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ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
ArtSpan Workshop: Email Marketing for Artists
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ArtSpan Workshop: Email Marketing for Artists

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How artists can effectively use email marketing.

How artists can effectively use email marketing.

Published in: Business, Technology
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  • Businesses spend a lot on their image, marketing for a reason – it works.My backgroundSocial media gets a lot of attention but email still very much in the mix
  • What do you want out of workshop?Experience doing an email program? If no, why not?Website?
  • What messages do you like, not like?What do you like about them: design, content, frequency, length, tone, …?Sonic living – short, timely notifications, personalized
  • What messages do you like, not like?What do you like about them: design, content, frequency, length, tone, …?Daily good – short, daily, generally about someone doing something good in the world. Decent summary in the message, can click to read more.
  • What messages do you like, not like?What do you like about them: design, content, frequency, length, tone, …?Design Within Reach – Design NotesLongish article about some design point of view, with images. A lot of times related to travels somewhere. Products embedded but not overly salesy.
  • What messages do you like, not like?What do you like about them: design, content, frequency, length, tone, …?Squidlist– daily email of blog posts, quirky, artsy things
  • What messages do you like, not like?What do you like about them: design, content, frequency, length, tone, …?Sfbc – news of interest, toc + articles
  • What messages do you like, not like?What do you like about them: design, content, frequency, length, tone, …?Don’t go to many yoshi’s shows but newsletter has clean layout
  • Relationship building, think for long term.
  • Who is target audience, where to reach them?
  • Don’t ask for information that you don’t need, won’t use or could diminish signups
  • What will resonate with your audience?
  • Set a schedule
  • Keep track, establish baseline, check for anomalies
  • Transcript

    • 1. Email Marketing for Artists
      June 15, 2010
      Jim Kelly
      DialogWorks, Inc.
      jkelly@dialogworks.com
      415-824-8890
      http://www.slideshare.net/dialogworks/artspan-emailworkshop-20100615
    • 2. Outline
      Examples
      Design and Implementation
      Why?
      Who?
      What?
      When?
      How?
      Miscellaneous: Spam, Privacy, Multiple Channels (Social Media)
    • 3. Examples
    • 4. Examples
    • 5. Examples
    • 6. Examples
    • 7. Examples
    • 8. Examples
    • 9. Design and Implementation
      Why?
      Who?
      What?
      When?
      How?
    • 10. Design and Implementation – Why?
      Goals:
      Keep in touch
      Raise awareness about your work
      Attendance at events
      Sell work
      What else?
    • 11. Design and Implementation – Who?
      Friends, family
      Colleagues
      Past buyers
      Future buyers
      What other types of people, groups?
    • 12. List Development
      Co-Marketing
      Email signup is prominent
      Forward to friend
      Make content relevant, useful – wanted
      Database – Excel, Access
    • 13. Signup Forms
      Why should people signup? Benefits to them?
      Frequency
      Show example message(s)
      Have standard welcome message at the ready
      Paper signup page should indicate what is being signed up for, benefits.
    • 14. Design and Implementation – What?
      Keep in mind audience behavior you’re looking for (goals)
      What are call(s) to action?
      New work
      Your news
      Shows
      Art events of interest
      Methods, techniques
      Commentary, opinions
      Images
      What else?
    • 15. Message Design
      Tone: Artistic, Quirky, Professional, Casual, Fun, Exciting, …
      Scannable
      Readable
      Simple
      Reusable template
      Headers – From Name, Subject line
    • 16. Design and Implementation – When?
      How often will you send messages?
      Weekly
      Monthly
      Event driven
    • 17. Design and Implementation – How?
      HTML and text-only versions
      Image processing, hosting
      QA testing
      Process, checklist
    • 18. Email System
      Basic Features:
      List Management
      Registration Page
      Profile Management, Unsubscribe Management
      HTML messages, HTML editor
      Bounce Handling
      Reporting
      Constant Contact, Vertical Response, Outlook, …
    • 19. Other Software Tools
      Database: Excel, Access
      HTML: Dreamweaver
      Images: Photoshop
    • 20. Reporting
      Subscribes
      Sent
      Bounces
      Open
      Clicks
      Unsubscribes
    • 21. Spam, Privacy Issues
      Existing relationship
      Explain why person is receiving the message
      Handle unsubscribe requests
      Do not share email addresses without consent
    • 22. Multiple Channels
      Complement, reinforce each other:
      Website
      Email
      Mobile
      Facebook
      Postcards
      Calendar listings
    • 23. Facebook
      Why should a person become a friend or like your page? Benefits to them? Don’t just ask people to follow you, “sell” them.
      For non Facebook users, provide general information about them: purpose, benefits, how to signup, how to effectively use.
    • 24. Some Keys to Success
      Have a communications plan – basic schedule of what you will send.
      Sign up for various messages, pay attention to what you like, don’t like and why
      Relevant, useful content
      Simplicity
    • 25. http://www.slideshare.net/dialogworks/artspan-emailworkshop-20100615
      Jim Kelly
      jkelly@dialogworks.com
      415-824-8890

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