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Diabetes Spain PPTX

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DiS Keynote Presentation June 2011

DiS Keynote Presentation June 2011

Published in: Health & Medicine

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  • Intro
  • Overview for Blog Post Workflow and General way I publish material.
  • Where do I source content?
  • What I use
  • SEO – Making sure it has the relevant information so that it will be indexed quickly and accurately by Google but also so that readers understand what the post is about.
  • Published page
  • Distribution of blog post
  • Reach
  • Review
  • Video
  • Thanks, Round up and Q’s
  • Transcript

    • 1. Diabetes in Spain
      content publishing & distribution workflow
      Pancreatically Challenged!Diabetes Tipo 1, (mdi) múltiplesinyeccionesdiariasdesde 1998. Ultimo HbA1c = 7.6%
    • 2. Diabetes in Spain Blog Post Workflow
      Source Content - News/Blogs
      Prepare Blog Content
      Write Content & Add Media
      Optimise Post Content
      Publish Post
      Distribute - Network via Twitter, Facebook, Linkedin & You Tube
    • 3. Source Content
      Search Google News
      News RSS Feeds
      Diabetes Blog RSS Feeds
      Pharma RSS Feeds
      Social Media Sites; Twitter, Facebook & Linkedin
    • 4. Blog Posting
      Using the Wordpress CMS/Blogging Platform
      100% Free to use with 1000’s of Free templates.
      Premium Templates and DiS uses the “Canvas” framework from Woothemes.
      Specific SEO Plugin
    • 5. Blog Post SEO
      Review Blog Post
      Headings/Titles
      URL’s
      Focus Keyword
      Meta tags
      Page/Post Description
      Content
    • 6. A Fully Published Page, showing post content together with various data such as Related Posts, Facebook Links and Comments.
    • 7. Post Distribution: Social Media/Networking Sites including Twitter, Facebook and Linkedin.
    • 8. Twitter = 4127 followers
      Facebook = 705 friends
      FB Page = 43 Likes
      Linkedin = 153 (2,507,428 within network)
      RSS Feed = 29
      Total immediate reach = 5057 people. 100% Free!!!
      If just 5% RT’s, shares, likes or recommends the post/site then the immediate reach would increase by 500 people! Question; How much would it cost to generate that offline? €xxxxxxxx,00’s !!
      Reach
    • 9. Review
      Check Stats
      Various Free tools including Google Analytics.
      Feel Loved!
      Source of Inbound links.
      See where visitors are heading.
      Scrapers. Content Stealing.
    • 10. Power of the Internet
      5 mins & 100% Gratis
    • 11. Muchas Gracias / Thank You
      You can find me here / Puedesencontrarmeaquí
      • www.diabetesinspain.com
      • 12. twitter.com/elgringoinspain
      • 13. facebook.com/elgringospain
      Internet y Salud: II Congreso de la Blogosfera Sanitaria - Madrid - Junio2011

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