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Discover the Power of Business Storytelling

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Business Storytelling captivates, connects and convinces.

Business Storytelling captivates, connects and convinces.

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  • 1. The Power of Business Storytelling Diane Windingland
  • 2. Do you ever feelwork is like this . . .
  • 3. The Hero’s Journey
  • 4. Transformed State (What Could Be)Current State(What is)
  • 5. YOU
  • 6. It’s all aboutCommunication
  • 7. It’s all about clearCommunication focused
  • 8. It’s all about clearCommunication focused message
  • 9. Details, Details, Details, Details directors Alignment managers cloudyClutter Communication unfocusedpriorities chao Meetings s Overload manage coworkers Email Meetings Meetings issues message Power brand implications Points metricschallenges context goals channels Confusion preconceptions
  • 10. Or . . . DirectionUnderstanding Engagement
  • 11. Who is?•Faster than . . .•More powerful than . . .•Able to leap . . .
  • 12. Why Stories?1. Stories are how we think2. Stories are how we relate
  • 13. Storytelling:A Brain Connection
  • 14. Pop Quiz
  • 15. 3.14159
  • 16. People Remember Stories
  • 17. Stories Tap into Emotions
  • 18. Stories Are Concrete
  • 19. It’s not aboutthe statistics, It’s about the story!
  • 20. Are yourpresentations like this?
  • 21. U.S.A. Typical Weekly Food Revis family North Carolina, U.S.A. $341.98/week Spaghetti, potatoes, sesame chicken • From the book “Hungry Planet”
  • 22. Chad Typical Weekly Food Aboubakar family Breidjing Camp, Chad $1.23/week Soup with fresh sheep meat • From the book “Hungry Planet”
  • 23. Or . . .
  • 24. A pictureis worth ____ _____.
  • 25. A storyis worth 1000 pictures!
  • 26. Your turn . . .
  • 27. Stories Connect
  • 28. 2 Main Ways to Connect•Similarity »“I’m like you”•Vulnerability »“I’m authentic”
  • 29. When you connectyou can convince.
  • 30. “People don’t justbuy our shoes,they tell our story”- Blake Mycoskie, TOMS Shoes