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Future of digital_publishing_talk

by diannamorganti on Oct 22, 2011

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Talk on Digital Publishing given at TLA District 10 Fall Meeting.

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Talk on Digital Publishing given at TLA District 10 Fall Meeting.

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Thanks Shirley.\n\nYou know I love eBooks in libraries.\n\nThis presentation’s going to be a bit devil’s advocate though. I want to present both sides of the argument, and hopefully come back to my own.\n
“Libraries are screwed” Eli Neiburger\nPrint is outmoded. \n- Better, cheaper, easier has come along\n- Not obsolete\n- Vinyl Records: outmoded, but cool, cache, niched\n- candles: outmoded, but invaluable for mood\n- gaslamps: obsolete, but left behind infrastructures\n\nLibraries are intrinsically identified with the brand of print books. We are becoming outmoded along with them.\n- Which should we emulate?\n\nGaslamps - use our model, our infrastructure to deliver necessary services.\n- Services may not be books, may not even be ebooks (stay with me here)\n\nFacts that digital natives know about the digital world:\n- anything digital is infinitely copyable\n- ... is instant\n- ... is always available\n- ... should be free\n- of the top 100 grossing apps, 65% is free (going up)\n- $ comes from ads and from in-app purchases (angry birds eagle)\n- eBooks are reaching a price bubble -- more on that later\n\nWith all that free, available information and entertainment, what is the mission of the library?\n\nThis creates FEAR in libraries. Fear we can’t keep up. What do we do?\n\nWe turn to the people who have always helped us keep up with the world. Vendors. Publishers. They’ve always been our middlemen, so we’ve turned to them. We’ve put them in control.\n
Explain DRM\n\nElectronic books read on a personal computer or an e-book reader typically use DRM restrictions to limit copying, printing, and sharing of e-books. E-books are usually limited to a certain number of reading devices and some e-publishers prevent any copying or printing. Some commentators believe that DRM is something that makes E-book publishing complex.[38]\nThere are four main ebook formats at present. Mobipocket, Topaz, ePub and PDF. The Amazon Kindle uses Mobipocket and Topaz and it also supports native PDF format ebooks and native PDF files. Other ebook readers mostly use ePub format ebooks, but with differing DRM schemes.\nThere are four main ebook DRM schemes at present, one each from Adobe, Apple, Barnes & Noble and Amazon. \nWe just spoke about fear has led libraries to relinquish control of our collections to vendors. Vendors, though, are beholden to the publishers they purchase the books from.\nPublishers are afriad also.\nDRM comes from fear. Fear of the FACTS of the Digital World.\nLoss of control if information is free, instant, available, and copyable.\nWe’ve chosen to give that control back with how we spend our money.\nLots of Digital Native Librarians are fighting back to regain control.\n
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Initially struck me as overly optimistic. At heart I’m a realist.\n
Cover a few of the major players in the current landscape of Digital Publishing and libraries. There are different methods of library lending that answer different publisher and library questions. I’ll continue to play Devil’s Advocate though.\n\n1. First major player: OverDrive. 2003. \n- 1 eReader out there. >86 now, plus smartphones\n- One-Copy-One-User DRM model aka “Pretend it’s Print”\n- victims of our own marketing\n- licensed, not owned (discuss Kansas?)\n- still scary to some publishers -- MacMillan, Simon and Schuster\n\n2. Harper Collins\n- 26 checkouts\n- separate shopping site on OD\n- erodes economies of scale\n- at least they’re in the game, though!\n\n3. Freegal\n- DRM-free Sony music catalog\n- 3 checkouts per week\n- EASY!\n- Lib-in-Black: economies of scale, libraries giving away information, promoting a single music catalog?, worth the $?, reliable catalog, etc\n\n4. Freading\n- Cost per access/download\n- Same problems: economies of scale, limited access, more use = more money (opposite of library economics)\n\nPROBLEM: All these services are only available to those who can afford the infrastructure to use it -- aka PC\nSOLUTIONS:\n\n5. App-based Blio from Baker and Taylor (and Axis 360)\n- usable on library computers, apps on any device\n- not currently on eReaders, possible app for Nook (color?)\n\n6. 3M’s Cloud Reader\n- in-library touch-screen browsing stations\n- devices to lend\n\n
Walk-through how it works\n\nOverDrive doing all the work - Amazon merely honors it\n\nWhy did it take so long?\n- Amazon reportedly making own lending program\n- Use of Amazon login means Amazon gets reader information\n- email before due date - advertising?\n\nLibraries - giving away privacy and giving away advertising??\nUser choice for privacy, library kickbacks\n\nNot ideal BUT 60% of eReader owners own Kindles\n- chose despite of library inability\n- new user group who made their decision in spite of library\n- in first 3 weeks, already 25% of eBook checkouts are in Kindle format.\n
Even though some of these products are great and they solve problems, they’re still controlled by vendors and publishers.\n\nWe started this talk by saying that libraries fear they can’t compete. Some are trying, though. Let’s check a few ground-breakers out.\n
Douglas County, Colorado is currently a subscriber to both OverDrive and Freegal, but they’re almost ready to unveil their own homebrewed downloadable service\n\n“Digital Powerwall”\n- Adobe Content Server\n- Staff in charge of web design, dealing with publishers\n- Built open-source platform on top of their open-source catalog “Vufind”\n- Integrated services, integrated account\n- Community content creation\n
Steering committee of big wigs with titles like CEO, President, Dean, Director, etc. Business backing of Facebook and more.\n\nGoals: Code, Metadata, Content, Tools (scannabego)\n\nAll for use FREE by libraries\n\nTaking a serious look at Business model, legal issues, and sustainability\n\nWorking on forming relationships with Google books and Hathi Trust. Founder of Internet Archive on steering.\n
1. Vindication of Self-publishing. It’s no longer vanity publishing.\n\nJoe Konrath and Barry Eisler -- Royalty rates from standard hardcover: 15%, 25% for ebooks, 35-45% for ebook-only-publishers, and 70% for self-published on Amazon. ODrive is working with Amazon, and has those items. Previously struggled with the publishing world for many years. Was getting to only about $10k per book, and couldn't live off that. He'd always put the reject books on his website, so when the Kindle came out, he put those on Kindle for just $.99. Made $1200 in the first month.\n\nIn the self-publishing world, users rather than publishers decide what sells. Konrath sells 1200 ebooks a day. This April, he made $68,000 in one month.\n\n2. Locally unique and relevant collections.\n\nDouglas County: Libraries become places of content creation and access of unique content. \nLocal digitization - Local community archives - Sharing of information. eBook Clubs?\n\n3. Ownership of digital content, even with Big Vendors: 3M working with Kansas State Library to transfer OverDrive content to 3M platform.\n\n4. What did we miss? GVRL, online reference NF ebooks. Online sharing, browser-based, searchability, citability, and more. Integration into Virtual Reference?\n\n5. Eli Neiburger -- start and end\nPrice Bubble: eBooks become infinitely cheap on BN Amazon, etc. We should recognize that we will never compete in that commercial world. -- libraries need to find their new niche. \nDon’t BOTHER with eBooks - we shouldn’t try to compete with that. \nHe promotes libraries as community places of unique experiences. He believes that we should spend half as much on programming as we spend on our resources (and he’s the IT director!).\n\n- Uni Spaces\n\n6. What do I believe? \n\nThere’s a current need, a way for us to put ourselves in the minds of our users. Work on those unique experiences. Become places of content creation. But I believe that the public believes libraries are becoming outplaced by ebooks. Showing them that we’re in that game too can’t hurt. Knowing the limitations of our place in the ebook world is important, though.\n\n
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Future of digital_publishing_talk — Presentation Transcript

The Future of DigitalPublishing...for Libraries
Who is in control?... and are we even in the game?
DRMaka: the customer is always wrong
eBook User’s Bill of RightsSarah Houghton-Jan and Andy Woodworth
Every eBook user should have the following rights: • the right to use eBooks under guidelines that favor access over proprietary limitations • the right to access eBooks on any technological platform, including the hardware and software the user chooses • the right to annotate, quote passages, print, and share eBook content within the spirit of fair use and copyright • the right of the first-sale doctrine extended to digital content, allowing the eBook owner the right to retain, archive, share, and re-sell purchased eBookseBook User’s Bill of RightsSarah Houghton-Jan and Andy Woodworth
Ur doin it Wrongbut at least you’re in the game
OverDrive on KindlesFinally! Wait...
Risk leads to Innovation
Douglas CountyDIY Library eBook Lending
DPLA: dp.laTogether we’re better.
What (else) does the future hold?
SourcesUnshelveds new shirt Kindle Cost"Libraries are Screwed" Author turns to self- publishing"The Customer is alwayswrong" KS State Vs. ODriveeBook Users Bill of 3M new readerRightsSay no to Freegal
Blogs to watchAgnostic, maybeThe Digital Reader/Librarian in BlackOverDriveDiditestblogHellman
Image Creditshttp://www.flickr.com/photos/osucommons/5711360424/http://www.attemptingelegance.com/?p=1379http://cheezburger.com/sgtpeppers94/lolz/View/3340971264http://www.forcesofgeek.com/2011/06/geek-girl-bill-of-rights-and.htmlhttp://blogs-images.forbes.com/davidewalt/files/2011/09/0bQIeKv5u9foD_4920.jpg
Thanks!Get this presentation on My TxLA, under District 10Resources!

Future of digital_publishing_talk

by diannamorganti on Oct 22, 2011

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Future of digital_publishing_talk — Presentation Transcript