Cms Case Group4

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Media Management Assignment (KTH&SSE)

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Cms Case Group4

  1. 1. Powered By Drupal Group 4 Zhang Yuanyuan : 70381@student.hhs.se Zhong Wei :70382@student.hhs.se Chi Mingli :70365@student.hhs.se Guo Xing :70368@student.hhs.se
  2. 2. Agenda <ul><li>Background </li></ul><ul><li>Market Analysis </li></ul><ul><li>Competitive Advantage </li></ul><ul><li>Sustainability </li></ul><ul><li>Strategy </li></ul><ul><li>References </li></ul>
  3. 3. Background <ul><li>Categories: Content Management, Social Media </li></ul><ul><li>Founded: 2001 </li></ul><ul><li>Chief Officer: Dries Buytaert, President </li></ul><ul><li>Key Product: Drupal 6.4 </li></ul><ul><li>Objectives: Developing a leading edge open-source content management system that implements the latest thinking and best practices in community publishing, knowledge management, and software design. </li></ul><ul><li>Resources & Capabilities : +3500,000 registered members in 40 languages, +600 developers for core, +800 developers for contribution. A well organized and structured organization with dedicated members. </li></ul>
  4. 4. Market Analysis <ul><li>Low/no threat of substitutes </li></ul><ul><li>Low bargaining power of suppliers </li></ul><ul><li>Many competitors and high rivalry </li></ul><ul><li>Bargaining power of buyers is quite high </li></ul><ul><li>Profit potential is high in intra industry comparison </li></ul>
  5. 5. Competitive Advantage <ul><li>Reputation </li></ul><ul><li>- High name recognition </li></ul><ul><li>- Drupal won the CNet Webware 100 and was second runner-up (by one vote) in the Packt Publishing Open Source Content Management System Award in 2006, 2007 and 2008. </li></ul>
  6. 6. Competitive Advantage <ul><li>Community </li></ul><ul><li>+3500,000 registered members in 40 languages, +600 developers for core, +800 developers for contribution. A well organized and structured organization with dedicated members . </li></ul>
  7. 7. Competitive Advantage <ul><li>Product Differentiation </li></ul><ul><li>Drupal is very simple to use and easy to administer. User permissions are granular, so administrators can easily control the features users have access to. It is also a multi-site management software. In addition to meeting basic web requirements, it provides many advanced features that make it a good option for intermediate-level web sites. </li></ul>
  8. 8. Sustainability <ul><li>Reputation </li></ul><ul><li>Community </li></ul><ul><li>Target Customer Differentiation </li></ul><ul><li>Intermediate-level web sites </li></ul>
  9. 9. Strategy <ul><li>Product Position </li></ul><ul><li>Standard Product: a core product/service with basic features </li></ul><ul><li>Customization: Based on core product, adding features best meet customer requirements. </li></ul><ul><li>Distribution Channel </li></ul><ul><li>Cooperating with partners to gain more market share. </li></ul><ul><li>Simply Initiation Process </li></ul><ul><li>Compared with competitors, more time needed to install and learn how to use it. </li></ul>
  10. 10. References <ul><li>WWW.eZ.no </li></ul><ul><li>http://drupal.org/ </li></ul><ul><li>http://www.joomla.org/ </li></ul><ul><li>Should eZ enter the U.S. market? - Competitor Analysis, Christian Stromberg Fredrik,Jonsson Daniel, Andersson, Lynn Zhong </li></ul><ul><li>Should eZ enter the U.S. market? - Industry Analysis, Anna Nordström Patrick Leuthard Ulf Lockowandt </li></ul><ul><li>eZ Publish-Cross Media Publishing </li></ul><ul><li>Evaluation of Open Source (OS) Content Management Systems (CMS): Alfresco, Drupal, and Joomla!, Chantel Brathwaite </li></ul>
  11. 11. Thank you ! Group 4 2009-1-21

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