Wait Marketing Book Tour by Prof. Diana Derval

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“European, American and Asian consumers are exposed to several hundred advertisements a day. In order to reach them, it becomes crucial to communicate at the right moment at the right place.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com

“A TV commercial broadcasted at home is memorized by 17% of the consumers. The same commercial displayed in a doctor’s waiting room is memorized by 27% of the consumers.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com

“Every media is potentially effective provided it is applied at the right moment: when consumers are receptive, which is the case while they are waiting.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com

“The question is «When and where are my customers the most available for interacting with my brand?» ” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com

“There are multiple waiting times. The objective of Wait Marketing is to identify the best one for a specific target group based on their behavior, preferences and contour.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com

“It is more effective to target and to locate consumers according to their preferences. Thus 100% of the consumers waiting in a veterinary clinic have a pet.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com

“Even firms with limited budgets can make a difference by focusing on the most effective ways of interacting, on top of which you find of course contacts established in waiting situations.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com

“Wait Marketing helps companies turn consumers’ waiting time into the perfect opportunity to communicate in an innovative, effective and «consumer-friendly» way.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com

Wait Marketing is available on Amazon.com! Contact the Author Prof. Diana Derval Tel +31 61 824 0803 www.wait-marketing.com waitmarketing.guru@gmail.com

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Wait Marketing Book Tour by Prof. Diana Derval

by Diana Derval on Jul 24, 2007

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Wait Marketing Book Tour by Prof. Diana Derval — Presentation Transcript