According to Edwin B. Flippo, Communication is the act of inducing others
to interpret idea in the manner intended by the speaker or writer.
The communication process that links management and the practice of
management is complex. It also a risk one always takes when one goes
unorthodox in his communication function.
In fact as Flippo said:
Perfect communication between two people has probably never been
achieved.Managers perform the communication function in the
management of the organization.
To be effective manager, they must
know what information to pass to their
subordinates and when to do so.
They must know what types of
information to expect in subordinates in
the group process of attaining the
The only way to avoid management’s
imminent demise is for the managers to
overcome their tendency of “talking and
listening” only to themselves.
In Sumil Mehra’s view :
“ The choice of the medium is also
conditioned by the background of
Mehra has said:
No medium is essentially better
then others, only some are better
presented and used because certain
values influencing the decision or ends
subject to any
manager. Managing is
getting things done
through others, a task
which requires the
of prime concern
because it makes
As Flippo pointed
It is the dynamic
interplay that can
as pointed out by
Herbert g. Hicks,
is important in
Because it is such a
necessary element in
communication is a
in any study which
Effective management is finding successful
means of communicating ideas to other people within
the organization. If he’s manager with a real talent,
all he has to do is concentrate on his work. Even if a
manager thinks his subordinates know their work, he
till has to communicate with them, either individually
or in group, to make sure that they understand
properly what to do.
Claude S. George, Jr.
explains it in this
In as much an organization is developed to aid in accomplishing an
objective, a good communications subsystem is necessary if all
employees are to know what to do aid in reaching this objective.
In fact, one of the most immediate and costly results of poor
organization is breakdown of intra-organizational
communication, and the resulting loss of an integrated
Despite the fact that lines of authority provide ready- made channels
of communication downward and upward, they are often used solely
to pass directives downward and never as a means of
communicating attitudes,feelings or ideas upward.
No organization can
endure unless its
have to have some way
to convey ideas and
information to each
communication in an
pointed out the problems
of the manager’s
Through not as difficult to establish
as upward communication,
downward communication also
If good communication downward are to exist,
management must first of all have something
good, sound and worthwhile to communicate in
the way of policies, beliefs and principles of
Although films. Booklets, bulletin, and other
printed and visual aids may be used, greatest
reliance should be placed on personal, face to
face communication, using the organizational
lines of authority as the channels of
According to Edgar F. Huse and James L. Bowditch :
It has been suggested that about 70% of an
active human beings life on the job is spent
communicating, with a greater proportion (about 90%)
of a typical managers time at work, being spent in the
A word of warming, however, from Edwin B. Flippo
on this matter:
All estimates concerning the percentage of time
allocated to communication process are quite high,
ranging from 75 to 90 percent of our working time.
Subordinate – Initiated Communication is important in
managing the affairs of the organization, much of the
communication that takes place in the organization is oneway: from superiors to subordinate.
As pointed out by
Bottom-up communication, then tends to be non directive and cannot, per see,
initiate any activity. It is questioning or reporting nature. Written grievances,
suggestion system,complains, and union publications serves as means of
upward communication. They provide management with facts and data upon
which to make decisions. They are the needed feedback management seeks.
•Supervisory “cracker barrel” group meetings
•Special organization-wide elected councils that meet with top management periodically
•“speak up” programs where employees are given a telephone number to call.
•Anonymous complaint boxes.
•Annual employee meetings paralleling annual stockholders, meeting
Provision for such
formal channels is
deemed necessary in
order to discover
clashes of interest,
reconcile conflicts, and
coordinate efforts. A
more complete list of
such upward channels
would include the
•A grievance procedure
•Open door policy
•The labor union
•Ombudsman and ombudswoman
•Employee counseling programs.
Channel of communication have an
effect upon the performances and
morale in an organization. This means
that “management must establish
downward channels through which
information and Commands can flow.
•The chain of command
•Poster and bulletin boards
•Letters of employees
•A loudspeaker system
would be the
•The labor union
Use of these downward channels is highly attractive to managers, but
exclusive and excessive use can be potentionally damaging to effective
What is the
effect of such
n in the
n to their
In one study, according to Karlene H. Roberts and Charles
A. O’Reilly III , the correlation between manager
satisfaction and use of downward channels is a significant
plus.33. in the contrast, the relationship between
satisfaction and the use of upward channels is a significant
A manager should allow truth t emerge in its own good time.
Sometimes, the mark of a true manager is measured by how he would
accept truth. However, their could be many versions of truth to every
matter. Here, he could observe that truth is stranger than fiction.
Disappointment is likely to happen to any individual if he does things for other in
the hope of getting more in return. When they don’t reciprocate, he might be
frustrated and angered. In situation where he did his best to promote the interest of
others equally have excellent chances for success. in return, he will also be
benefited by the results. He should not be concerned about his light being hidden
under a bushel. If a manager put himself out for others. He will be noticed and duly
rewarded for his efforts.
Its been said that two heads are better than one.. this old adage will
prove to be true for management in solving problems, if it provides
channels for subordinate initiated communication in the
RENE M. DIAZ
JOANNA MAICA DELA CRUZ
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