Designing volunteer recruitment campaigns. What can creativity and design do for you?
What can creativity and design do for you?
1. Design and Creativity. Why are they important?
1.1. Creativity. Having the right attitude
1.2. Design and fields of action.
1.3. Design Thinking
2. Who is your audience?
2.1. Why do people volunteer?
2.2. Your needs or their needs?
2.3. Defining persona
3. Develop a clear message
3.1. Engage. The power and challenges of social media.
3.2. What? When? Where? How? Scenario/Experience mapping
3.3. Acknowledge and always say “Thank you”
In this constantly
changing world, the type
of problems we face are
different from previous
Do you think trying to
solve them in a old
standard way is a smart
We need to question
our assumptions and
challenge our paradigms
in order to be ready to
provide solution for this
It doesn't mean we all
need turn into artists,
but having the right
mindset and openness
to explore can lead to
better and more
“Design goes beyond invention. Design is about the things we
make, the places we shape, the illustrations we compose, the
human interfaces we configure, and the processes and events we
organise. It is material, visual, as well as a way of thinking.”
Singapore Design Council
“To design is to devise courses of action aimed at changing existing
situations into preferred ones.”
Herbert Simon. Nobel laureate
“Design for me goes beyond form, function, style and the
product itself. It encompasses people’s emotions,
experiences and values. It is a way of thinking, seeing and
behaving meaningfully in different situations and contexts.
I believe that designers need to be aware of
environmental and social issues, while at the same time,
be able to understand and integrate business
requirements and goals.” Diana Albarrán González
What can design do for you? (Non-profit, social enterprise...)
“Design thinking is the next strategic lever for social enterprises, non-
profits and schools to design products and services that truly speak to
the needs of the customers, rather than just fulfill assumed needs.”
Jared Tham, Lien Centre for Social Innovation
“Though designing as a craft requires years of dedicated education and
talent to master, design thinking, as a problem solving approach, does
Dr. Jeanne M. Liedkta, Design Thinking expert.
Based on what Dr. Liedkta said, who else better than a designer with
years of dedicated education to train and lead Design Thinking.
Hands on mode using Design Thinking tools
Why do people volunteer?
Affected or believe in the cause
Boost their CV
Learn and share new skills
Connect to their community
Their friends are doing it
Meet new people
Ask from your existing volunteers
database or in social networks…
What motivates volunteers?
What is preventing you for
What has lead you to volunteer in
Would you be more likely to
volunteer if you get accredited
Yours need to match theirs
Awareness Tony Robbins
Exploring their creativity
Easy and convenient
Actions has pyjama
Persona An archetype, model of a
person, your ideal example.
More than demographic
The most important are
psychological traits. Behaviours,
beliefs, values, motivations,
Lives in HDB…but…
Develop a clear message
All good communications
depend on clarity
Use what you have learned
Make it clear and simple
“If it’s not fun, you’re
not doing it right”
Volunteer is fun
Engage. The power and challenges of social media
But need to be active in these platforms
Share about volunteer stories, opportunities and articles
Time to share with the network and build relationships: pass on useful
information, responds to calls for help, comment on other posts
“For every marketing withdrawal, you want to make 20 relational
deposits.” Jamie Thomas, CEO Red Foundation.
Opportunity to create dialogue
Before committing to volunteering,
your potential volunteer might...
I. Watch your YouTube video
II. Like your Facebook page
III. Find an online volunteer posting
IV. Subscribe to your newsletter
V. Email you for information
VI. Fill out an online application
Description of a person’s
interaction with a system
Basic components: context,
framework, events and actions,
results and reflections
Documents the customer
experience through their
Help to understand how
customers are interacting with
Helps you identify areas for
Experience Mapping (customer, journey, user experience)