Diabetes in Spain<br />content publishing & distribution workflow  <br />Pancreatically Challenged!Diabetes Tipo 1, (mdi) ...
Diabetes in Spain Blog Post Workflow<br />Source Content - News/Blogs<br />Prepare Blog Content<br />Write Content & Add M...
Source Content<br />Search Google News<br />News RSS Feeds<br />Diabetes Blog RSS Feeds<br />Pharma RSS Feeds<br />Social ...
Blog Posting<br />Using the Wordpress CMS/Blogging Platform<br />100% Free to use with 1000’s of Free templates.<br />Prem...
Blog Post SEO<br />Review Blog Post<br />Headings/Titles<br />URL’s<br />Focus Keyword<br />Meta tags<br />Page/Post Descr...
A Fully Published Page, showing post content together with various data such as Related Posts, Facebook Links and Comments...
Post Distribution:  Social Media/Networking Sites including Twitter, Facebook and Linkedin.<br />
Twitter = 4127 followers<br />Facebook = 705 friends<br />FB Page = 43 Likes<br />Linkedin = 153 (2,507,428 within network...
Review<br />Check Stats<br />Various Free tools including Google Analytics.<br />Feel Loved!<br />Source of Inbound links....
Power of the Internet<br />5 mins & 100% Gratis<br />
Muchas Gracias / Thank You<br />You can find me here /  Puedesencontrarmeaquí<br /><ul><li>www.diabetesinspain.com
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Diabetes Spain PPTX

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DiS Keynote Presentation June 2011

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  • Intro
  • Overview for Blog Post Workflow and General way I publish material.
  • Where do I source content?
  • What I use
  • SEO – Making sure it has the relevant information so that it will be indexed quickly and accurately by Google but also so that readers understand what the post is about.
  • Published page
  • Distribution of blog post
  • Reach
  • Review
  • Video
  • Thanks, Round up and Q’s
  • Diabetes Spain PPTX

    1. 1. Diabetes in Spain<br />content publishing & distribution workflow <br />Pancreatically Challenged!Diabetes Tipo 1, (mdi) múltiplesinyeccionesdiariasdesde 1998. Ultimo HbA1c = 7.6%<br />
    2. 2. Diabetes in Spain Blog Post Workflow<br />Source Content - News/Blogs<br />Prepare Blog Content<br />Write Content & Add Media<br />Optimise Post Content<br />Publish Post<br />Distribute - Network via Twitter, Facebook, Linkedin & You Tube<br />
    3. 3. Source Content<br />Search Google News<br />News RSS Feeds<br />Diabetes Blog RSS Feeds<br />Pharma RSS Feeds<br />Social Media Sites; Twitter, Facebook & Linkedin<br />
    4. 4. Blog Posting<br />Using the Wordpress CMS/Blogging Platform<br />100% Free to use with 1000’s of Free templates.<br />Premium Templates and DiS uses the “Canvas” framework from Woothemes.<br />Specific SEO Plugin<br />
    5. 5. Blog Post SEO<br />Review Blog Post<br />Headings/Titles<br />URL’s<br />Focus Keyword<br />Meta tags<br />Page/Post Description<br />Content<br />
    6. 6. A Fully Published Page, showing post content together with various data such as Related Posts, Facebook Links and Comments.<br />
    7. 7. Post Distribution: Social Media/Networking Sites including Twitter, Facebook and Linkedin.<br />
    8. 8. Twitter = 4127 followers<br />Facebook = 705 friends<br />FB Page = 43 Likes<br />Linkedin = 153 (2,507,428 within network)<br />RSS Feed = 29<br />Total immediate reach = 5057 people. 100% Free!!!<br />If just 5% RT’s, shares, likes or recommends the post/site then the immediate reach would increase by 500 people! Question; How much would it cost to generate that offline? €xxxxxxxx,00’s !!<br />Reach<br />
    9. 9. Review<br />Check Stats<br />Various Free tools including Google Analytics.<br />Feel Loved!<br />Source of Inbound links.<br />See where visitors are heading.<br />Scrapers. Content Stealing.<br />
    10. 10. Power of the Internet<br />5 mins & 100% Gratis<br />
    11. 11. Muchas Gracias / Thank You<br />You can find me here / Puedesencontrarmeaquí<br /><ul><li>www.diabetesinspain.com
    12. 12. twitter.com/elgringoinspain
    13. 13. facebook.com/elgringospain</li></ul>Internet y Salud: II Congreso de la Blogosfera Sanitaria - Madrid - Junio2011<br />

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