Discover the Power of Business Storytelling

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Business Storytelling captivates, connects and convinces.

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Discover the Power of Business Storytelling

  1. 1. The Power of Business Storytelling Diane Windingland
  2. 2. Do you ever feelwork is like this . . .
  3. 3. The Hero’s Journey
  4. 4. Transformed State (What Could Be)Current State(What is)
  5. 5. YOU
  6. 6. It’s all aboutCommunication
  7. 7. It’s all about clearCommunication focused
  8. 8. It’s all about clearCommunication focused message
  9. 9. Details, Details, Details, Details directors Alignment managers cloudyClutter Communication unfocusedpriorities chao Meetings s Overload manage coworkers Email Meetings Meetings issues message Power brand implications Points metricschallenges context goals channels Confusion preconceptions
  10. 10. Or . . . DirectionUnderstanding Engagement
  11. 11. Who is?•Faster than . . .•More powerful than . . .•Able to leap . . .
  12. 12. Why Stories?1. Stories are how we think2. Stories are how we relate
  13. 13. Storytelling:A Brain Connection
  14. 14. Pop Quiz
  15. 15. 3.14159
  16. 16. People Remember Stories
  17. 17. Stories Tap into Emotions
  18. 18. Stories Are Concrete
  19. 19. It’s not aboutthe statistics, It’s about the story!
  20. 20. Are yourpresentations like this?
  21. 21. U.S.A. Typical Weekly Food Revis family North Carolina, U.S.A. $341.98/week Spaghetti, potatoes, sesame chicken • From the book “Hungry Planet”
  22. 22. Chad Typical Weekly Food Aboubakar family Breidjing Camp, Chad $1.23/week Soup with fresh sheep meat • From the book “Hungry Planet”
  23. 23. Or . . .
  24. 24. A pictureis worth ____ _____.
  25. 25. A storyis worth 1000 pictures!
  26. 26. Your turn . . .
  27. 27. Stories Connect
  28. 28. 2 Main Ways to Connect•Similarity »“I’m like you”•Vulnerability »“I’m authentic”
  29. 29. When you connectyou can convince.
  30. 30. “People don’t justbuy our shoes,they tell our story”- Blake Mycoskie, TOMS Shoes

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