Video Marketing How to create an Effective Video
What is Video Marketing? The use of video to sell a product or service
Where can you add video? Website Email Webcasting Podcasting
5 Reasons why you should add a video on your website 1. Videos make material more believable 2. Video also grabs the viewers attention. 3. It adds a personal touch 4. Video is more precise than text. 5. It is an entertaining multimedia experience, and one that is likely to be shared via viral marketing.
Ways to use your video to build your business DIY and Tutorials, How To… Testimonials Tours (Explain what you do, where you are located, office tour) Online demonstrations and video series (can use it as training and customer support) Video Newsletters
3. Leaves the viewer wanting more and feeling the need to go to your website. 4. Has good potential to be “viral”
5. Appear professional
Video Production Do's: 1. Offer quality content 2. Make it personal and be yourself. 3. Use quality graphics, and background music (if any). 4. Use your own, or at least a live person's voice. 5. Use a clean and simple background. 5. Make a clear and concise call to action.
Video Production Don'ts: 1. Don't just pitch your product/service. 2. Don't use a robotic voice-over. 3. Avoid being "cheesy" with your graphics, music and pictures. 4. Don't use a distracting background.
WHAT IS VIDEO SEO? Bringing more people to your video
Components of Video SEO Title Description Tags