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Waze Overview

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Waze Overview Presentation Transcript

  • 1. Welcome to Waze, voice guided navigation + Real Time traffic and alerts from Drivers Nearby Waze - the network of drivers, bring's you the complete app for everyday driving and commuting --   voice guided turn by turn navigation, real time traffic and road reports. The Waze community can route you around traffic jams in real-time and alert you to traffic, hazards, accidents, police traps along your route! Experience "social driving" with Foursquare, Twitter and Facebook integration as well as points, ranks and badges. join over 1.8 million drivers worldwide who are contributing to their local driving communities in their area. Features +Learns and personalizes your preferred routes +Find best route to destination +FREE voice guided turn by turn navigation +Reroute around real-time traffic +Road reports; speed cams, police, accidents, hazards +Alternative routes w/accurate ETA +See fellow wazers in your area +Twitter, FB and 4SQ auto-integration +Earn points, unlock avatars, munch new roads +Constantly updated maps - help make them better
  • 2. “Waze app may be the way of the navigation future” “When it comes to mapping applications, Waze is probably the most fun one out there. It turns turn-by- turn navigation into a social experience, and a game (think: Pac-Man).” “Wazeʼs gaming component is only one part of its service — drivers can use it to see real-time average speeds on a particular route, avoid traffic jams and look at how other Waze users are faring on their commutes.” “Anyone who's running Waze on their BlackBerry, Android, iOS device, or other phone while driving is feeding into Waze's maps and traffic data, and those who really dig Waze can compete on picking up power-ups, share traffic tips, point out free parking, and otherwise lend to the community spirit.” “Best Navigation Application- Bronze Medal” “There was also something therapeutic about blasting alerts to other Wazers while sitting hopelessly in traffic. And it felt good to tell drivers who could be seen sitting in bumper-to-bumper traffic on the West Side Highway of our alternate route on Riverside Drive.” “Obviously, Wazeʼs fun and social experience help it to compete against huge rivals such as Google Maps, Tom Tom, and Garmin.  (...)strong and growing user participation, at least in major metropolitan areas, is establishing Waze as a major player in mobile navigation…with a social twist.” “The company is competing against Tele Atlas, NAVTEQ and Google... None of them are moving in this mobile community mapping direction. I think Waze's Groups (and gaming) features will increase usage; they are now adding a social utility layer not provided by their competitors.” “This is a really cool mobile app that uses other people to both build maps and show traffic information. Scobelizer See new accidents before other systems report them, highway reroutes, and other info. http:// www.waze.com is a remarkable application that you should try, and it's free.” “Waze 2.0 Helps Keep Groups Together and Informed”
  • 3. WAZESocialDriving People want to connect on the road, or at least know they are not alone. 1.9 Million Drivers @dianneisnor
  • 4. Voice-guided Navigation + Real Time traffic from Drivers Nearby 28 average minutes of use 100% users with cars + smartphones @dianneisnor
  • 5. @dianneisnor
  • 6. @dianneisnor
  • 7. @dianneisnor
  • 8. @dianneisnor
  • 9. @dianneisnor
  • 10. @dianneisnor
  • 11. @dianneisnor
  • 12. @dianneisnor
  • 13. @dianneisnor
  • 14. @dianneisnor
  • 15. @dianneisnor
  • 16. The 1st 4199 Driving Groups @dianneisnor
  • 17. WAZECampaigns: Local Media Branded Groups + Traffic Reports NBC-2 now uses Waze reports in broadcast @dianneisnor
  • 18. WAZECampaigns: Retail + Event Branded POI plus Navigation 172 branches 30+ impressions per unique 6.4% click though on navigate to POI @dianneisnor
  • 19. WAZECampaigns: Driver Services Promotional Alerts Traffic light, parking, etc. Based on proximity to user and route @dianneisnor
  • 20. WAZECampaigns: Brands GeoGames Munch road goodies Collect points, prizes or clues @dianneisnor
  • 21. WAZECampaigns: Apps In-App Cross Promotion Pop-ups drive downloads within the waze application
  • 22. WAZECampaigns: Carriers Pre-Install w/ Mobile Partners
  • 23. Thank You, Happy Wazing diann@waze.com @dianneisnor