Generate more leads and customers with Inbound Marketing
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Generate more leads and customers with Inbound Marketing

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Automated inbound marketing and compelling content are the key to online lead generation and conversion to customer.

Automated inbound marketing and compelling content are the key to online lead generation and conversion to customer.

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Generate more leads and customers with Inbound Marketing Generate more leads and customers with Inbound Marketing Presentation Transcript

  • 1
    New Rules Inbound Marketing
    A new era of informed buyers requires
    us to market and sell differently.
    (10 Slide Introduction)
  • 2
    Old OutboundMarketing
    • Telemarketing
    • Trade shows
    • Conferences
    • Direct mail/email blasts
    • Print advertising
    • Print directories
    Before, we used outbound marketingandsales push to find & persuadepotential buyers
    The bigger your marketing budget the more contacts you could feed into and “push” through your funnel.
  • Things have changed!Now it’s often the buyer who finds the seller.
    3
    Buyers use Google, Bing and Social Media
    to find and research possible vendors.
  • 4
    New Inbound Marketing
    • Educational online content
    • Search Engine Optimization
    • Pay per Click advertising
    • Targeted landing pages with lead
    capture forms
    • Blogging & social media engagement
    • Online analytics and conversion tools
    Buyers use the web to find you.But before they’re ready to meet you, they want to be informed.
    Buyer is in control.
    They don’t need to meet with sales teams to get informed.
    Buyer & Sales
    share control
  • 5
    Engaging informed buyers is about “pull”.Helping them discover what they need to know throughouttheir entire buying cycle. It’s not pushing product features.
    Customer Buying Cycle
    It’s about building early relationships, trust and top-of-mind.
  • How well is your website performing?6 key questions that reveal how well you are doing.
    2
    3
    1
    5
    4
    6
    6
    Are enough people clicking through to your website? Do they visit the pages you want them to?
    What do your target customer’s find when they search? Is it you?
    How many anonymous online visitors do you convert to identified leads?
    How many registered leads visited your website last month; who were they and what pages did they visit?
    Where do your visitors come from: organic search, paid search, email, social media, direct?
    www.yourcompany.com
    Do marketing & sales have the visibility needed to drive business in an online world?
    What marketing programs work best at generating leads and nurturing them through your pipeline? What’s the ROI?
  • 7
    Is your content doing its job?Today’s informed buyers expect to get what they want online.
    Creating
    Buyer Trust
    Converting Web
    Visitors to Leads
    Educating Buyers
    Nurturing Leads
    Helping Convert
    Leads to Buyers
    Attracting Buyers
    CONTENT
    Is King!
  • The better you understand and fulfill individual buyer content needs at each
    stage of their buying cycle, the more likely they’ll want to engage with you.
    8
    Compelling content drives conversion. It’s what helps you turn anonymous website visitors into leads.And what you use to nurture leads to be sales-ready.
  • 9
    Buyers get interested in content that helps them resolve their problems.
    YourCompany
    Target Customer
    Your knowledge
    and ideas.
    Engage
    What different
    buyer personas
    want to know.
    Often this involves 3-10 people.
    Educate
    Your
    product
    Earn trust
  • 10
    3 Key Steps to Success
    Attractanonymous buyers to you with optimized online content – educational information that buyers look for to solve their problems.
    Convertanonymous website visitors to leads with compelling content and optimized landing pages. Use marketing automation to nurture leads to be sales ready.
    analyzeyour online marketing metrics to understand what works and what doesn’t.
    1
    2
    3
  • 11
    Create, optimize & promote compelling content.
    - Blogging
    - Social Media
    - Websitepages
    - SEO
    - Email Campaigns
    The rules have changed forselling toinformed buyers in today’s online world.
    1. Get Found
    Compelling
    Content
    2. Convert
    3. Analyze
    Capture and nurture leads to win more customers.
    • Landing Pages
    • Lead Tracking & Intelligence
    • Lead Nurturing
    • Prospect Tracking
    • CRM Integration
    Market-oriented analytics
    for smart decision making.
    - Understand impact of different
    marketing activities on
    traffic, leads and sales
    • Competitor comparisons
    • Blog analytics
    • Social media reach
  • Thank you for your interest.Difrent specializes in using Inbound Marketing to helpScandinavian companies generate leads and nurture them to customers. Contact Dante Iacovoni if you are interested in knowing more.
    12
    Contact information:
    Location: Stockholm, Sweden
    Email:  dante@difrent.seWeb: www.dirent.se
    Tel (mobile): +46 73 88 00 150
    Linkedin: se.linkedin.com/in/danteiacovoniTwitter: twitter.com/im_dante