Emotional Design The ﬂying carpet
Barcellona Emiliana design studioEmotion Catalan design Due to its topography, the ﬂying carpet turnsinto a comfortable and amusing three. Dimensional space to sit, strecht and relax, either in domestic or public areas.Any of its corners can be lifted by movable wedges covered in natural grey felt. The carpet is available in three colours, two sizes and two different wedge heights.
ABOUT THE TREND: Sustainable Between
feelings of emotion and Design rationality... comes sustainable design, a trend that has gain more and more importance all over the Emotion years, concerning about the futureRationality of our planet. DAVID GRAAS FOSSILE STORAGE UNIT | Oulhani Garzon Sionis, Roche Bobois
ABOUT THE TREND: Minimal The
term "minimalist" is often applied Design colloquially to designate anything which is spare or stripped to its essentials. Hightly inﬂuenced by japonese accuracy, aestheticalRationality purity and japonese architecture. TOKUJIN YOSHIOKA
Minimal DesignRationality IT looks like
a big glass cube of almost ten meters on each side, totally transparent. The visual impact is, unsettling, a hologram: the structure appears to split himself as you look at it, and inside it seems to be nothing if not the well- known trademark of Apple, which dominates as outstanding. The fading that is perceived from the outside is contrasted with the solid concrete of the interior, where the products are experienced and used. The cube actually performs the function of entry, while the real store - 2300 square meters - is developed entirely underground, where it is accessed by a spiral staircase in steel and glass. Here you will ﬁnd a desk with more than 13 meters, a Genius Bar, an i-Pod Bar and The Studio, the recreation center of the store, where customers can receive direct and personal support for their projects by Apple-trained technicians. The store offers customers more than 100 Macs and 200 i-Pod to try before you buy, as well as the largest assortment of accessories in the world. The staff, 300 Mac Specialists, is presented in high numbers than any other store. Apple is open 24 hours on 24, 365 days a year. APPLE STORE NY
ABOUT THE TREND: NoFrills Can
be confused to minimalism, however is a bit different. Mainly because of its characteristcs: DEMOCRATIC Design ; SHAPE vs FUNCTION; LOW PRICES; ACESSIBLE andRationality sustainable. IKEA
ABOUT MUJI: NoFrills A SILENT
BRAND, MUJI Is known for the lack of labelling in its products, promoting a silent astethical sense, with ecology in mind, and products that appeal to be seducing,Rationality democratic, convinient and cromatic talking - outstanding.
NoFrillsRationality “Solid, genuine, antifashion and
hardworking design”; “Our work has always rotated around the appreciation of things that are simple, hard- wearing, and as rough and fundamental as we can get away with. For too long relevance and function have been placed second to fashion, while the basic necessities of any product, its serviseability andlongevity, have suffered” The time for “Utility” is here. Tom Dixon Tom Dixon
ABOUT THE TREND: Trend-based aesthetic
expressiveness in two dimensions. SuperFlat Ultra-thin objects, surfaces that evoke the ﬂuidity of the digital world. The lack of depth exalts the primacy of gesture, line, the silhouette. It is the graphic thatRationality you object or decoration with the help of ancient techniques (stencils, drawings, wallpaper) and new technologies (laser). DAVID GRAAS NEL
HybridRationality Emotion ABOUT THE TREND:
If Fusion is the place where cultures blend, Hybrid is the place of alchemical manipulation of materials and forms. And the world in which new materials amaze, where the plastic masquerading as steel, where the natural blend with the artiﬁcial, where the shapes take on different appearances of their substance (chair / vacuum cleaner, hammock fur, cables / jewelry ). Hybrid reveals the scientiﬁc andtechnological advance that allows you tomanipulate more and more creative heritage "genetic" of things to merge or turn. BACK TO PAST 70’S-80’S
Enivrance in Paris Hybrid "The
food industry needs new shapes, new textures, new styles" said Edouard Malbois, who heads Enivrance, the ﬁrst food and drink bureau de style in the world. "Our job is Imaginary Foods, a new discipline situated between the real world and the world ofRationality fantasy." Spices, Enivrance suggested, would be ideal crushed into paper-thin leaves and sold as books with each page torn Emotion individually.
Molecular cooking The cutting edge
of research on Hybrid cooking. It is, in effect, set a kitchen on the principles of the scientiﬁc study of matter and based on respect of theRationality molecular structure of food and its possible transformation, Emotion without additives and chemicals. Through molecular cooking is in progress. a review of traditional cooking methods to create new ﬂavors and dishes from improving dietary point of view. For example? "You can maintain the taste and digestibility of typical raw egg, making it" cook ", you can" fry "ﬁsh in a mixture of melted sugar, rather than the oil, and ﬁnd that it will halve the cooking time. Or again: you can get an instant ice-cream, low calorie, low sugar content and therefore also suitable for diabetics, freezing with liquid nitrogen, rather than with ice.
FERRAN ADRIÀ Ferran Adrià, the
world Hybrid famous Catalan chef, has won the adulation of food critics and cooks byRationality whipping up startling combinations of texture, Emotion temperature and taste: bite- size cuttleﬁsh ravioli that explode in a burst of coconut and ginger, soft- boiled quail egg with a crispy caramel crust, a polenta of frozen powdered Parmesan cheese, almond ice cream on a swirl of garlic oil and balsamic vinegar: a true tale of amazing alchemical miracles and trascendental gastronomy.
FERRAN ADRIÀ + LAVAZZA =
Hybrid E’SPESSO This collaboration has produced Espesso theRationality ﬁrst coffee that you eat Emotion and DON’T drinK along with other coffee products based on highly innovative new concepts that have been led to the cafeteria. testing products such as Coffeesphere, a real egg coffee, made with the technique of Sferiﬁcaciòn, developed by the brilliant AdriÀ.
Trends They work like a
spira.l... at a certain point they are positioned at the same moment but in different levels and so, with different characteristics and features that were inﬂuenced by certain behaviours and macro / micro environments. TRENDS OH... SWEETTRENDS