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Conducting User Research for your Startup- part 1
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Conducting User Research for your Startup- part 1

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Transcript

  • 1. ConductingUser Research for Startups Part 1 @dianeloviglio August 2012
  • 2. Architecture & Anthropology Startup Founder UX Researcher Startup Advisor
  • 3. Gaining empathy for ...
  • 4. Agenda What is User Research? Why do User Research? How do I recruit the right people?
  • 5. What is User Research? Understanding past and current behaviors in order to use them as a proxy for future behaviors.
  • 6. Why do User Research? gain empathyEthnography Usability their motivations their values their needs their behaviors
  • 7. What problem is your startup solving?
  • 8. What do you want to know about your current or potential users?
  • 9. How do I recruit the right people? Write a Screener Promote your Screener
  • 10. Write a Screener Give a description, without giving away too much info. Include incentive. Start with easy questions. Always add “Other”.
  • 11. Don’t make any questions required.
  • 12. Don’t use branching logic.Ask at least one open-endedquestion.Keep it to 10 questions.
  • 13. Only collect this info if it’s relevant
  • 14. Include exact times and locations.
  • 15. Ask for first name, email and cell aslast questions.
  • 16. Write a screener
  • 17. Promote Your Screener Use your current customer list.
  • 18. Promote Your Screener Find places where people hang out in real life.
  • 19. Promote Your Screener Find places where people hang out online.
  • 20. Promote Your Screener Use @ and # to talk to your competitors’ customers.
  • 21. Promote Your Screener Find conversations people are already having around your topic.
  • 22. Promote Your Screener Target people and spread it through your personal networks.
  • 23. Pick 3 places to promote your screener
  • 24. Agenda for next time How to understand those people? Write an interview script Conduct an interview Take notes and collect artifacts
  • 25. ConductingUser Research for Startups Part 1 @dianeloviglio August 2012