Ask friends and/or associates what your personal brand is
Identify key qualities or characteristics that make you distinctive
Compare “brand YOU” against “brand X”
Montoya, P. (2002). The Personal Branding Phenomenon . Oxforshire: Peter Montoya. Peters, T. (n.d.). The Brand Called You | Fast Company . Retrieved February 19, 2009, from http://www.fastcompany.com/magazine/10/brandyou.html
Web 2.0 comprises user-generated content and business related “cloud computing”
Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people.