Canadian Public Relations Society Edmonton Chapter Presentation to   Grant MacEwan University Public Relations program  Se...
Background <ul><li>Education </li></ul><ul><li>Employment </li></ul><ul><li>Involvement with  Canadian Public Relations So...
What is public relations? <ul><li>CPRS definition : </li></ul><ul><li>&quot;the management function which evaluates public...
Public relations practioner <ul><li>CPRS definition : </li></ul><ul><li>designs public attitude research  </li></ul><ul><l...
Areas of work <ul><li>Community Relations  </li></ul><ul><li>Fund Development  </li></ul><ul><li>Issues Management  </li><...
Why join a professional organization? <ul><li>Networking </li></ul><ul><li>Share ideas/best practices </li></ul><ul><li>Fi...
About CPRS <ul><li>16 member societies  in Canada </li></ul><ul><li>National founded in 1948, incorporated in 1953 </li></...
CPRS membership <ul><li>Code of Professional Standards ,  confidentiality/privacy / conflict of interest declaration s &  ...
CPRS student membership <ul><li>Benefits of student membership (Sept.-Aug.), student member extension  </li></ul><ul><li>S...
Learn from mentors <ul><li>“ You’re more than a just a communicator. If you’re really good, you’re also a coach, counselor...
Joining CPRS Edmonton <ul><li>Aric Johnson, Membership chair  780.410.4128 
 [email_address] </li></ul><ul><li>www.cprsedm...
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CPRS Edmonton for Grant MacEwan University

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September 28, 2009

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CPRS Edmonton for Grant MacEwan University

  1. 1. Canadian Public Relations Society Edmonton Chapter Presentation to Grant MacEwan University Public Relations program September 28, 2009
  2. 2. Background <ul><li>Education </li></ul><ul><li>Employment </li></ul><ul><li>Involvement with Canadian Public Relations Society (CPRS) </li></ul>
  3. 3. What is public relations? <ul><li>CPRS definition : </li></ul><ul><li>&quot;the management function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.&quot; </li></ul>
  4. 4. Public relations practioner <ul><li>CPRS definition : </li></ul><ul><li>designs public attitude research </li></ul><ul><li>assists organizations in interpreting and managing their socio/political context </li></ul><ul><li>designs and implements public affairs programs </li></ul><ul><li>designs, manages and implements communications programs or parts thereof, which use techniques such as news or trade media contact, newsletters or brochures, audio or audio-visual media, special events, public speaking, or other technical means of reaching and communicating with defined audiences or is a career teacher of public relations/communications at a post-secondary institution. </li></ul>
  5. 5. Areas of work <ul><li>Community Relations </li></ul><ul><li>Fund Development </li></ul><ul><li>Issues Management </li></ul><ul><li>Publicity </li></ul><ul><li>Special Events </li></ul><ul><li>Employee Relations </li></ul><ul><li>Consulting </li></ul><ul><li>Government Relations </li></ul><ul><li>Marketing- Communications </li></ul><ul><li>Corporate Communications </li></ul><ul><li>Investor Relations </li></ul><ul><li>Industry Relations </li></ul><ul><li>Media Relations </li></ul><ul><li>Public Consultation </li></ul><ul><li>Public Affairs </li></ul><ul><li>Research </li></ul><ul><li>Social Media </li></ul>
  6. 6. Why join a professional organization? <ul><li>Networking </li></ul><ul><li>Share ideas/best practices </li></ul><ul><li>Find out about employment opportunities </li></ul><ul><li>Professional development </li></ul><ul><li>Volunteer opportunities </li></ul>
  7. 7. About CPRS <ul><li>16 member societies in Canada </li></ul><ul><li>National founded in 1948, incorporated in 1953 </li></ul><ul><li>CPRS Edmonton founded in 1963 </li></ul><ul><li>Member of the Global Alliance , established in 2000 with 100,000 members on 5 continents </li></ul>
  8. 8. CPRS membership <ul><li>Code of Professional Standards , confidentiality/privacy / conflict of interest declaration s & CPRS Policy Statement Communications in Social Media </li></ul><ul><li>Professional development sessions ( local , provincial, national ) </li></ul><ul><li>e-newsletter (PR Edmonton) </li></ul><ul><li>e-Jobline </li></ul><ul><li>Accreditation (APR) </li></ul><ul><li>Volunteerism </li></ul><ul><li>Awards programs ( Ar été & national ) </li></ul><ul><li>LinkedIn and new CPRSEdmonton.ca site </li></ul>
  9. 9. CPRS student membership <ul><li>Benefits of student membership (Sept.-Aug.), student member extension </li></ul><ul><li>Student professional development sessions </li></ul><ul><li>Networking benefits </li></ul><ul><li>Ar eté Student Awards (deadline end of March) </li></ul>
  10. 10. Learn from mentors <ul><li>“ You’re more than a just a communicator. If you’re really good, you’re also a coach, counselor, comedian, confessor, and confidant. You’re a critical asset delivering guidance and direction. You’re in there as part of the team, giving all you know and value. And being that total, professional counselor brings a satisfying high that’s difficult to duplicate in any other way. So savor it, and grow as a result of it.” </li></ul><ul><li>Excerpt from “Ten key lessons I’ve learned during 40 years in PR” </li></ul><ul><li>Bart J. Mindszenthy, APR, Fellow CPRS </li></ul>
  11. 11. Joining CPRS Edmonton <ul><li>Aric Johnson, Membership chair 780.410.4128 
 [email_address] </li></ul><ul><li>www.cprsedmonton.ca </li></ul><ul><li>www.cprs. ca </li></ul><ul><li>www.twitter.com/cprsedmonton </li></ul><ul><li>Student membership form </li></ul><ul><li>www.slideshare.net/dibegin </li></ul>

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