The Role of Personas in User-Centred Design

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Overview of personas and their role in user centred design, put together for a workshop with local government events staff to run a persona creation activity, and discuss a human-centric approach to event design.

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The Role of Personas in User-Centred Design

  1. 1. The role of Personas in User-Centred Design Diana Mounter 22 March 2010
  2. 2. The role of Personas in User-Centered Design Agenda Brief overview of Personas and their role in website design Persona creation activity Persona presentation (you present!) Next steps Questions
  3. 3. The role of Personas in User-Centered Design The start of a project!
  4. 4. The role of Personas in User-Centered Design How do you get from a mess to a something to building something that works?
  5. 5. Places the users at the centre of the design process The role of Personas in User-Centered Design User-Centred Design
  6. 6. The role of Personas in User-Centered Design Mapping how stakeholders interact with tools and technologies allows us to find opportunities.
  7. 7. The role of Personas in User-Centered Design Scoping workshop The beginning of the scoping process, it helps us understand motivations and objectives of the organisation, allows us to bring ideas to the surface.
  8. 8. The role of Personas in User-Centered Design Workshop activities Goals Challenges Stakeholders Touchpoints (over time) Brand Brainstorm
  9. 9. The role of Personas in User-Centered Design Workshop activities Goals Challenges Stakeholders Touchpoints (over time) Brand Brainstorm
  10. 10. The role of Personas in User-Centered Design Identifying stakeholders Stakeholders can be internal as well as external to your organisation.
  11. 11. The role of Personas in User-Centered Design Who are your priority stakeholders?
  12. 12. The role of Personas in User-Centered Design Sarah Bob Melissa Personas A summary representation of a [website’s] intended users, described as real people.
  13. 13. The role of Personas in User-Centered Design Text Sarah New mum Age: 32 Married to full-time working professional. Going through significant life change due to birth of child. Well educated and well travelled. Financially comfortable. Comfortable with modern technology.
  14. 14. The role of Personas in User-Centered Design Why do we do them? Help shift our thinking from the organisational perspective to seeing through the eyes of the stakeholder.
  15. 15. UNSW Student Life - User Experience Strategy I like reading blogs I like to contribute content I want to subscribe to email updates I like using tags to search content I want to subscribe to RSS feeds Identify similar needs
  16. 16. The role of Personas in User-Centered Design Text I can post a question I can search questions by tags I can rate the usefulness of an answer I can create a profile I can see the profiles of other users Describe user needs without the tech talk
  17. 17. The role of Personas in User-Centered Design Do we know enough? Help us to determine if more research is needed.
  18. 18. The role of Personas in User-Centered Design Research! Observations, focus groups, interviews, surveys.
  19. 19. The role of Personas in User-Centered Design How to: Nudies Nudies are not personas, but they should become personas down the track.
  20. 20. Time to dress some nudies
  21. 21. The role of Personas in User-Centered Design What next?
  22. 22. The role of Personas in User-Centered Design Persona journey Personas can be used to develop how a user might come into contact with touchpoints over a period of time.
  23. 23. The role of Personas in User-Centered Design ... this is one of a number of tools. co-creation workshops ethnographic research prototyping innovation labs brainstorming
  24. 24. The role of Personas in User-Centered Design Not just for web... use them to help you design better events understand the online needs running up to events enhance the event as it happens
  25. 25. Thanks!

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