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Building Your Brand

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  • Transcript

    • 1. “ BUILDING BRAND YOU” By Diane Sager
    • 2. Discussion Points
      • What is personal branding?
      • How to build your brand
      • Eight laws of personal branding
      • Marketing your brand
      • Branding 2.0
    • 3. Corporate Brands
    • 4. What is Personal Branding?
    • 5. What is Personal Branding?
      • Tom Peters ( The Brand Called You 1997)
      • “ Personal branding is the concept of defining your work skills and/or personality in a way that facilitates self-promotion and self-marketing.”
      • “ The process by which we market ourselves to others.”
      http://mashable.com/2009/02/05/personal-branding-101/ http://www.cwanswers.com/8921/personal_branding
    • 6. Your Brand
      • “ You are a brand. You are in charge of your brand. There is no single path to success, and there is no right way to create the brand called YOU.”
      • - Tom Peters
      Peters, T. (n.d.). The Brand Called You | Fast Company . Retrieved February 19, 2009, from http://www.fastcompany.com/magazine/10/brandyou.html
    • 7. Let’s put it this way…
    • 8. Your Brand
      • In the world of working professionals…
      That’s YOU!
    • 9. How to Build Your Personal Brand
    • 10. Conduct a Personal Inventory
      • Ask friends and/or associates what your personal brand is
      • Identify key qualities or characteristics that make you distinctive
      • Compare “brand YOU” against “brand X”
        • feature-benefit model
      Montoya, P. (2002). The Personal Branding Phenomenon . Oxforshire: Peter Montoya. Peters, T. (n.d.). The Brand Called You | Fast Company . Retrieved February 19, 2009, from http://www.fastcompany.com/magazine/10/brandyou.html
    • 11. Create a New Brand
      • Identify short-, medium- and long-term goals
        • Material, positional, personal
      • Scan the competition
      • Sum up strengths and shortcomings
      • Write your personal branding statement
      Montoya, P. (2002). The Personal Branding Phenomenon . Oxforshire: Peter Montoya.
    • 12. Eight Laws of Personal Branding
    • 13. Eight Laws of Personal Branding Montoya, P. (2002). The Personal Branding Phenomenon . Oxforshire: Peter Montoya.
    • 14. Marketing Your Brand
    • 15. Marketing Your Brand
        • Freelance
        • Extra projects at work
        • Teach a class
        • Write a column or whitepaper
        • Speak at a panel or conference
      Peters, T. (n.d.). The Brand Called You | Fast Company . Retrieved February 19, 2009, from http://www.fastcompany.com/magazine/10/brandyou.html
    • 16. Branding 2.0 http://en.wikipedia.org/wiki/Web_2.0
    • 17. Web 2.0 and Social Media
      • Web 2.0 comprises user-generated content and business related “cloud computing”
      • Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people.
      http://encyclopedia2.thefreedictionary.com/Web+2.0 http://socialcomputingmagazine.com/viewcolumn.cfm?colid=424
    • 18. Branding 2.0
      • Marketing your brand  various channels of communication
      • Social media tools are:
        • Online
        • Instant
        • Greater visibility
        • Exhibits digital media skills
    • 19. Personal Branding With Social Media
    • 20. Job Hunting… Social Media Tips
      • Create a personal Web site
        • Purchase your domain name
      • Network:
        • LinkedIn
        • Twitter
        • Facebook
      • YouTube
    • 21. Review Montoya, P. (2002). The Personal Branding Phenomenon . Oxforshire: Peter Montoya.
    • 22. Review
      • Meaning of personal branding
      • How to build your brand
      • Eight laws of personal branding
      • Marketing your brand
      • Branding 2.0
    • 23. In Conclusion…
      • You control your destiny
      • Work= success
      • Wear the red suit!
    • 24. Bibliography
      • Montoya, P. (2002). The Personal Branding Phenomenon . Oxforshire: Peter Montoya.
      •   Peters, T. (n.d.). The Brand Called You | Fast Company . Retrieved February 19, 2009, from http://www.fastcompany.com/magazine/10/brandyou.html
      • Wallis, L. (2007). Promote Brand You. Nursing Standard , 22 ( 10 ), 2. Retrieved February 10, 2009, from none given
      •   http://mashable.com/2009/02/05/personal-branding-101/
      • http://www. cwanswers .com/8921/personal_branding
      • http://en. wikipedia .org/wiki/Web_2.0
      • http: //socialcomputingmagazine . com/viewcolumn . cfm ? colid=424
      • http://encyclopedia2. thefreedictionary .com/Web+2.0
    • 25. Appendix
    • 26. Eight Laws of Personal Branding
      • Specialization
        • “ It is important to keep your brand simple.”
        • You can specialize by:
      Montoya, P. (2002). The Personal Branding Phenomenon . Oxforshire: Peter Montoya.
    • 27. Eight Laws of Personal Branding Montoya, P. (2002). The Personal Branding Phenomenon . Oxforshire: Peter Montoya.
    • 28. Identifying Key Qualities Montoya, P. (2002). The Personal Branding Phenomenon . Oxforshire: Peter Montoya.

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