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Reliance fresh

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Reliance fresh Reliance fresh Document Transcript

  • Dear Respondents, I am Kulabkar sanket u. student of 3rd Semester MBA programme from Center for Management Studies, Ganpat University, Kherva(mehsana). As part of our study curriculum, we are undertaking a project on “A study of consumer preferences in Reliance fresh – Gandhinagar” We also ensure you that the answer given by you will be kept confidential and use for academic purpose only. SECTION - I Q1. Is Reliance fresh your first preference in comparison with other retail competitors such as Big Bazaar, V Mart? Yes No Q2. Do advertisement and promotion activities influence your shopping decision? Yes No Q3. From where do you come to know promotion activity of Reliance Fresh? SMS News Paper Pamphlets
  • Q4. Which promotional strategy offered by reliance fresh you prefer the most? Highly Preferred 7 6 5 7 6 5 7 6 5 Discount on MRP Buy one get one free Budhwar ki mandi 4 4 4 Least Proffered 3 2 1 3 2 1 3 2 1 Q5. How you find in store promotion communication? Very Poor Poor Good Very Good Q6. Are you aware about Point Card System of Reliance Fresh? Yes No Q7. If yes than how did you find the system? Good Poor Fair Needs improvement Q8. How does u compare Reliance fresh with big Bazaar Price factor Availability of products Customer service
  • Q9. What segment of product do you prefer buying from Reliance fresh Stores? Segment of product Food and bakery Fruits and Vegetables Dairy Products Toiletries and cosmetics Health Care Processed food Beverages Herbs & Spices Confectionaries Highly Preferred 7 6 5 7 6 5 7 6 5 4 4 4 Least Preferred 3 2 1 3 2 1 3 2 1 7 6 5 4 3 2 1 7 7 7 7 7 6 6 6 6 6 5 5 5 5 5 4 4 4 4 4 3 3 3 3 3 2 2 2 2 2 1 1 1 1 1 10. As compared to other shops, what do you think of the pricing of the products of Reliance fresh? Low Almost Same. High. Very high. Q11. In your experience, how long is the time taken for the billing? <2 mints. 6 – 10 mints. 2 – 5 mints. >10 mints. Q12. How frequently do you visit Reliance Fresh? Once in a week Twice in a week Once in a month
  • Q13. Do u feel easy to find out the product? Yes No Q14. Are you satisfied with the variety of products at Reliance fresh? Yes No Q15. Is store provides sufficient quantity of promotional product? Yes No Q16. How do you fell about the customer service of Reliance Fresh? Good Very good Excellent
  • SECTION - II 1. What is your gender? Male Female 2. What age group do you belong to? 16-25 46-55 26-35 Over 55 36-45 3. What is your occupation? Student Job Business Others 4. What is your total yearly annual income? < 2 laces 6 laces to 10 laces 2 laces to 5 laces > 10 laces