Video marketing, How to create an Effective Video
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Video marketing, How to create an Effective Video

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Learn about video marketing and how to create an effective video

Learn about video marketing and how to create an effective video

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  • 1. Video Marketing
    How to create an Effective Video
  • 2. What is Video Marketing?
    The use of video to sell a product or service
  • 3. Where can you add video?
    Website
    Email
    Webcasting
    Podcasting
     
  • 4. 5 Reasons why you should add a video on your website
    1. Videos make material more believable
    2. Video also grabs the viewers attention.
    3. It adds a personal touch
    4. Video is more precise than text.
    5. It is an entertaining multimedia experience, and one that is likely to be shared via viral marketing.
  • 5. Ways to use your video to build your business
    DIY and Tutorials, How To…
    Testimonials
    Tours (Explain what you do, where you are located, office tour)
    Online demonstrations and video series (can use it as training and customer support)
    Video Newsletters
  • 6.   10 Reasons Why Video Marketing Works
     
    1. INCREASES BRANDING AND CREDABILITY
     
    2. ACCESSABLE ON-DEMAND
    3. POWERFUL SALES TOOL
    4. RETAILERS' ”TO-DO-LIST”
    5. BLOGGING, VIDEO SHARING & SOCIAL NETWORKING
    6. AWARENESS
    7. ADVERTISING
    8. DEMOGRAPHICS
    9. BETTER EDUCATED LEADS
    10. RESULTS
     
  • 7. 5 Rules to video marketing success.
     
    1. Have a great concept and plan of your videos.
    2. Relay your message well.
    3. Make your videos short but simple.
     
    4. Give them a surprise and twist.
     
    5. Reach out and give what your target audience needs.
  • 8.  When creating a video keep in mind:
     
    Who is the audience for your video?
    What do you want them to learn?
    What do you want them to feel?
    What do they already know?
     
  • 9. Spark Your Video Creativity
     
    1. Educate
     
    2. Answer questions
     
    3. Do a product review
     
    4. Grow your list
    5. Talk about your case studies and results
     
    6. Tell a story
     
    7. Myths
     
    8.Take your viewers behind the scenes
     
    9. Ask questions and answer them
    10. Additional video opportunities
     
  • 10. Tools to shooting a good video
     
    Write a script
    Make sure you have the right supplies
     
    Be mindful of the background
     
    Make sure that you have good lighting
     
    Use a microphone that is close to the person speaking
     
    Take notice of the noise factor
     
    Set the camera in a flat surface
     
    Take multiple takes
     
     
     
  • 11. 5 Components of a good video
     
    1. Interesting and direct to the target audience
     
    2. Informative and/or entertaining
     
    3. Leaves the viewer wanting more and feeling the need to go to your website.
    4. Has good potential to be “viral”
     
    5. Appear professional
  • 12. Video Production Do's:
    1. Offer quality content
    2. Make it personal and be yourself.
    3. Use quality graphics, and background music (if any).
    4. Use your own, or at least a live person's voice.
    5. Use a clean and simple background.
    5. Make a clear and concise call to action.
  • 13. Video Production Don'ts:
    1. Don't just pitch your product/service.
    2. Don't use a robotic voice-over.
    3. Avoid being "cheesy" with your graphics, music and pictures.
    4. Don't use a distracting background.
  • 14. WHAT IS VIDEO SEO?
    Bringing more people to your video
  • 15. Components of Video SEO
    Title
    Description
    Tags  
  • 16. 6 Quick Tips to Optimize Your Videos
     
    1. Make your title count
    2. Provide excellent content
    3. Include your URL in your video
    4. Take advantage of video’s branding opportunities
    5. Always provide an HTML link
    6. Go beyond YouTube
     
  • 17. Placing video effectively
     
    Avoid having your video start automatically when visitors arrive to your website.
    Make sure it looks professional! .
    Keep promotional videos short and lots of camera angle changes
     
    Smile!
    Avoid putting too much video up on your site
    Allow them to see your personality
    Make sure your video actually has a point!
     
    Instruct people to view your video
  • 18. Services To Automate Video Submissions
    HeySpread
    Traffic Geyser
    Video Post Robot