Final Project 4P’s Diana Sari 2007110153Herni Veryany 2007110376Ribkha 2007110165Endy 2007110162Wincent 2007110132
Nokia E90 Communicator
Company Profile Nokia corporation is the biggest producer of telecommunication tools in the world. 1865 Nokiais established as a pulp company by Fredrik Idestam. 20th century A Rubber Company built a factory around the Pulp Company location and started to use Nokia brand. After WW I The Finland Rubber Company took over the Pulp Company and the Finland Cable Company
Next… 1967 That three companies is merged as Nokia Corporation. 1968 -1991 Nokia corporation moved to mobile. 1992 -1999 Mobile revolution in all over the world. 2000 – now Nokia sells its billionth mobile phone.
Product Characteristics Size : 132 x 57 x 20 mm Weight : 210 grams Volume :140 cc Colors available : red and mocha Displays Internal : 16 millions color (800x352) External : 16 millions color (240x320) Camera Primary : 3.2 mpix (2048 x 1536 pixel) Secondary : QCIF Platform : S60 third edition Operating System: Symbian verse 9.2.
Network : GSM 850/900/1800/1900 MHz and UMTS Connectivity : WLAN, infrared, and Bluetooth Memory Internal : 128 MB External : expanded until 2 GB Additional Features: HSDPA , Office, GPS, SMS, MMS, e-mail, Internet browser, contact, calendar, calculator, clock, games, recorder, unit converter, video player, video streaming, video recording, video ringtone, video sharing, MP3 player.
Table 1. Price of The Product Price Figure 1. Price Figure of Nokia E90 Communicator Price (in billion Rupiahs) Month
Value factors Nokia E90 Communicator can represent status as a professional and active business people in their society.
Pricing Strategies Price Negotiation Skimming In first launching, Nokia sells E90 to people who can buy it with the highest price (Rp.45.000.000,00) Opportunity In Indonesia, there are a lot of people who are interested in Nokia E90 Communicator. So, Nokia corporation used this opportunity to set high price to this premium mobile phone. For the owners of Visa Card, Nokia gives special offer if customers buy Nokia E90 Communicator in 12 months credit. Customers do not need to pay the 3% for the interest. This special offer only valid if customers buy this premium mobile phone in Nokia official store.
Place Form of Distribution Distributed intensively to every province in Indonesia. Started from the Nokia official store until common mobile phone shops.
Payment Methods Cash 12 months credit.
Service/Repair Nokia provides some services center which will help customers: Nokia Priority Nokia Hospitality Nokia Care.
Guarantee 1 year official guarantee
Promotion Public Relations Holding an event to educate people in understanding functions and technology of E90 communicator.
Advertising Nokia uses some mass media in promoting E90: Newspaper The main media in every communicator series promotion. Television Most people like to watch television. Magazine Putting the advertisement in the magazine would make people pay attention to the product.
Other promotion tools Nokia promote its product by using Neon box Poster Billboard Brochure, and Advertisement through the internet
Positioning Nokia E90 Communicator is regarded by public as a premium, exclusive and smart mobile phone that can assist every professional business people in doing their work. It is an office mobile phone, with a stylish and sleek design.