CPRS presentation to NAIT PR students


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CPRS presentation to NAIT PR students

  1. 1. Canadian Public Relations Society Edmonton Chapter Presentation to NAIT MARK278 - Public Relations January 21, 2010
  2. 2. Background <ul><li>Education </li></ul><ul><li>Employment </li></ul><ul><li>Involvement with Canadian Public Relations Society (CPRS) </li></ul>
  3. 3. What is public relations? <ul><li>CPRS definition : </li></ul><ul><li>Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals, and serve the public interest. (Flynn, Gregory & Valin, 2008) </li></ul><ul><li>The Paradox of our Profession: Valuable but not Valued (November 20, 2009) </li></ul>
  4. 4. Public relations practioner <ul><li>CPRS definition : </li></ul><ul><li>designs public attitude research </li></ul><ul><li>assists organizations in interpreting and managing their socio/political context </li></ul><ul><li>designs and implements public affairs programs </li></ul><ul><li>designs, manages and implements communications programs or parts thereof, which use techniques such as news or trade media contact, newsletters or brochures, audio or audio-visual media, special events, public speaking, or other technical means of reaching and communicating with defined audiences or is a career teacher of public relations/communications at a post-secondary institution. </li></ul>
  5. 5. Areas of work <ul><li>Community Relations </li></ul><ul><li>Fund Development </li></ul><ul><li>Issues Management </li></ul><ul><li>Publicity </li></ul><ul><li>Special Events </li></ul><ul><li>Employee Relations </li></ul><ul><li>Consulting </li></ul><ul><li>Government Relations </li></ul><ul><li>Marketing- Communications </li></ul><ul><li>Corporate Communications </li></ul><ul><li>Investor Relations </li></ul><ul><li>Industry Relations </li></ul><ul><li>Media Relations </li></ul><ul><li>Public Consultation </li></ul><ul><li>Public Affairs </li></ul><ul><li>Research </li></ul><ul><li>Social Media </li></ul>
  6. 7. A day in the life <ul><li>A “typical” day </li></ul><ul><li>National occupational profile 5124 </li></ul><ul><li>Provincial occupational profile 5124 </li></ul><ul><ul><li>2007 Alberta Wage and Salary Survey, P/T or F/T earned $15,500 to $116,800/yr (Avg. $58,400) </li></ul></ul><ul><ul><li>4,600 Albertans employed in this group, expected to grow 1.7 to 2.7 per cent each year from 2006 to 2011 in AB. </li></ul></ul><ul><ul><li>Forecasting 70 to 130 new positions each year + jobs created by turnover. </li></ul></ul>
  7. 8. Why join a professional organization? <ul><li>Networking </li></ul><ul><li>Share ideas/best practices </li></ul><ul><li>Find out about employment opportunities </li></ul><ul><li>Professional development </li></ul><ul><li>Volunteer opportunities </li></ul>
  8. 9. About CPRS <ul><li>16 member societies in Canada </li></ul><ul><li>National founded in 1948, incorporated in 1953 </li></ul><ul><li>CPRS Edmonton founded in 1963 ( Don LaBelle, APR, FCPRS on the founding ) </li></ul><ul><li>Member of the Global Alliance , established in 2000 with 100,000 members on 5 continents </li></ul>
  9. 10. CPRS membership <ul><li>Code of Professional Standards , confidentiality/privacy/conflict of interest declarations & CPRS Policy Statement Communications in Social Media </li></ul><ul><li>Professional development sessions ( local , provincial, national ) </li></ul><ul><li>e-newsletter (PR Edmonton) </li></ul><ul><li>e-Jobline </li></ul><ul><li>Accreditation (APR) </li></ul><ul><li>Volunteerism </li></ul><ul><li>Awards programs ( Ar eté & national ) </li></ul><ul><li>LinkedIn and new CPRSEdmonton.ca site </li></ul>
  10. 11. CPRS student membership <ul><li>Benefits of student membership (Sept.-Aug.), student member extension </li></ul><ul><li>Student professional development sessions </li></ul><ul><li>Networking benefits </li></ul><ul><li>Ar eté Student Awards (deadline end of March) </li></ul><ul><li>Join online </li></ul>
  11. 12. Research in public relations <ul><li>Research; (how research influenced planning) </li></ul><ul><li>Planning, strategy, analysis; </li></ul><ul><li>Execution, production, and communication; </li></ul><ul><li>Evaluation. </li></ul>
  12. 13. Example of research in action <ul><li>Microblogging a celebrity chef media blitz </li></ul>
  13. 14. Learn from mentors <ul><li>“ You’re more than a just a communicator. If you’re really good, you’re also a coach, counselor, comedian, confessor, and confidant. You’re a critical asset delivering guidance and direction. You’re in there as part of the team, giving all you know and value. And being that total, professional counselor brings a satisfying high that’s difficult to duplicate in any other way. So savor it, and grow as a result of it.” </li></ul><ul><li>Excerpt from “Ten key lessons I’ve learned during 40 years in PR” </li></ul><ul><li>Bart J. Mindszenthy, APR, Fellow CPRS </li></ul><ul><li>Advice from 50-year member, Don LaBelle, APR, FCPRS </li></ul>
  14. 15. Other resources <ul><li>Ragan Communications , Melcrum , PRSA , Mashable , Twitter </li></ul><ul><li>PR 2.0: New Media, New Tools, New Audiences (Deirdre Breakenridge) </li></ul><ul><li>Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (Deirdre Breakenridge and Brian Solis) </li></ul><ul><li>Tweetups </li></ul><ul><li>NAIT’s twitter account </li></ul>
  15. 16. Joining CPRS Edmonton <ul><li>Aric Johnson, Membership Chair 780.410.4128 [email_address] </li></ul><ul><li>www.cprsedmonton.ca </li></ul><ul><li>www.cprs.ca </li></ul><ul><li>Student membership form </li></ul><ul><li>www.slideshare.net/dibegin </li></ul><ul><li>[email_address] Twitter: @dibegin </li></ul>