Social networking 101: Facebook, Twitter, LinkedIn and more!

1,834 views

Published on

This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,834
On SlideShare
0
From Embeds
0
Number of Embeds
23
Actions
Shares
0
Downloads
43
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social networking 101: Facebook, Twitter, LinkedIn and more!

  1. 1. LinkedIn <br />and Facebook and Twitter!<br />Oh, my!<br />Social Networking 101<br />Diane Windingland, Small Talk Big Results!<br />
  2. 2. Which groups are you in?<br />I don’t use online social networks<br />I have a profile, but don’t really use <br />I use one or more regularly:<br />Facebook<br />Linked In<br />Twitter<br />I have a blog <br />I have my own youTube channel<br />
  3. 3. Or, maybe you are in this group . . .<br />
  4. 4. Confused?<br />
  5. 5. Too Many Social Networking Sites?<br />
  6. 6. Give it time. . .<br />
  7. 7. It gets worse!<br />
  8. 8. Why Bother?<br />Build Contacts<br />Build Relationships (business and social)<br />Build your business<br />Build sales<br />Find a job<br />Find advice<br />It’s Free!<br />
  9. 9. Marketing has changed<br />Old: Interruptive, one-way<br />New: Integrated, Social, Referral-based<br />
  10. 10. Social Networking is like a Cocktail Party<br />Minus the time and space constraints (and usually no drinks!)<br />
  11. 11.
  12. 12. 5 Biggies in Social Media/Networking<br />Facebook—Social Networking<br />LinkedIn—Professional Networking<br />Twitter—micro-blogging (140 characters)<br />YouTube—video sharing site<br />Wordpress—blogging (web log/journal)<br />
  13. 13. Big Numbers<br />YouTube: 2 Billion videos watched per day!<br />Facebook: 500 Million+ active users<br />Twitter: 175 Million Registered users<br />LinkedIn: 85 million+ members <br />Wordpress.com: 15 million blogs<br />
  14. 14. Feeling likeRip Van Winkle?<br />Wordpress<br />LinkedIn<br />YouTube<br />Facebook<br />Twitter<br />
  15. 15. Start Small, Take Baby Steps<br />
  16. 16. A Do-it-yourself/social tool<br />
  17. 17. Have you d yourself lately?<br />2,450 results for “Diane Windingland”<br />The quotes around the words tell Google I want to search for the words in that exact order<br />
  18. 18. Google images, video and more!<br />
  19. 19. Monitor the web<br />
  20. 20.
  21. 21. Why Use Facebook?<br /><ul><li>More “social” than Twitter or LinkedIn
  22. 22. Facebook is HUGE
  23. 23. If Facebook were a country, it would be 3rd largest!
  24. 24. Interact with customers
  25. 25. Attract new customers
  26. 26. Join groups related to your business
  27. 27. Keep in touch with friends & family!</li></li></ul><li>Personal profile<br />Facebook Group<br />Business fan page<br />members<br />fans<br />friends<br />
  28. 28. My Facebook Profile picture 1st Year<br />Don’t be a ghost!<br />
  29. 29. Need Help? (or do a Google Search)<br />
  30. 30. Newsfeed: read, comment, share<br />
  31. 31. Your Wall: It’s all about YOU<br />
  32. 32. Privacy Settings—Don’t accept default!<br />http://fbknol.com/best-privacy-settings-for-your-facebook-profile/<br />
  33. 33. Default “recommended” privacy settings<br />Do you really want everyone to see all this?<br />I Suggest “friends only”<br />
  34. 34. Group vs. Fan page<br />
  35. 35. Create a Group<br />
  36. 36. Name, add members, select Privacy<br />Members by approval, content members only<br />Members by invitation, content members only<br />
  37. 37. District 6 Toastmasters group<br />
  38. 38. Create a Fan Page<br />
  39. 39. promote events<br />
  40. 40. Facebook Action Plan<br /> Sign up and complete your profile: Add picture, website, bio (facebook.com). Change privacy settings!<br /> Add Friends: Find friends. Observe posts.<br /> Engage: Post, comment, like, etc.<br /> Create Group or Fan Pages: promote events and products, offer discounts, provide useful and interesting posts.<br /> Expand your reach: link Facebook to your website and blog<br />
  41. 41.
  42. 42. Why use Twitter?<br /><ul><li>Spread news about your company/products
  43. 43. Engage in conversations
  44. 44. Gather feedback from your customers
  45. 45. Gather market intelligence
  46. 46. Increase your blog’s audience</li></ul>Twitter 101 for business<br />http://business.twitter.com/twitter101/<br />
  47. 47.
  48. 48. @twelpforce<br />People ask questions<br />Employees (any!)<br />Reply<br />Tag #twelpforce—makes the reply easy to search<br />2,600+ Twelpforce team members <br />28,000+ questions <br />Average time to answer 12 minutes or less. (5/2010)<br />
  49. 49. Learn the Lingo!<br />Following—to receive messages, you follow people<br />Tweet—an individual, public message (140 characters)<br />Twittering—what you are doing when post a tweet<br />Retweet or RT —when you share a tweet from someone else with your followers<br />Message (formerly Direct Message)—aprivate message to a follower. <br />
  50. 50. Learn the Lingo!<br />mention—a tweet that has @username in the body of the tweet. A public “mention”<br />@reply— a message that begins with @username. People who follow both sender and receiver will see the message.<br />Hashtags (#)—Using a # symbol before a term or topic allows for that term or topic to be more easily searched. #Toastmasters<br />
  51. 51. The Social Network Multiplication <br />
  52. 52. Viral Marketing<br />One Good Tweet<br />+<br />=<br />10,000+ Impressions<br />Followers<br />
  53. 53.
  54. 54. Shortening long url’s: bit.ly<br />
  55. 55. Sending a Private Message<br />
  56. 56. Retweeting<br />
  57. 57. @reply— start with @usernamefollowers of sender and receiver see<br />
  58. 58. @Mentions--@username in body<br />
  59. 59. Example of Hashtag (#) search<br />
  60. 60. Find people to Follow by Name<br />
  61. 61. Browse Interests or Find Friends<br />
  62. 62. Search other Services for Friends<br />
  63. 63. Twitter Action Plan<br /> Sign up and complete your profile: Add picture, website, bio (twitter.com)<br /> Discover: Find people to follow. Observe.<br /> Engage: Retweet and Reply <br /> Create Content: promote events and products, offer discounts, provide useful and interesting tweets<br /> Expand your reach: link Twitter to your website and blog<br />
  64. 64.
  65. 65. Why use LinkedIn?<br /><ul><li>People search—who do I know who used to work. . .
  66. 66. Create an online professional presence
  67. 67. Extend your network (get jobs/customers/vendors)
  68. 68. Get and give recommendations
  69. 69. Share your Expertise without self-promotion
  70. 70. Keep in touch (people change jobs & emails)</li></li></ul><li>LinkedIn: Better than an online Rolodex<br />Old enough to remember those?<br />
  71. 71. Get Connected!<br />
  72. 72. More Social Networking Multiplication<br />
  73. 73. Learn and add Applications<br />User guides + training<br />Add applications, connect with other social media<br />
  74. 74. Fill out your profile completely!<br />Aim for 100% completeness!<br />
  75. 75. Add Custom Text to Links<br />Before<br />After<br />
  76. 76. Add Connections<br />
  77. 77. Lots of Ways to Add People!<br />
  78. 78. Locate Potential Employers<br />Select Companies, click the magnifying glass <br />in the search box to be directed to “Company Search Results” page<br />
  79. 79. Find potential companies meeting your criteria. Click on a Company’s name and begin the treasure hunt! <br />
  80. 80. LinkedIn Answers—Ask and Answer<br />Generate awareness:<br />Post to Answers when questions are asked about a problem your company is solving<br />
  81. 81. LinkedIn Action Plan<br /> Sign up and complete your profile: Add picture, website, bio, resume (LinkedIn.com)<br />Get Connected: Start with people you know, then search the companies section. Check out profiles before you meet people.<br /> Engage: Update your status regularly and participate in LinkedIn Answers<br />Recommend and get recommended<br /> Expand your reach: link Twitter to LinkedIn. Check out other applications<br />
  82. 82.
  83. 83. Why Use YouTube?<br />Build relationships: <br /><ul><li>Inform—about your business, events
  84. 84. Educate—how to’s, demos
  85. 85. Entertain—connect with your target audience</li></li></ul><li>Put videos in other social media, in your website and in your blog<br />“Dorky” Officialbook launchon my blog<br />Yes, <br />that is a frisbee<br />
  86. 86.
  87. 87. YouTube Action Plan<br /> Watch videos at youtube.com<br /> Sign up (you don’t have to post videos)<br /> Get Equipment (e.g. Flip camcorder, web cam)<br /> Create Content: Shorter (<2 minutes) is better<br /> Expand your reach: Put video in your website, blog and in other social media<br />
  88. 88. + others<br />
  89. 89. Why Blog?<br /><ul><li>Build relationships:
  90. 90. Share your knowledge and passion
  91. 91. Low-cost (free) website
  92. 92. Promote yourself personally or professionally</li></li></ul><li>Blog: Hub of Social Networking<br />Post Blog Content <br />
  93. 93. Blog Action Plan<br /> Read blogs (find some: Technorati.com)<br /> Start a notebook/file of topics<br /> Get a free blog: Wordpress.com (or other)<br /> Post content regularly: 200-1000 word posts<br /> Expand your reach: Put blog in your website, and post in other social media<br />
  94. 94. Putting it all together<br />
  95. 95. Incorporate Social Media in Your website<br />
  96. 96.
  97. 97.
  98. 98. Testing, Testing. . .<br />°    Front-Page Test.If your actions were reported on the front page of the newspaper, what would other people think?<br />Real-World Test.Would it be OK if you did this in the "real world" (vs online)? Would you do or say the same thing face-to-face?<br />
  99. 99.
  100. 100. Vivica<br />
  101. 101. Theconnection<br />Me<br />Vivica’s Grandma, a church friend<br />Vivica’s Mom<br />
  102. 102. Thepost<br />
  103. 103. Theconnection<br />Me<br />Vivica’s Grandma, a church friend<br />Vivica’s Mom<br />Cathy, Karate friend<br />
  104. 104. Happy ending<br />The<br />11/17/10<br />
  105. 105. What difference could social networking make in your life?<br />
  106. 106. Connect with me!<br />Diane Windingland<br />Diane@smalltalkbigresults.com<br />Smalltalkbigresults.com<br />

×