E90 Communicator (Final Project)
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E90 Communicator (Final Project)

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E90 Communicator (Final Project) E90 Communicator (Final Project) Presentation Transcript

  • Final Project
    4P’s
    Diana Sari 2007110153Herni Veryany 2007110376Ribkha 2007110165Endy 2007110162Wincent 2007110132
  • Nokia E90 Communicator
  • Company Profile
    Nokia corporation is the biggest producer of telecommunication tools in the world.
    1865
    Nokiais established as a pulp company by Fredrik Idestam.
    20th century
    A Rubber Company built a factory around the Pulp Company location and started to use Nokia brand.
    After WW I
    The Finland Rubber Company took over the Pulp Company and the Finland Cable Company
  • Next…
    1967
    That three companies is merged as Nokia Corporation.
    1968 -1991
    Nokia corporation moved to mobile.
    1992 -1999
    Mobile revolution in all over the world.
    2000 – now
    Nokia sells its billionth mobile phone.
  • Product
    Characteristics
    Size : 132 x 57 x 20 mm
    Weight : 210 grams
    Volume :140 cc
    Colors available : red and mocha
    Displays
    Internal : 16 millions color (800x352)
    External : 16 millions color (240x320)
    Camera
    Primary : 3.2 mpix (2048 x 1536 pixel)
    Secondary : QCIF
    Platform : S60 third edition
    Operating System: Symbian verse 9.2.
  • Network : GSM 850/900/1800/1900 MHz and UMTS
    Connectivity : WLAN, infrared, and Bluetooth
    Memory
    Internal : 128 MB
    External : expanded until 2 GB
    Additional Features:
    HSDPA , Office, GPS, SMS, MMS, e-mail, Internet browser, contact, calendar, calculator, clock, games, recorder, unit converter, video player, video streaming, video recording, video ringtone, video sharing, MP3 player.
  • Table 1. Price of The Product
    Price
    Figure 1. Price Figure of Nokia E90 Communicator
    Price (in billion Rupiahs)
    Month
  • Value factors
    Nokia E90 Communicator can represent status as a professional and active business people in their society.
  • Pricing Strategies
    Price Negotiation
    Skimming
    In first launching, Nokia sells E90 to people who can buy it with the highest price (Rp.45.000.000,00)
    Opportunity
    In Indonesia, there are a lot of people who are interested in Nokia E90 Communicator. So, Nokia corporation used this opportunity to set high price to this premium mobile phone.
    For the owners of Visa Card, Nokia gives special offer if customers buy Nokia E90 Communicator in 12 months credit. Customers do not need to pay the 3% for the interest. This special offer only valid if customers buy this premium mobile phone in Nokia official store.
  • Place
    Form of Distribution
    Distributed intensively to every province in Indonesia.
    Started from the Nokia official store until common mobile phone shops.
     
    Payment Methods
    Cash
    12 months credit.
  • Service/Repair
    Nokia provides some services center which will help customers:
    Nokia Priority
    Nokia Hospitality
    Nokia Care.
     
    Guarantee
    1 year official guarantee
  • Promotion
    Public Relations
    Holding an event to educate people in understanding functions and technology of E90 communicator.
     
    Advertising
    Nokia uses some mass media in promoting E90:
    Newspaper
    The main media in every communicator series promotion.
    Television
    Most people like to watch television.
    Magazine
    Putting the advertisement in the magazine would make people pay attention to the product. 
  • Other promotion tools
    Nokia promote its product by using
    Neon box
    Poster
    Billboard
    Brochure, and
    Advertisement through the internet
     
    Positioning
    Nokia E90 Communicator is regarded by public as a premium, exclusive and smart mobile phone that can assist every professional business people in doing their work. It is an office mobile phone, with a stylish and sleek design.