Some Web Technology Thought Starters

Some Web Technology Thought Starters How We Can Apply Current Web Trends To Our Clients’ Marketing Programs Diana Schwartz, VP, Chief Technology Officer April 30, 2007

Who’s On the Call

Chris Kelly – LA

Jeff Jarrett – CHI

Suz Murphy – CHI

Steven Howard – ATL

Steve Carbone – NY

Karen Heller – attending in Holly Pavlika’s place

Mike Krzyston – CHI/MDS

Marty Laiks – NY

Chris Abelt – NY

Bonny Block – ATL

Kelly Toscano – LA

Why We’re Here

What’s Going On?

In 2006, the big Internet news was ''Web 2.0'', participatory Web sites, like YouTube, MySpace, Wikipedia, Digg and Flickr, which relied on material supplied by the audience itself.

Now the Web is changing from being a method of publication to being a global conversation .

Global Conversations - Collaborative Creativity

Today the most powerful instances of collaboration are not done by people consciously working with each other . The whole Web 2.0 phenomenon is made possible by the extraordinary collection of materials and intelligence created by millions of individuals acting independently .

It’s not just simply social networking on the web, it’s content development

Wikipedia, Open Source, consumer-driven innovation

Passionate amateurs, using new tools, are creating new products and paradigms on the web.

So what does this mean to G2 Direct & Digital? Let’s look at some possibilities for our clients.

Tweets

Twittervision - http://twittervision.com/

Twitter is free communications service

Users send and receive short messages, called “tweets”

Users can use Twitter’s web site, instant messaging software or cell phone

Viral marketing potential - Unlike most text messages, tweets are routed among networks of friends. Strangers, called “followers,” can also choose to receive the tweets of people they find interesting.

Tweets are published on a “public timeline” on Twitter’s home page and mapped against Google Maps on twittervision.com

Huge potential for word of mouth marketing - At least one politician has tuned into the service. John Edwards, has 2,001 followers and 2,082 friends, and recently twittered that his presidential campaign would be “carbon neutral.”

Twittervision - http://twittervision.com/

You could launch a global marketing campaign with links to landing pages containing tracking codes

You could set up a network of “followers” to fan the marketing message out to the world and send automated responses to the Twitter web site and “follower’s” instant message or cell phone numbers

Huge potential for word of mouth marketing

60% of internet bandwidth is currently video, predicted to go to 90% in a few years.

Top 25 Video Sharing Sites #1 YouTube #2 Photobucket #3 Metacafe #4 iFilm #5 Putfile #6 Bolt #7 Dailymotion #8 vidilife #9 Guba #10 Grouper #11 Veoh #12 Rever #13 Yikers #14 Addicting Clips #15 vSocial #16 Vimeo #17 ManiaTV #18 Phanfare #19 CastPost #20 vMix #21 Jumpcut #22 Sharkle #23 Clipshack #24 eyespot #25 Filecow

Web traffic spikes during TV prime time

Linking Web Site Content to TV

Television networks are slowly learning how to use the Internet to their advantage.

New data from Nielsen/NetRatings shows that television web sites see a spike in usage during prime time.

During the month of March, 40% of the time spent on NBC.com was spent between the hours of 8pm and 11pm EST. ABC and Fox had 30% of the time spent at ABC.com and 26% at Fox.com occurring during prime time

Similarly, web sites aimed at kids get a boost between 5pm and 8pm daily, as kids log into reference sites for help with their homework or social networking sites to avoid doing homework. Dictionary.com saw its heaviest usage during that time slot, with 31% of its total time spent during that time period.

Interactive television shows are also driving changes in usage patterns. The advent of online voting for contestants on shows such as “Dancing with the Stars” encourages the simultaneous consumption of TV and Web content .

Advertisers can also take advantage of the interplay between these two media, adding online promotions to their traditional 30 second television spots and updating web content each MINUTE .

Creating Your Own Internet Radio Station

Del.icio.us, Digg, Fark

We Should Be Making Smarter Design Recommendations to Our Clients

Some of Our Recomendations Should Be…

Do not require immediate registration - ask for name and email address at a minimum, but do not require it until later

Do not user long URLS. Users now use http://tinyurl.com/

Turn this URL:

http://www.mapquest.com/maps/map.adp?ovi=1&mqma

p.x=300&mqmap.y=75&mapdata=%252bKZmeiIh6N%252bI

gpXRP3bylMaN0O4z8OOUkZWYe7NRH6ldDN96YFTIUmSH3Q6

OzE5XVqcuc5zb%252fY5wy1MZwTnT2pu%252bNMjOjsHjvN

lygTRMzqazPStrN%252f1YzA0oWEWLwkHdhVHeG9sG6cMrf

XNJKHY6fML4o6Nb0SeQm75ET9jAjKelrmqBCNta%252bsKC

9n8jslz%252fo188N4g3BvAJYuzx8J8r%252f1fPFWkPYg%

252bT9Su5KoQ9YpNSj%252bmo0h0aEK%252bofj3f6vCP

into this tinyURL:

http://tinyurl.com/6

URLs matter - it’s good to have an easy naming convention for URLs. MySpace creates easy-to-remember URLs like http://www.myspace.com/dianaschwartz or http://www.linkedin.com/in/dianasch .

Search Box - All web sites must allow users to SEARCH.

Add easy Bookmarking - Digg, del.icio.us, and Fark bookmarks. When a web site hits the front page of Digg, page views typically increase by a factor of 6 or 7 times.