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Social Networking for Emerging Speakers: Facebook, Twitter, Linkedin, Youtube, Wordpress and more!
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Social Networking for Emerging Speakers: Facebook, Twitter, Linkedin, Youtube, Wordpress and more!

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An introduction to Social media and social networking for emerging professional speakers--including action plans for Facebook, Twitter, LinkedIn, Wordpress and YouTube

An introduction to Social media and social networking for emerging professional speakers--including action plans for Facebook, Twitter, LinkedIn, Wordpress and YouTube

Published in: Business, Technology

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  • 1. LinkedIn and Facebook and Twitter! Oh, my! No-Cost Social NetworkingStrategies for Emerging Speakers Diane Windingland, Small Talk Big Results!
  • 2. Which groups are you in? 1. I don’t use online social networks 2. I have a profile, but don’t really use 3. I use one or more regularly: a. Facebook b. Linked In c. Twitter 4. I have a blog 5. I have my own youTube channel
  • 3. Or, maybe you are in this group . . .
  • 4. Confused?
  • 5. Too Many SocialNetworking Sites?
  • 6. Give it time. . .
  • 7. It gets worse!
  • 8. Why Bother?• Build Contacts• Build Relationships (business and social)• Build your business• Build sales• Find a job• Find advice• It’s Free!
  • 9. Marketing has changedOld: Interruptive, New: Integrated,one-way Social, Referral- based
  • 10. Social Networking is like a Cocktail PartyMinus the time and space constraints (and usually no drinks!)
  • 11. 5 Biggies inSocial Media/Networking Facebook—Social Networking LinkedIn—Professional Networking Twitter—micro-blogging (140 characters) YouTube—video sharing site Wordpress—blogging (web log/journal)
  • 12. Big Numbers• YouTube: 2 Billion videos watched per day!• Facebook: 800 Million+ active users• Twitter: 200 Million+ Registered users• LinkedIn: 100 million+ members• Wordpress.com: 24 million+ blogs
  • 13. Feeling likeRip Van Winkle?WordpressLinkedIn YouTube 2003 2004 2005 2006 Facebook Twitter
  • 14. Start Small, Take Baby Steps
  • 15. A Do-it-yourself/social tool
  • 16. Have you d yourself lately?• 8,110 results for “Diane Windingland” – The quotes around the words tell Google I want to search for the words in that exact order
  • 17. Google images, video and more!
  • 18. Monitor the web
  • 19. Blog: Your Content Hub Post Blog Content
  • 20. + others
  • 21. Why Blog?• Create Content for: • Social Media • Books • Articles • Newsletter • Presentations, etc!• Establish and promote yourself as an expert
  • 22. Blog Action Plan1. Read blogs (find some: Technorati.com)2. Start a notebook/file of topics3. Get a free blog: Wordpress.com (or other)4. Post content regularly: 200-1000 word posts5. Expand your reach: Put blog in your website, and post in other social media
  • 23. Why Use Facebook?• More “social” than Twitter or LinkedIn• Facebook is HUGE • If Facebook were a country, it would be 3rd largest!• Interact with customers• Attract new customers• Join groups related to your business• Keep in touch with friends & family!
  • 24. Personal Facebook Business profile Group fan pagefriends members fans
  • 25. My Facebook Profile picture 1st Year Don’t be a ghost!
  • 26. Need Help?(or do a Google Search)
  • 27. Create a Fan Page
  • 28. promote events
  • 29. Facebook Action Plan1. Sign up and complete your profile: Add picture, website, bio (facebook.com).2. Add Friends: Find friends. Observe posts.3. Engage: Post, comment, like, etc.4. Create Fan Pages: promote events and products, offer discounts, provide useful and interesting posts.5. Expand your reach: link Facebook to your website and blog
  • 30. Why use Twitter?• Spread news about your company/products• Engage in conversations• Gather feedback from your customers• Gather market intelligence• Increase your blog’s audience Twitter 101 for business http://business.twitter.com/twitter101/
  • 31. The Social Network Multiplication
  • 32. Viral MarketingOneGood 10,000+Tweet + Followers = Impressions
  • 33. Browse Interests or Find Friends
  • 34. Learn the Lingo!Following—to receive messages, you follow peopleTweet—an individual, public message (140 characters)Retweet—when you share a tweet from someoneelse with your followersMention – a ―shout out‖ use @: Great job @MarySmith!Message (formerly Direct Message)—a privatemessage to a follower. Use D or DM: DM @MarySmith Did you get the book?
  • 35. Example of Hashtag (#) search
  • 36. Shortening long url’s: bit.ly
  • 37. Twitter Action Plan1. Sign up and complete your profile: Add picture, website, bio (twitter.com)2. Discover: Find people to follow. Observe.3. Engage: Retweet and Reply4. Create Content: promote events and products, offer discounts, provide useful and interesting tweets5. Expand your reach: link Twitter to your website and blog
  • 38. Why use LinkedIn?• People search—who do I know who used to work. . .• Create an online professional presence• Extend your network (get jobs/customers/vendors)• Get and give recommendations• Share your Expertise without self-promotion• Keep in touch (people change jobs & emails)
  • 39. LinkedIn:Better than an online Rolodex Old enough to remember those?
  • 40. Get Connected!
  • 41. More Social Networking Multiplication
  • 42. Fill out your profile completely! Aim for 100% completeness!
  • 43. Add Custom Text to Links Before After
  • 44. Add Connections
  • 45. Lots of Ways to Add People!
  • 46. Find potentialcompaniesmeeting yourcriteria.Click on aCompany’s nameand begin thetreasure hunt!
  • 47. LinkedIn Answers—Ask and Answer Generate awareness: Post to Answers when questions are asked about a problem your company is solving
  • 48. ASK for Recommendations!
  • 49. LinkedIn Action Plan1. Sign up and complete your profile: Add picture, website, bio, resume (LinkedIn.com)2. Get Connected: Start with people you know, then search the companies section. Check out profiles before you meet people.3. Engage: Update your status regularly and participate in LinkedIn Answers4. Recommend and get recommended5. Expand your reach: link Twitter to LinkedIn. Check out other applications
  • 50. Why Use YouTube?Build relationships: • Inform—about your business, events • Educate—how to’s, demos • Entertain—connect with your target audience
  • 51. Put videos in other social media, in your website and in your blog “Dorky” Official book launch on my blog Yes,that is a frisbee
  • 52. YouTube Action Plan1. Watch videos at youtube.com2. Sign up (you don’t have to post videos)3. Get Equipment (camcorder, web cam)4. Create Content: Shorter (<2 minutes) is better5. Expand your reach: Put video in your website, blog and in other social media
  • 53. Putting it all together
  • 54. Incorporate Social Media in Your website
  • 55. Save Time—use a social media dashboard
  • 56. Schedule your posts!
  • 57. Other Free Content Creation and Promotional Tools—a sampling
  • 58. Blog: Your Content Hub Post Blog Content
  • 59. Connect with me! Diane WindinglandDiane@smalltalkbigresults.com