Scheherazades Secret:Strategic StorytellingDiane WindinglandSmall Talk, Big Results
The Brain Connection
People Remember Stories
Pop Quiz
3.14159
Why Stories Stick . . .           Tap into           emotions           Concrete
Stories Tap into Emotions
Stories Are Concrete
It’s not aboutthe statistics,  It’s about  the story!
Statistics vs. Story
U.S.A. Typical Weekly Food•   Revis family•   North Carolina, U.S.A.•   $341.98/week•   Spaghetti, potatoes, sesame chicke...
Chad Typical Weekly Food•   Aboubakar family•   Breidjing Camp, Chad•   $1.23/week•   Soup with fresh sheep meat          ...
Or . . .
A pictureis worth ____ _____.
A storyis worth 1000 pictures!
Maximize Memory!If people remember yourstory they will rememberyour message!
Stories Connect
2 Main Ways to Connect •Similarity  –“I’m like you” •Vulnerability  –“I’m authentic”
When you connectyou can convince.
Inspire with . . .Strategic Storytelling
The Hero’s Journey
Transformed State                (What Could Be)Current State(What is)
YOU
“People don’t justbuy our shoes,they tell our story”- Blake Mycoskie, TOMS Shoes
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
Scheherazade's Secret: Strategic Storytelling
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Scheherazade's Secret: Strategic Storytelling

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Would you like your message to be remembered and repeated? Would you like to build trust and gain buy-in from all your audiences, from clients to team members to stakeholders? Would you like to feel confident that your presentations engage your listeners?
You can do all that and more with strategic storytelling. Strategic storytelling is nothing new. Scheherazade, the ancient storyteller of 1001 Arabian Nights, beguiled a king and saved her own life and the lives of countless others by telling stories. In our own times, Steve Jobs was a legendary storyteller, who engaged the imaginations of millions with his strategic, engaging storytelling skills—and helped his company make billions of dollars and build a brand mystique while he did it.

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Scheherazade's Secret: Strategic Storytelling

  1. 1. Scheherazades Secret:Strategic StorytellingDiane WindinglandSmall Talk, Big Results
  2. 2. Why Stories?1. Stories are how we think2. Stories are how we relate
  3. 3. The Brain Connection
  4. 4. People Remember Stories
  5. 5. Pop Quiz
  6. 6. 3.14159
  7. 7. Why Stories Stick . . . Tap into emotions Concrete
  8. 8. Stories Tap into Emotions
  9. 9. Stories Are Concrete
  10. 10. It’s not aboutthe statistics, It’s about the story!
  11. 11. Statistics vs. Story
  12. 12. U.S.A. Typical Weekly Food• Revis family• North Carolina, U.S.A.• $341.98/week• Spaghetti, potatoes, sesame chicken • From the book “Hungry Planet”
  13. 13. Chad Typical Weekly Food• Aboubakar family• Breidjing Camp, Chad• $1.23/week• Soup with fresh sheep meat • From the book “Hungry Planet”
  14. 14. Or . . .
  15. 15. A pictureis worth ____ _____.
  16. 16. A storyis worth 1000 pictures!
  17. 17. Maximize Memory!If people remember yourstory they will rememberyour message!
  18. 18. Stories Connect
  19. 19. 2 Main Ways to Connect •Similarity –“I’m like you” •Vulnerability –“I’m authentic”
  20. 20. When you connectyou can convince.
  21. 21. Inspire with . . .Strategic Storytelling
  22. 22. The Hero’s Journey
  23. 23. Transformed State (What Could Be)Current State(What is)
  24. 24. YOU
  25. 25. “People don’t justbuy our shoes,they tell our story”- Blake Mycoskie, TOMS Shoes

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