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Diabetes Spain PPTX
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  • Intro
  • Overview for Blog Post Workflow and General way I publish material.
  • Where do I source content?
  • What I use
  • SEO – Making sure it has the relevant information so that it will be indexed quickly and accurately by Google but also so that readers understand what the post is about.
  • Published page
  • Distribution of blog post
  • Reach
  • Review
  • Video
  • Thanks, Round up and Q’s

Transcript

  • 1. Diabetes in Spain
    content publishing & distribution workflow
    Pancreatically Challenged!Diabetes Tipo 1, (mdi) múltiplesinyeccionesdiariasdesde 1998. Ultimo HbA1c = 7.6%
  • 2. Diabetes in Spain Blog Post Workflow
    Source Content - News/Blogs
    Prepare Blog Content
    Write Content & Add Media
    Optimise Post Content
    Publish Post
    Distribute - Network via Twitter, Facebook, Linkedin & You Tube
  • 3. Source Content
    Search Google News
    News RSS Feeds
    Diabetes Blog RSS Feeds
    Pharma RSS Feeds
    Social Media Sites; Twitter, Facebook & Linkedin
  • 4. Blog Posting
    Using the Wordpress CMS/Blogging Platform
    100% Free to use with 1000’s of Free templates.
    Premium Templates and DiS uses the “Canvas” framework from Woothemes.
    Specific SEO Plugin
  • 5. Blog Post SEO
    Review Blog Post
    Headings/Titles
    URL’s
    Focus Keyword
    Meta tags
    Page/Post Description
    Content
  • 6. A Fully Published Page, showing post content together with various data such as Related Posts, Facebook Links and Comments.
  • 7. Post Distribution: Social Media/Networking Sites including Twitter, Facebook and Linkedin.
  • 8. Twitter = 4127 followers
    Facebook = 705 friends
    FB Page = 43 Likes
    Linkedin = 153 (2,507,428 within network)
    RSS Feed = 29
    Total immediate reach = 5057 people. 100% Free!!!
    If just 5% RT’s, shares, likes or recommends the post/site then the immediate reach would increase by 500 people! Question; How much would it cost to generate that offline? €xxxxxxxx,00’s !!
    Reach
  • 9. Review
    Check Stats
    Various Free tools including Google Analytics.
    Feel Loved!
    Source of Inbound links.
    See where visitors are heading.
    Scrapers. Content Stealing.
  • 10. Power of the Internet
    5 mins & 100% Gratis
  • 11. Muchas Gracias / Thank You
    You can find me here / Puedesencontrarmeaquí
    • www.diabetesinspain.com
    • 12. twitter.com/elgringoinspain
    • 13. facebook.com/elgringospain
    Internet y Salud: II Congreso de la Blogosfera Sanitaria - Madrid - Junio2011