Promoting Your Mission Through Social Media:
An Introduction

Social Media are media designed to be
disseminated through social interaction created
using highly accessible and scalable publishing
techniques. Social media supports the human need
for social interaction, using internet- and web-
based technologies to transform broadcast media
monologues (one to many) into social media
dialogues (many to many). It supports the
democratization of knowledge and
information, transforming people from content
consumers into content producers.—Wikipedia
First Things First: A Definition

Social Media is a
conversation supported by
online tools.
In Other Words …

“It’s new and untested.”
Resistance to Social Media

“It’s too complicated.”
Resistance to Social Media

“We’ll lose control of our message.”
Resistance to Social Media

Relationships are more
powerful than marketing.
Why You Should Care

We all have our
circle of trust.
Why You Should Care

Marketing can’t break that bond.
Why You Should Care

Social media can enable you to
tap into the circle of trust.
Why You Should Care

How We’re Using Social Media

Competition
How We’re Using Social Media

Competition
Communication
How We’re Using Social Media

Competition
Communication
Content Creation
How We’re Using Social Media

Competition
Communication
Content Creation
Community
How We’re Using Social Media

Competition
Communication
Content Creation
Community
Collaboration
How We’re Using Social Media

Social Networking

Business Networking

Video Sharing

Photo Sharing

Blogging

Micro-Blogging

Reviews & Ratings

Discussion Groups

Getting Started in Social Media

What are your goals & objectives?
Getting Started in Social Media

What are your goals & objectives?
Who’s your audience?
Getting Started in Social Media

What are your goals & objectives?
Who’s your audience?
Where are they online?
Getting Started in Social Media

What are your goals & objectives?
Who’s your audience?
Where are they online?
What are your resources?
Getting Started in Social Media

What are your goals & objectives?
Who’s your audience?
Where are they online?
What are your resources?
What does success look like?
Getting Started in Social Media

What are your goals & objectives?
Who’s your audience?
Where are they online?
What are your resources?
What does success look like?
What tools make sense?
Getting Started in Social Media

What are your goals & objectives?
Who’s your audience?
Where are they online?
What are your resources?
What does success look like?
What tools make sense?
How will you measure success?
Getting Started in Social Media

Getting Started: a Word of Advice

Questions?

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