Community 2.0


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Presentation to Ark Group Community Engagement conference. Presentation covers utilising the web and social media to engage with communities online. For a non-technical audience.

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Community 2.0

  1. Community 2.0 <ul><li>creating dialogue in an online environment </li></ul>Diana Mounter Local Government and Shires Associations of NSW
  2. “ ...the thing that really grabbed my attention about the web was that there was suddenly this planetary scale infrastructure, where it wasn't just computers to connect to computers, it was millions and millions of eyeballs and human brains connected together... ” - Professor Nigel Shadbolt, Web Science Research Initiative
  3. Anyone can start a movement The Blogosphere, Matthew Hurst
  4. Times have changed <ul><li>the web is accessible to more people </li></ul>
  5. Web 1.0 <ul><li>hierarchal information structure </li></ul><ul><li>static web pages </li></ul><ul><li>140,000 PDFs </li></ul><ul><li>crafted communications </li></ul><ul><li>approval chains </li></ul><ul><li>one-way communication </li></ul><ul><li>risk-averse </li></ul><ul><li>reactive </li></ul>
  6. Web 2.0: We Believe in Community <ul><li>user centric </li></ul><ul><li>social </li></ul><ul><li>open data </li></ul><ul><li>honesty </li></ul><ul><li>collaborative </li></ul><ul><li>discussions </li></ul><ul><li>publish now </li></ul><ul><li>pro-active </li></ul>
  7. “ From the very beginning, I was involved in talking to people ; listening to people . And it hasn't stopped. The idea was that people send me information; I'd ask them about it, listen, try to do something about it - and then ask for more feedback.” - Craig Newmark, Founder - Craigslist
  8. The WEB Recognising the potential of
  9. But which one do you need?
  10. Where is your community?
  11. Who is your community?
  12. Find out <ul><li>How does your community like to engage? </li></ul>
  13. What is the PURPOSE: inform? consult? involve?
  14. Inform <ul><li>Use your homepage </li></ul><ul><li>RSS </li></ul><ul><li>Email </li></ul><ul><li>Blogs </li></ul><ul><li>Photos </li></ul><ul><li>Video and audio </li></ul>
  15. Make your information accessible! <ul><li>W3C website accessibility guidelines, consider: </li></ul><ul><ul><ul><li>people with disabilities </li></ul></ul></ul><ul><ul><ul><li>different software / internet browsers </li></ul></ul></ul><ul><ul><ul><li>accessing the web through different devices </li></ul></ul></ul><ul><li>Make it convenient to subscribe </li></ul><ul><li>Make it available in a variety of formats </li></ul>Inform
  16. Consult
  17. Consult <ul><li>Feedback forms </li></ul><ul><li>Surveys </li></ul><ul><li>Blogs - allow comments </li></ul><ul><li>Discussion forums </li></ul>
  18. Involve <ul><li>Create a community </li></ul><ul><li>Feedback results from consultation </li></ul><ul><li>Keep them updated </li></ul><ul><li>Be honest </li></ul><ul><li>Recognise champions </li></ul>
  19. Stepping towards a community online <ul><li>Inform </li></ul><ul><li>Accessible </li></ul><ul><li>Subscriptions </li></ul><ul><li>Convenience </li></ul><ul><li>Multimedia </li></ul><ul><li>Feedback </li></ul><ul><li>Discussion </li></ul><ul><li>Social </li></ul><ul><li>Niche space </li></ul><ul><li>Collaborate </li></ul>
  20. But what if they say something bad? Comments?
  21. Risk analysis <ul><li>What is the topic? Will it attract unwanted attention? </li></ul><ul><li>What is the environment? Where is your content? </li></ul><ul><li>What are your Resources? Who will support it? </li></ul><ul><li>What’s the Cost? - in time, money, and reputation? </li></ul><ul><li>Copyright - who owns the content, how can it be used? </li></ul><ul><li>Cover yourself: Disclaimer and Conditions Of Use. </li></ul>
  22. Creating direct lines between policy makers and the community online What’s Twitter?
  23. Are they going to be writing their own blog posts? ...and uploading YouTube videos?
  24. Get them involved, keep them informed
  25. A few examples...
  26. ...Who is using it?
  27. Using YouTube, more exposure Encouraging you to share, making it easy Leading you discover more of the site Incentive to subscribe
  28. Making it easy to follow and view more media through other networks Big call to action /
  29. “ Social media rush as Victorian bushfires rage”
  30. Digg Del.icious Facebook Flickr Twitter Webchat RSS Subscribe YouTube
  31. *Photo taken from:
  33. It’s all a big experiment!
  34. Don’t worry, it’s just a trial.
  35. Tools you can use <ul><li> and to create blogs, you can customise the design, and control commenting </li></ul><ul><li> or for uploading and sharing photos </li></ul><ul><li> or - video sharing networks </li></ul><ul><li> - micro-blogging (VERY popular!) </li></ul><ul><li> – easy & simple blogging (great for posting multimedia) </li></ul><ul><li> - create RSS feeds step-by-step from your web pages </li></ul><ul><li> - turns an RSS feed into an Email subscription, and gives you stats! </li></ul><ul><li> - create your own wiki, share documents, and blog </li></ul><ul><li> - online and email discussion forum </li></ul>Low tech tools that are free or low cost:
  36. More info? Find these slides on: Learn and connect with other web people in the public sector: Follow me on Twitter: