text set in ARIAL BOLD font, flush left/ragged right, upper & lowercase. Body text in ARIAL REGULAR font, flush left/ragged right, upper & lowercase. Try to align photos to bottom edge of page vs. floating in the middle.
    • Started in 2003 for professional networking
    • LinkedIn has over 47 million members in over 200 countries and territories around the world.
    • A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
    • Executives from all Fortune 500 companies are LinkedIn members.
    WHAT IS LINKEDIN?
  • 36.
    • Profile
    • Contacts (recommendations)
    • Inbox
    • Applications
    • Groups
    • Discussions
    GETTING AROUND
  • 37. MEET EXPECTATIONS?
    • Why? How?
    • Kids involved in this media, want to learn more
    • Where it fits in society, whether limits should be used (accountability, accuracy & privacy)
    • How it works and how it may apply in the workplace
    • Personal level, to engage with youth
    • Develop business unit’s presence on internal and external sites
    • Other?
  • 38. CONTACT Diane Bégin, Communications specialist, NAIT [email_address] 780.491.3142 www.twitter.com/dibegin www.linkedin.com/in/dibegin www.delicious.com/dibegin www.slideshare.net/dibegin www.facebook.com/dianebegin

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