Hard rock global strategy

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Hard rock global strategy

  1. 1. Hard Rock Café’s Global Strategy Operations Management Professor Chuang Group : Putri, Pia
  2. 2. Hard Rock Café (HRC) Milestone HRC Global Concept Case Study Questions Conclusion Hard Rock Cafe Global Strategy | Operations Management | 2013
  3. 3. Hard Rock Café Milestone • 1971: First café in London. • 1979: The café stated covering its walls with rock „n‟ roll ephemera. • 1982: It began expend and open restaurants in various parts of the globe. • 1995: Casinos and hotels, theme park, festival • 2008: Over 140 café in 36 countries and expanding. • 2013: 175 Hard Rock locations in 55 countries. 3 Hard Rock Cafe Global Strategy | Operations Management | 2013
  4. 4. 4 HRC‟s Concepts  Mission statements tell an organization where it is going.  Strategy tells the organization how to get there. Hard Rock Cafe Global Strategy | Operations Management | 2013 Hard Rock Café Mission: To spread the spirit of Rock ‘n’ Roll by delivering an exceptional entertainment and dining experience. We are committed to being an important, contributing member of our community and offering the Hard Rock family a fun, healthy, and nurturing work environment while ensuring our long-term success.
  5. 5. 5 Question 1 Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971. Hard Rock Cafe Global Strategy | Operations Management | 2013
  6. 6. 6 Hard Rock Cafe Global Strategy | Operations Management | 2013 Establish café & hotel in many tourist destination Elevated dining into “experience” dining level Introduced the HRC merchandise Strategic Development
  7. 7. 7 Question 2 As Hard Rock Café has changed its strategy, how has its responses to some of the 10 decisions of OM changed? Hard Rock Cafe Global Strategy | Operations Management | 2013
  8. 8. 8 • Goods and services design • Location selection • Supply-chain management • Inventories • Process and Capacity Design • Managing Quality Some of the 10 decisions of OM changed Hard Rock Cafe Global Strategy | Operations Management | 2013
  9. 9. 9 Question 3 Where does Hard Rock fit in the four international operations strategies outlined in Figure 2.9? Explain your answer. Hard Rock Cafe Global Strategy | Operations Management | 2013
  10. 10. Four International Operations Strategies CostReductionConsiderations High Low HighLow Local Responsiveness Considerations (Quick Response and/or Differentiation)  Standardized product  Economies of scale  Cross-cultural learning Examples Texas Instruments Caterpillar Otis Elevator Global Strategy Transnational Strategy  Move material, people, ideas across national boundaries  Economies of scale  Cross-cultural learning Examples Coca-Cola Nestlé International Strategy  Import/export or license existing product Examples U.S. Steel Harley Davidson Multidomestic Strategy  Use existing domestic model globally  Franchise, joint ventures, subsidiaries Examples Heinz The Body Shop McDonald‟s Hard Rock Cafe  Use existing domestic model globally  Franchise, joint ventures, subsidiaries Examples Heinz McDonald‟s The Body Shop Hard Rock Cafe Multidomestic Strategy
  11. 11. Conclusion  The HRC‟s global operation management strategy successfully combines: Music International locations Globally branding merchandise The world wide web attention to each quest experience  The HRC is in the top 10 of the world brands recognition. 11 Hard Rock Cafe Global Strategy | Operations Management | 2013

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