“ BUILDING BRAND YOU” By Diane Sager
Discussion Points <ul><li>What is personal branding? </li></ul><ul><li>How to build your brand </li></ul><ul><li>Eight law...
Corporate Brands
What is Personal Branding?
What is Personal Branding? <ul><li>Tom Peters ( The Brand Called You  1997) </li></ul><ul><li>“ Personal branding is the c...
Your Brand <ul><li>“  You are a brand. You are in charge of your brand. There is no single path to success, and there is n...
Let’s put it this way…
Your Brand <ul><li>In the world of working professionals… </li></ul>That’s YOU!
How to Build Your Personal Brand
Conduct a Personal Inventory <ul><li>Ask friends and/or associates what your personal brand is </li></ul><ul><li>Identify ...
Create a New Brand <ul><li>Identify short-, medium- and long-term goals </li></ul><ul><ul><li>Material, positional, person...
Eight Laws of Personal Branding
Eight Laws of Personal Branding Montoya, P. (2002).  The Personal Branding Phenomenon . Oxforshire: Peter Montoya.
Marketing Your Brand
Marketing Your Brand <ul><ul><li>Freelance </li></ul></ul><ul><ul><li>Extra projects at work </li></ul></ul><ul><ul><li>Te...
Branding  2.0 http://en.wikipedia.org/wiki/Web_2.0
Web 2.0 and Social Media <ul><li>Web 2.0  comprises user-generated content and business related “cloud computing” </li></u...
Branding 2.0 <ul><li>Marketing your brand   various channels of communication </li></ul><ul><li>Social media tools are: <...
Personal Branding With Social Media
Job Hunting… Social Media Tips <ul><li>Create a personal  Web site </li></ul><ul><ul><li>Purchase your domain name </li></...
Review Montoya, P. (2002).  The Personal Branding Phenomenon . Oxforshire: Peter Montoya.
Review <ul><li>Meaning of personal branding </li></ul><ul><li>How to build your brand </li></ul><ul><li>Eight laws of pers...
In Conclusion… <ul><li>You control your destiny </li></ul><ul><li>Work= success </li></ul><ul><li>Wear the  red  suit!  </...
Bibliography <ul><li>Montoya, P. (2002).  The Personal Branding Phenomenon . Oxforshire: Peter Montoya. </li></ul><ul><li>...
Appendix
Eight Laws of Personal Branding <ul><li>Specialization </li></ul><ul><ul><li>“ It is important to keep your brand simple.”...
Eight Laws of Personal Branding Montoya, P. (2002).  The Personal Branding Phenomenon . Oxforshire: Peter Montoya.
Identifying Key Qualities Montoya, P. (2002).  The Personal Branding Phenomenon . Oxforshire: Peter Montoya.
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  • Building Your Brand

    1. 1. “ BUILDING BRAND YOU” By Diane Sager
    2. 2. Discussion Points <ul><li>What is personal branding? </li></ul><ul><li>How to build your brand </li></ul><ul><li>Eight laws of personal branding </li></ul><ul><li>Marketing your brand </li></ul><ul><li>Branding 2.0 </li></ul>
    3. 3. Corporate Brands
    4. 4. What is Personal Branding?
    5. 5. What is Personal Branding? <ul><li>Tom Peters ( The Brand Called You 1997) </li></ul><ul><li>“ Personal branding is the concept of defining your work skills and/or personality in a way that facilitates self-promotion and self-marketing.” </li></ul><ul><li>“ The process by which we market ourselves to others.” </li></ul>http://mashable.com/2009/02/05/personal-branding-101/ http://www.cwanswers.com/8921/personal_branding
    6. 6. Your Brand <ul><li>“ You are a brand. You are in charge of your brand. There is no single path to success, and there is no right way to create the brand called YOU.” </li></ul><ul><li>- Tom Peters </li></ul>Peters, T. (n.d.). The Brand Called You | Fast Company . Retrieved February 19, 2009, from http://www.fastcompany.com/magazine/10/brandyou.html
    7. 7. Let’s put it this way…
    8. 8. Your Brand <ul><li>In the world of working professionals… </li></ul>That’s YOU!
    9. 9. How to Build Your Personal Brand
    10. 10. Conduct a Personal Inventory <ul><li>Ask friends and/or associates what your personal brand is </li></ul><ul><li>Identify key qualities or characteristics that make you distinctive </li></ul><ul><li>Compare “brand YOU” against “brand X” </li></ul><ul><ul><li>feature-benefit model </li></ul></ul>Montoya, P. (2002). The Personal Branding Phenomenon . Oxforshire: Peter Montoya. Peters, T. (n.d.). The Brand Called You | Fast Company . Retrieved February 19, 2009, from http://www.fastcompany.com/magazine/10/brandyou.html
    11. 11. Create a New Brand <ul><li>Identify short-, medium- and long-term goals </li></ul><ul><ul><li>Material, positional, personal </li></ul></ul><ul><li>Scan the competition </li></ul><ul><li>Sum up strengths and shortcomings </li></ul><ul><li>Write your personal branding statement </li></ul>Montoya, P. (2002). The Personal Branding Phenomenon . Oxforshire: Peter Montoya.
    12. 12. Eight Laws of Personal Branding
    13. 13. Eight Laws of Personal Branding Montoya, P. (2002). The Personal Branding Phenomenon . Oxforshire: Peter Montoya.
    14. 14. Marketing Your Brand
    15. 15. Marketing Your Brand <ul><ul><li>Freelance </li></ul></ul><ul><ul><li>Extra projects at work </li></ul></ul><ul><ul><li>Teach a class </li></ul></ul><ul><ul><li>Write a column or whitepaper </li></ul></ul><ul><ul><li>Speak at a panel or conference </li></ul></ul>Peters, T. (n.d.). The Brand Called You | Fast Company . Retrieved February 19, 2009, from http://www.fastcompany.com/magazine/10/brandyou.html
    16. 16. Branding 2.0 http://en.wikipedia.org/wiki/Web_2.0
    17. 17. Web 2.0 and Social Media <ul><li>Web 2.0 comprises user-generated content and business related “cloud computing” </li></ul><ul><li>Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. </li></ul>http://encyclopedia2.thefreedictionary.com/Web+2.0 http://socialcomputingmagazine.com/viewcolumn.cfm?colid=424
    18. 18. Branding 2.0 <ul><li>Marketing your brand  various channels of communication </li></ul><ul><li>Social media tools are: </li></ul><ul><ul><li>Online </li></ul></ul><ul><ul><li>Instant </li></ul></ul><ul><ul><li>Greater visibility </li></ul></ul><ul><ul><li>Exhibits digital media skills </li></ul></ul>
    19. 19. Personal Branding With Social Media
    20. 20. Job Hunting… Social Media Tips <ul><li>Create a personal Web site </li></ul><ul><ul><li>Purchase your domain name </li></ul></ul><ul><li>Network: </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><li>YouTube </li></ul>
    21. 21. Review Montoya, P. (2002). The Personal Branding Phenomenon . Oxforshire: Peter Montoya.
    22. 22. Review <ul><li>Meaning of personal branding </li></ul><ul><li>How to build your brand </li></ul><ul><li>Eight laws of personal branding </li></ul><ul><li>Marketing your brand </li></ul><ul><li>Branding 2.0 </li></ul>
    23. 23. In Conclusion… <ul><li>You control your destiny </li></ul><ul><li>Work= success </li></ul><ul><li>Wear the red suit! </li></ul>
    24. 24. Bibliography <ul><li>Montoya, P. (2002). The Personal Branding Phenomenon . Oxforshire: Peter Montoya. </li></ul><ul><li>  Peters, T. (n.d.). The Brand Called You | Fast Company . Retrieved February 19, 2009, from http://www.fastcompany.com/magazine/10/brandyou.html </li></ul><ul><li>Wallis, L. (2007). Promote Brand You. Nursing Standard , 22 ( 10 ), 2. Retrieved February 10, 2009, from none given </li></ul><ul><li>  http://mashable.com/2009/02/05/personal-branding-101/ </li></ul><ul><li>http://www. cwanswers .com/8921/personal_branding </li></ul><ul><li>http://en. wikipedia .org/wiki/Web_2.0 </li></ul><ul><li>http: //socialcomputingmagazine . com/viewcolumn . cfm ? colid=424 </li></ul><ul><li>http://encyclopedia2. thefreedictionary .com/Web+2.0 </li></ul>
    25. 25. Appendix
    26. 26. Eight Laws of Personal Branding <ul><li>Specialization </li></ul><ul><ul><li>“ It is important to keep your brand simple.” </li></ul></ul><ul><ul><li>You can specialize by: </li></ul></ul>Montoya, P. (2002). The Personal Branding Phenomenon . Oxforshire: Peter Montoya.
    27. 27. Eight Laws of Personal Branding Montoya, P. (2002). The Personal Branding Phenomenon . Oxforshire: Peter Montoya.
    28. 28. Identifying Key Qualities Montoya, P. (2002). The Personal Branding Phenomenon . Oxforshire: Peter Montoya.
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