DIABLISS – WORLD’S FIRSTDIABETIC FRIENDLY CANE SUGAR:INTRODUCTION & PRODUCTPERFORMANCE
Diabetes Mellitus Diabetes (diabetes mellitus) is classified as ametabolism disorder Types of diabetes – Type 1, Type 2 ...
Diabetes – A global Epidemic India – DiabeticCapital of theworld! A global epidemicwith significantgrowth rates ofdiabet...
Diabetic Prevalence Rates in IndiaUrban vs. Rural General belief among leading medical professionals that WHO and other r...
Diabetics – Recommended Regimen &Lifestyle Constraints Significant lifestyle constraints: Severe diet restrictions No S...
What is DiaBliss?For the first time in the world we are able to render pure cane sugar diabeticfriendly: DiaBliss is comi...
DiaBliss Herbal Solution –Active Ingredients Herbal solution contains a variety of active phytochemicals, including thefl...
Competitive Positioning - SweetenersProduct Brand Names Composition/Chemical NameManufacturing Process Taste Factors & Coo...
DiaBliss – Key Product Attributes Natural Taste of Pure Cane Sugar with no after taste characteristics of sweeteners Hig...
Overall ProcessWater basedextraction ofmolecular valuesHerbs & SpicesHerbal ExtractHerbalSolutionBlendingAgeing/DryingPack...
Product Performance Summary Product Characterization @ SGSlabs, Chennai Trials @ Sugen Life Sciences,Tirupati– Acute & S...
DiaBliss Tackles all Metabolic Pathways1. Starch to Sugar Conversion2. Glucose Absorption3. Glucose Tissue Uptake4. Fat Re...
Acute Oral Toxicity with Wistar Rats
Sub-Acute Oral Toxicity with Wistar Rats
Typical HbA1c Profiles Effective for Type 1 & Type 2diabetics 15-50% reduction in HbA1c levels Subjects report energeti...
Extended Glucose Tolerance TestsConducted with diabetics Excellent metabolism ofsugar by diabetics. Sugar levels of norm...
Fasting, PP & HbA1cType 1 Diabetic Type 1 diabetic, Age 58 9 months on DiaBliss Herbal cane sugar 40% reduction in HbA1...
Fasting, PP & HbA1cType 2 Diabetic Type 2 Diabetic, Age 63 18 months on DiaBliss herbal cane sugar Lowered medication b...
Juvenile Diabetic 8 year old juvenilediabetic Two years onDiaBliss Sugar Major lifestyleimprovement Able to go toschoo...
Summary For the first time in the world DiaBliss has been successful in making cane sugardiabetic friendly DiaBliss syst...
THANK YOUContact:www.diabliss.comDiaBliss Consumer Products Pvt Ltd1/283 ‘Shripuram’Shripuram RoadThoraipakkamChennai – 60...
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Diabliss - World's First Diabetic Friendly Cane Sugar

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For the first time in the world we are able to render pure cane diabetic friendly sugar by blending sugar with a proprietary blend of herbal extracts using techniques from Ancient Classical Indian Medicine System. The herbal extract is derived from several herbs and spices (black pepper, turmeric, fenugreek, ginger, pomegranate, gooseberry and cinnamon) using water and no other chemicals or solvents. The herbal extract is colorless, odorless and tasteless and thereby restores the original taste factor of cane sugar & derivative products. Also, by blending the herbal solution with carbohydrates and fruit pulp, we are able to provide an integrated line of foods for carbohydrate and fructose management the first time in the world. These products enable diabetics to consume an unlimited choice of foods without compromising on taste factors and thereby restore serious lifestyle constraints that diabetics face every day with limited food choices.

DiaBliss Sugar is coming to the world after 10 years of extensive research and development, with four years of testing among hundreds of diabetics. DiaBliss Sugar has been tested by world class accredited laboratories. The product has been tested in hundreds of people for periods ranging from 3 to 36 months and data to date indicates that the product is safe and in fact lowering long term blood sugar levels as measured by HbA1c. The product has been tested in subjects ranging in age from 7 to 82 and is effective in Type 1 & Type 2 diabetics.

DiaBliss products have been launchedin Chennai, India in April 2013. This will now be followed by larger scale launch in India and outside India. With diabetes reaching epidemic levels all over the world, especially in India, China and Middle East, we are hoping DiaBliss can contribute its part in making living happier and healthier for diabetics and pre-diabetics. DiaBliss products can be used by the entire family for health and general wellbeing.

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Diabliss - World's First Diabetic Friendly Cane Sugar

  1. 1. DIABLISS – WORLD’S FIRSTDIABETIC FRIENDLY CANE SUGAR:INTRODUCTION & PRODUCTPERFORMANCE
  2. 2. Diabetes Mellitus Diabetes (diabetes mellitus) is classified as ametabolism disorder Types of diabetes – Type 1, Type 2 & GestationalDiabetes (i.e. during pregnancy). 80% of diabeticpopulation is type 2. In diabetics the body either does not produceenough insulin, produces no insulin (Type 1), or hascells that do not respond properly to the insulin thepancreas produces (type 2). Diabetes effects almost every organ in the body2
  3. 3. Diabetes – A global Epidemic India – DiabeticCapital of theworld! A global epidemicwith significantgrowth rates ofdiabetes projected. Diabetes ratesexpected to doubleworld wide in next20 yearsAsia Diabetics % Diabetic North America Diabetics % DiabeticIndia 85,923,733 7.1% United States 38,818,308 12.3%China 60,931,800 4.5% Mexico 11,345,990 10.1%Pakistan 13,882,616 7.6% Canada 4,066,503 11.6%Indonesia 10,931,501 4.6% Puerto Rico 459,630 12.4%Bangladesh 9,303,599 6.1%Japan 9,297,280 7.3%Philippines 6,186,636 6.7% Europe Diabetics % DiabeticKorea, Republic of 5,354,958 9.0% Germany 9,839,160 12.0%Thailand 5,076,322 7.7% France 6,166,870 9.4%Malaysia 3,232,940 10.9% Turkey 5,596,426 7.4%Viet Nam 2,574,620 2.9% Italy 5,235,959 8.8%Spain 4,112,083 8.7%Middle East Diabetics % Diabetic Poland 3,583,642 9.3%Iran 4,714,873 6.1% United Kingdom 3,095,907 4.9%Saudi Arabia 3,970,642 13.6% Argentina 2,695,740 6.0%Iraq 2,599,740 7.8% Romania 1,599,676 8.4%Morocco 2,497,580 7.6% Portugal 1,309,710 12.4%Syrian Arab Republic 1,828,988 8.3% Netherlands 1,291,968 7.7%Afghanistan 1,683,007 6.6% Greece 951,737 8.8%United Arab Emirates 1,008,217 12.2% Austria 950,713 11.2%Tunisia 916,088 8.5% Czech Republic 914,903 8.7%Yemen 613,175 2.5%Israel 567,510 7.1% South America Diabetics % DiabeticJordan 471,068 7.5% Brazil 14,258,480 6.0%Kuwait 386,862 10.8% Colombia 2,255,424 4.8%Lebanon 332,948 7.7% Venezuela 1,707,820 5.9%Oman 307,856 11.1% Peru 1,706,608 5.6%Qatar 254,976 13.3% Cuba 1,228,033 11.0%Bahrain 177,778 14.4% Guatemala 1,065,248 6.9%3
  4. 4. Diabetic Prevalence Rates in IndiaUrban vs. Rural General belief among leading medical professionals that WHO and other reports aregrossly underestimating the prevalence of diabetes in India due to poor detection andprediction rates of diabetes from lifestyle factors Rural India has significantly lower Diabetes prevalence rates due to lifestyle factors &also due to poor detection4
  5. 5. Diabetics – Recommended Regimen &Lifestyle Constraints Significant lifestyle constraints: Severe diet restrictions No Sugar No Sweets Diet low in carbohydrates Limited (poor) food alternatives Advised to consume 5-6 “mini meals” to manage swingsin blood sugar levels Need to closely monitor blood sugar levels Exercise 5 times per week5
  6. 6. What is DiaBliss?For the first time in the world we are able to render pure cane sugar diabeticfriendly: DiaBliss is coming to you after 10 years of R&D and 4 years of productperformance testing among100s of diabetics A colorless, odorless and tasteless herbal solution is extracted from 7-17 spicesincluding Turmeric, Black Pepper, Cinnamon, Ginger, Fenugreek, Gooseberry,Pomegranate by using only water and no other chemicals or solvents . DiaBliss system has limitless versatility: The herbal solution is blended with sugarmakes sugar diabetic friendly and allows glucose present in the blood stream to beeffectively absorbed by the body at a cellular level. The solution when blendedwith rice renders carbohydrates diabetic friendly. Along the same lines, fruit basedfoods and beverages have been blended with herbal solution to render themdiabetic friendly. DiaBliss developed over 20 products which are being launched into retail FMCGapplications in a phased manner.6
  7. 7. DiaBliss Herbal Solution –Active Ingredients Herbal solution contains a variety of active phytochemicals, including theflavonoids, terpenoids, lignans, sulfides, polyphenolics, carotenoids, coumarins,saponins, plant sterols, curcumins, and pthalides. Many of these herbs contain potent antioxidant compounds that providesignificant protection against chronic diseases. These compounds are known to have variety of health & wellnesscharacteristics - LDL cholesterol from oxidation, inhibit cyclooxygenase andlipoxygenase enzymes, improve metabolism, enhance insulin sensitivity, inhibitlipid peroxidation, or have antiviral or antitumor activity.7FenugreekTurmericBlack PepperGingerCinnamonGooseberryPomagranate
  8. 8. Competitive Positioning - SweetenersProduct Brand Names Composition/Chemical NameManufacturing Process Taste Factors & Cooking Solutions Health Effects Calorific ValueAspertame Equal, NutraSweetN-L-aaspartyl-L-phenylalanine-l-methylester (APM)Fermentation and sysnthesis withmethanol with metal catalystsInteracts with some foods and cannotperfectly replace sugar, not thermallystableAspartame must be avoided by peoplewith the genetic conditionphenylketonuria(PKU); Recentpackaging indicates not recommendedfor children.4 calories pergram; 180 timessweeter thansugarSucralose Splenda,Sugar Free4-chloro-4-deoxy-.alpha.-D-galactopyranosyl 1.6-dichloro-1.6-dideoxy-.beta.-D-fructo-furanosideFive Step Chemical Processincluding chlorination of sucrose,followed by high temperature, lowpH process for final conversion tosucraloseThere is still a distinct chemical tasteespecially when products are used tomake sweets. Thermally stable and canbe used in almost all categories of foods &beverages.FDA & WHO evaluated over 100 studiesover 20 years and concluded the productis generally safe. Recent packagingindicates not recommended forchildren.No calorificcontentSaccharin Sweet n Low,Sweet Twin, andNecta Sweet2H-1λ6,2-benzothiazol-1,1,3-trioneTwo chemical synthesis processes Bitter after taste. Not thermally stable. Suspected Carcinogen (bladder cancer). 1 calorie pergram, 10xsweeterStevia Truvia, PureVia,SweetLeafSweetening ingredient -Steviol glycosides. Classof Compaounds fund inStevia plant leaf.Minimal Processing for darkcolored stevia extracts. Crystallineforms involves some level ofchemcal processingSome level of bitter after taste; Can beused for cooking and bakingApproved by FDA; Banned in someEuropean countries4 calories pergram; 200-400times sweeterthan sugarLevulose Dezire D-Frustose Some level of bitter after taste; Can beused for cooking and baking; Indiansweets have a distinct after tasteFructose based products such as cornsyrup have been approved by FDA.4 calories pergram; LowerGlycemic Indexthan SugarHerbal Cane Sugar DiaBliss Cane Sugar blended withherbal extractsA colourless, tasteless andodourless extract from 7 commonherbs and spices; Only water usedin preparation of herbal solution.Only product that can claim exact sametaste of sugar; Thermally stable and can beused in all categories of foods similar toSucralose.HbA1c, Fasting and Post Pradial levelsshow decreasing trends; Analysis andanimal studies indicate product is safefor human consumption4 calories pergram; LowerGlycemic Indexthan Sugar8
  9. 9. DiaBliss – Key Product Attributes Natural Taste of Pure Cane Sugar with no after taste characteristics of sweeteners High degree of product versatility in terms of usage in baking, cooking, low andhigh temperature, wide pH ranges. 100% Natural - No chemicals in herbal extraction, only uses water in extraction Only product that provides sugar, carbohydrate and fructose management systemthereby providing a complete and integrated approach to diabetic friendly foods Content analysis, acute and sub-acute animal studies and histopathology studies onanimals indicate product is safe for human consumption. Product showing positive efficacy in terms on long term blood sugar control (ie lowerlevels of HbA1c, Fasting and Post prandial levels) in type 1 and type 2 diabeticsbased on consumption periods from three months to three years.9
  10. 10. Overall ProcessWater basedextraction ofmolecular valuesHerbs & SpicesHerbal ExtractHerbalSolutionBlendingAgeing/DryingPackagingSugar(or Salt, Rice)Primary ProductsDiaBliss SugarDiaBliss SaltDiaBliss RiceHerbalSolutionBlending Processing PackagingIngredientsDerivative ProductsDiaBliss Beverages(Lemon Tea, Lemon Juice, Instant Tea & Coffee Mix)DiaBliss Prepared Foods ( Mixed Fruit Jam, Ketchup, Ravva Laddu Mix, Kesari Bath,Gulab Jamun Mix, etc)DiaBliss Cereals (Multigrain Porridge)DiaBliss Chocolates (Dark, Milk & Filled)DiaBliss Ice Cream Mixes (Vanilla, Mango)Institutional Products(Bulk Packaging of DiaBliss Sugar & other products)Sweet ChainsBakeriesHotels & InstitutionalFood CompaniesBeverage Companies10
  11. 11. Product Performance Summary Product Characterization @ SGSlabs, Chennai Trials @ Sugen Life Sciences,Tirupati– Acute & Sub-Acute Toxicity studies Summary of Product Usage &Customer Testimonials– Short Term Trials– Long Term Trials Product composition is safe for humanconsumption based on heavy metals & pesticideanalyses. No detrimental impact on animals healthparameters. Histopathological studies indicatedno organ impact when subject to acceleratedusage of product GTT data indicates DiaBliss Sugar can beclassified as low glycemic index product Extended GTT results with diabetic subjectsindicated excellent blood sugar control even withhigh loading of DiaBliss sugar. Data from diabetics who consumed product forperiods between 3 months to 36 months indicatesproduct is providing significant health benefits todiabetics11
  12. 12. DiaBliss Tackles all Metabolic Pathways1. Starch to Sugar Conversion2. Glucose Absorption3. Glucose Tissue Uptake4. Fat Reduction5. Glucose Homeostasis*6. Insulin Release7. Insulin Sensitivity* Glucose Homeostasis: the balance of insulin and glucagon to maintain bloodglucose; Glucagon: a fall in blood glucose increases the release of glucagon from thepancreas to promote glucose production.12
  13. 13. Acute Oral Toxicity with Wistar Rats
  14. 14. Sub-Acute Oral Toxicity with Wistar Rats
  15. 15. Typical HbA1c Profiles Effective for Type 1 & Type 2diabetics 15-50% reduction in HbA1c levels Subjects report energetic feeling &improved general wellnessGlycemic Index Higher rate of metabolism Low Glycemic Index Food (GI = 53 vs.60 for normal sugar & 100 forglucose)15
  16. 16. Extended Glucose Tolerance TestsConducted with diabetics Excellent metabolism ofsugar by diabetics. Sugar levels of normaldiabetics at or belowfasting levels in threehours. Two chronic alcoholics(subjects 2 & 5) couldnot metabolise atsatisfactory rates astheir liver andpancreatic functionsalready impeded. Blood Sugar levelsdropped below fastinglevels for 70% of thediabetics testedindicating excellentmetabolic response16
  17. 17. Fasting, PP & HbA1cType 1 Diabetic Type 1 diabetic, Age 58 9 months on DiaBliss Herbal cane sugar 40% reduction in HbA1c0501001502002504/3/2012 14/8/2012 15/9/2012 17/9/2012BloodSugarLevels,mg/dlType 1 Diabetic, Female, age 58 - Fasting & PP ProfilesFastingPPStarted consuming DiaBliss Herbal Cane Sugarfor Tea & Coffee66.577.588.594/3/2012 6/6/2012 14/8/2012 17/9/2012HbA1cType 1 Diabetic, Female, age 58 - HbA1c ProfileStarted consuming DiaBlissHerbal Cane Sugar forTea & Coffee* Blood Sugar levels measured at Mohan Diagnostics, Madurai17Subject underwentFistula Operation
  18. 18. Fasting, PP & HbA1cType 2 Diabetic Type 2 Diabetic, Age 63 18 months on DiaBliss herbal cane sugar Lowered medication by 50%; Stabilized Fasting, PP & HbA1c swings* Blood Sugar levels measured at Hi Tech Labs, Vadapalani, Chennai & Precision Labs, Adyar, Chennai18
  19. 19. Juvenile Diabetic 8 year old juvenilediabetic Two years onDiaBliss Sugar Major lifestyleimprovement Able to go toschool full-time Able to enjoy allkinds of foods &sweets Gaining bodyweight withoutsignificant increasein insulin dosage 45% reduction inHbA1c levels* Blood Sugar levels measured at Priya Diagnostics, Besant Nagar, Chennai19
  20. 20. Summary For the first time in the world DiaBliss has been successful in making cane sugardiabetic friendly DiaBliss system provides unlimited food choices for diabetics, pre-diabetics andwellness solutions for entire family DiaBliss Sugar has been extensively tested and found to be safe for humanconsumption. Hundreds of diabetcs ranging in age from 8 to 82 (type 1, type 2) haveconsumed DiaBliss Sugar for periods ranging from 3 months to 3+ years;HbA1c, Fasting and PP levels tending to show lowering trends DiaBliss has over 20 diabetic friendly and general wellness products spanningvarious categories including primary foods, cereals, beverages, prepared foods,chocolates, ice creams which will be introduced into the market in a sequentialmanner.
  21. 21. THANK YOUContact:www.diabliss.comDiaBliss Consumer Products Pvt Ltd1/283 ‘Shripuram’Shripuram RoadThoraipakkamChennai – 60097Tamil NaduVR. Ramanathan, CEOVRR@diabliss.comTel: +91-9840427966Siva Vallabhaneni, COOShiv@diabliss.comTel: +91-776098063121

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