LinkedIn                                    and Facebook                                     and Twitter!                 ...
Which groups are you in? 1. I don’t use online social networks 2. I have a profile, but don’t really use 3. I use one or m...
Or, maybe you are in this group . . .
Confused?
Too Many SocialNetworking Sites?
Give it time. . .
It gets worse!
Why Bother?•   Build Contacts•   Build Relationships (business and social)•   Build your business•   Build sales•   Find a...
Marketing has changedOld: Interruptive,   New: Integrated,one-way              Social, Referral-                     based
Social Networking is like a          Cocktail PartyMinus the time and space constraints (and usually no drinks!)
5 Biggies inSocial Media/Networking   Facebook—Social Networking   LinkedIn—Professional Networking   Twitter—micro-bloggi...
Big Numbers• YouTube: 2 Billion videos watched per day!• Facebook:   800 Million+ active users• Twitter: 200 Million+ Regi...
Feeling likeRip Van Winkle?WordpressLinkedIn    YouTube  2003 2004 2005 2006      Facebook    Twitter
Start Small, Take Baby Steps
A Do-it-yourself/social tool
Have you                  d yourself                lately?• 8,110 results for “Diane Windingland”   – The quotes around t...
Google images, video and more!
Monitor the web
Blog: Your Content Hub        Post Blog        Content
+ others
Why Blog?• Create Content for:  • Social Media  • Books  • Articles  • Newsletter  • Presentations, etc!• Establish and pr...
Blog Action Plan1. Read blogs (find some: Technorati.com)2. Start a notebook/file of topics3. Get a free blog: Wordpress.c...
Why Use Facebook?• More “social” than Twitter or LinkedIn• Facebook is HUGE   • If Facebook were a country, it      would ...
Personal   Facebook   Business profile    Group     fan pagefriends    members    fans
My Facebook Profile picture 1st Year     Don’t be a ghost!
Need Help?(or do a Google Search)
Create a Fan Page
promote events
Facebook Action Plan1. Sign up and complete your profile: Add  picture, website, bio (facebook.com).2. Add Friends: Find f...
Why use Twitter?• Spread news about your company/products• Engage in conversations• Gather feedback from your customers• G...
The Social Network Multiplication
Viral MarketingOneGood                        10,000+Tweet   +   Followers                        =   Impressions
Browse Interests or Find Friends
Learn the Lingo!Following—to receive messages, you follow peopleTweet—an individual, public message (140 characters)Retwee...
Example of Hashtag (#) search
Shortening long url’s: bit.ly
Twitter Action Plan1. Sign up and complete your profile: Add  picture, website, bio (twitter.com)2. Discover: Find people ...
Why use LinkedIn?• People search—who do I know who used to work. . .• Create an online professional presence• Extend your ...
LinkedIn:Better than an online Rolodex  Old enough to  remember  those?
Get Connected!
More Social Networking Multiplication
Fill out your profile completely!                     Aim for 100%                     completeness!
Add Custom Text to Links    Before    After
Add Connections
Lots of Ways to Add People!
Find potentialcompaniesmeeting yourcriteria.Click on aCompany’s nameand begin thetreasure hunt!
LinkedIn Answers—Ask and Answer      Generate awareness:      Post to Answers when questions      are asked about a proble...
ASK for Recommendations!
LinkedIn Action Plan1. Sign up and complete your profile: Add  picture, website, bio, resume (LinkedIn.com)2. Get Connecte...
Why Use YouTube?Build relationships:  • Inform—about your business,    events • Educate—how to’s, demos • Entertain—connec...
Put videos in other social media, in your website and in your blog  “Dorky” Official book launch on my blog   Yes,that is ...
YouTube Action Plan1. Watch videos at youtube.com2. Sign up (you don’t have to post videos)3. Get Equipment (camcorder, we...
Putting it all together
Incorporate Social Media     in Your website
Save Time—use a social media dashboard
Schedule your posts!
Other Free Content Creation and Promotional Tools—a sampling
Blog: Your Content Hub        Post Blog        Content
Connect with me!   Diane WindinglandDiane@smalltalkbigresults.com
Social Networking for Emerging Speakers: Facebook, Twitter, Linkedin, Youtube, Wordpress and more!
Social Networking for Emerging Speakers: Facebook, Twitter, Linkedin, Youtube, Wordpress and more!
Social Networking for Emerging Speakers: Facebook, Twitter, Linkedin, Youtube, Wordpress and more!
Social Networking for Emerging Speakers: Facebook, Twitter, Linkedin, Youtube, Wordpress and more!
Social Networking for Emerging Speakers: Facebook, Twitter, Linkedin, Youtube, Wordpress and more!
Social Networking for Emerging Speakers: Facebook, Twitter, Linkedin, Youtube, Wordpress and more!
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Social Networking for Emerging Speakers: Facebook, Twitter, Linkedin, Youtube, Wordpress and more!

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An introduction to Social media and social networking for emerging professional speakers--including action plans for Facebook, Twitter, LinkedIn, Wordpress and YouTube

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Social Networking for Emerging Speakers: Facebook, Twitter, Linkedin, Youtube, Wordpress and more!

  1. 1. LinkedIn and Facebook and Twitter! Oh, my! No-Cost Social NetworkingStrategies for Emerging Speakers Diane Windingland, Small Talk Big Results!
  2. 2. Which groups are you in? 1. I don’t use online social networks 2. I have a profile, but don’t really use 3. I use one or more regularly: a. Facebook b. Linked In c. Twitter 4. I have a blog 5. I have my own youTube channel
  3. 3. Or, maybe you are in this group . . .
  4. 4. Confused?
  5. 5. Too Many SocialNetworking Sites?
  6. 6. Give it time. . .
  7. 7. It gets worse!
  8. 8. Why Bother?• Build Contacts• Build Relationships (business and social)• Build your business• Build sales• Find a job• Find advice• It’s Free!
  9. 9. Marketing has changedOld: Interruptive, New: Integrated,one-way Social, Referral- based
  10. 10. Social Networking is like a Cocktail PartyMinus the time and space constraints (and usually no drinks!)
  11. 11. 5 Biggies inSocial Media/Networking Facebook—Social Networking LinkedIn—Professional Networking Twitter—micro-blogging (140 characters) YouTube—video sharing site Wordpress—blogging (web log/journal)
  12. 12. Big Numbers• YouTube: 2 Billion videos watched per day!• Facebook: 800 Million+ active users• Twitter: 200 Million+ Registered users• LinkedIn: 100 million+ members• Wordpress.com: 24 million+ blogs
  13. 13. Feeling likeRip Van Winkle?WordpressLinkedIn YouTube 2003 2004 2005 2006 Facebook Twitter
  14. 14. Start Small, Take Baby Steps
  15. 15. A Do-it-yourself/social tool
  16. 16. Have you d yourself lately?• 8,110 results for “Diane Windingland” – The quotes around the words tell Google I want to search for the words in that exact order
  17. 17. Google images, video and more!
  18. 18. Monitor the web
  19. 19. Blog: Your Content Hub Post Blog Content
  20. 20. + others
  21. 21. Why Blog?• Create Content for: • Social Media • Books • Articles • Newsletter • Presentations, etc!• Establish and promote yourself as an expert
  22. 22. Blog Action Plan1. Read blogs (find some: Technorati.com)2. Start a notebook/file of topics3. Get a free blog: Wordpress.com (or other)4. Post content regularly: 200-1000 word posts5. Expand your reach: Put blog in your website, and post in other social media
  23. 23. Why Use Facebook?• More “social” than Twitter or LinkedIn• Facebook is HUGE • If Facebook were a country, it would be 3rd largest!• Interact with customers• Attract new customers• Join groups related to your business• Keep in touch with friends & family!
  24. 24. Personal Facebook Business profile Group fan pagefriends members fans
  25. 25. My Facebook Profile picture 1st Year Don’t be a ghost!
  26. 26. Need Help?(or do a Google Search)
  27. 27. Create a Fan Page
  28. 28. promote events
  29. 29. Facebook Action Plan1. Sign up and complete your profile: Add picture, website, bio (facebook.com).2. Add Friends: Find friends. Observe posts.3. Engage: Post, comment, like, etc.4. Create Fan Pages: promote events and products, offer discounts, provide useful and interesting posts.5. Expand your reach: link Facebook to your website and blog
  30. 30. Why use Twitter?• Spread news about your company/products• Engage in conversations• Gather feedback from your customers• Gather market intelligence• Increase your blog’s audience Twitter 101 for business http://business.twitter.com/twitter101/
  31. 31. The Social Network Multiplication
  32. 32. Viral MarketingOneGood 10,000+Tweet + Followers = Impressions
  33. 33. Browse Interests or Find Friends
  34. 34. Learn the Lingo!Following—to receive messages, you follow peopleTweet—an individual, public message (140 characters)Retweet—when you share a tweet from someoneelse with your followersMention – a ―shout out‖ use @: Great job @MarySmith!Message (formerly Direct Message)—a privatemessage to a follower. Use D or DM: DM @MarySmith Did you get the book?
  35. 35. Example of Hashtag (#) search
  36. 36. Shortening long url’s: bit.ly
  37. 37. Twitter Action Plan1. Sign up and complete your profile: Add picture, website, bio (twitter.com)2. Discover: Find people to follow. Observe.3. Engage: Retweet and Reply4. Create Content: promote events and products, offer discounts, provide useful and interesting tweets5. Expand your reach: link Twitter to your website and blog
  38. 38. Why use LinkedIn?• People search—who do I know who used to work. . .• Create an online professional presence• Extend your network (get jobs/customers/vendors)• Get and give recommendations• Share your Expertise without self-promotion• Keep in touch (people change jobs & emails)
  39. 39. LinkedIn:Better than an online Rolodex Old enough to remember those?
  40. 40. Get Connected!
  41. 41. More Social Networking Multiplication
  42. 42. Fill out your profile completely! Aim for 100% completeness!
  43. 43. Add Custom Text to Links Before After
  44. 44. Add Connections
  45. 45. Lots of Ways to Add People!
  46. 46. Find potentialcompaniesmeeting yourcriteria.Click on aCompany’s nameand begin thetreasure hunt!
  47. 47. LinkedIn Answers—Ask and Answer Generate awareness: Post to Answers when questions are asked about a problem your company is solving
  48. 48. ASK for Recommendations!
  49. 49. LinkedIn Action Plan1. Sign up and complete your profile: Add picture, website, bio, resume (LinkedIn.com)2. Get Connected: Start with people you know, then search the companies section. Check out profiles before you meet people.3. Engage: Update your status regularly and participate in LinkedIn Answers4. Recommend and get recommended5. Expand your reach: link Twitter to LinkedIn. Check out other applications
  50. 50. Why Use YouTube?Build relationships: • Inform—about your business, events • Educate—how to’s, demos • Entertain—connect with your target audience
  51. 51. Put videos in other social media, in your website and in your blog “Dorky” Official book launch on my blog Yes,that is a frisbee
  52. 52. YouTube Action Plan1. Watch videos at youtube.com2. Sign up (you don’t have to post videos)3. Get Equipment (camcorder, web cam)4. Create Content: Shorter (<2 minutes) is better5. Expand your reach: Put video in your website, blog and in other social media
  53. 53. Putting it all together
  54. 54. Incorporate Social Media in Your website
  55. 55. Save Time—use a social media dashboard
  56. 56. Schedule your posts!
  57. 57. Other Free Content Creation and Promotional Tools—a sampling
  58. 58. Blog: Your Content Hub Post Blog Content
  59. 59. Connect with me! Diane WindinglandDiane@smalltalkbigresults.com

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