CPRS presentation to NAIT MARK278 - Public RelationsPresentation Transcript
Canadian Public Relations Society Edmonton Chapter Presentation to NAIT MARK278 - Public Relations January 16, 2009
Involvement with Canadian Public Relations Society (CPRS)
What is public relations?
CPRS definition :
"the management function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance."
Public relations practioner
CPRS definition :
designs public attitude research
assists organizations in interpreting and managing their socio/political context
designs and implements public affairs programs
designs, manages and implements communications programs or parts thereof, which use techniques such as news or trade media contact, newsletters or brochures, audio or audio-visual media, special events, public speaking, or other technical means of reaching and communicating with defined audiences or is a career teacher of public relations/communications at a post-secondary institution.
Areas of work
A day in the life
A “typical” day
National occupational profile 5124
Provincial occupational profile 5124
2007 Alberta Wage and Salary Survey, P/T or F/T earned $15,500 to $116,800/yr (Avg. $58,400)
4,600 Albertans employed in this group, expected to grow 1.7 to 2.7 per cent each year from 2006 to 2011 in AB.
Forecasting 70 to 130 new positions each year + jobs created by turnover.
Why join a professional organization?
Share ideas/best practices
Find out about employment opportunities
16 member societies in Canada
National founded in 1948, incorporated in 1953
CPRS Edmonton founded in 1963
Member of the Global Alliance , established in 2000 with 100,000 members on 5 continents
Code of Professional Standards , confidentiality/privacy / conflict of interest declaration s & CPRS Policy Statement Communications in Social Media
Professional development sessions ( local , provincial, national )
e-newsletter (PR Edmonton)
Awards programs ( Ar été & national )
LinkedIn and new CPRSEdmonton.ca site
CPRS student membership
Benefits of student membership (Sept.-Aug.), student member extension
Student professional development sessions
Ar eté Student Awards (deadline end of March)
Research in public relations
Research; (how research influenced planning)
Planning, strategy, analysis;
Execution, production, and communication;
Example of research in action
Evolution of Alumnait to techlife magazine
BEFORE > AFTER
Learn from mentors
“ You’re more than a just a communicator. If you’re really good, you’re also a coach, counselor, comedian, confessor, and confidant. You’re a critical asset delivering guidance and direction. You’re in there as part of the team, giving all you know and value. And being that total, professional counselor brings a satisfying high that’s difficult to duplicate in any other way. So savor it, and grow as a result of it.”
Excerpt from “Ten key lessons I’ve learned during 40 years in PR”
Bart J. Mindszenthy, APR, Fellow CPRS
CBC Radio: Spin Cycles - Spin, the spinners and the spun (Ira Basen)
Also coming a series on blogging and citizen journalism