Promoting Your Mission Through Social Media: An Introduction

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This is a presentation on the basics of social media that I delivered to a group of elementary and teen after-school program providers.

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Promoting Your Mission Through Social Media: An Introduction

  1. 1. Promoting Your Mission Through Social Media: An Introduction
  2. 2. Social Media are media designed to be disseminated through social interaction created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using internet- and web- based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.—Wikipedia First Things First: A Definition
  3. 3. Social Media is a conversation supported by online tools. In Other Words …
  4. 4. “It’s new and untested.” Resistance to Social Media
  5. 5. “It’s too complicated.” Resistance to Social Media
  6. 6. “We’ll lose control of our message.” Resistance to Social Media
  7. 7. Relationships are more powerful than marketing. Why You Should Care
  8. 8. We all have our circle of trust. Why You Should Care
  9. 9. Marketing can’t break that bond. Why You Should Care
  10. 10. Social media can enable you to tap into the circle of trust. Why You Should Care
  11. 11. How We’re Using Social Media
  12. 12. Competition How We’re Using Social Media
  13. 13. Competition Communication How We’re Using Social Media
  14. 14. Competition Communication Content Creation How We’re Using Social Media
  15. 15. Competition Communication Content Creation Community How We’re Using Social Media
  16. 16. Competition Communication Content Creation Community Collaboration How We’re Using Social Media
  17. 17. Social Networking
  18. 18. Business Networking
  19. 19. Video Sharing
  20. 20. Photo Sharing
  21. 21. Blogging
  22. 22. Micro-Blogging
  23. 23. Reviews & Ratings
  24. 24. Discussion Groups
  25. 25. Getting Started in Social Media
  26. 26. What are your goals & objectives? Getting Started in Social Media
  27. 27. What are your goals & objectives? Who’s your audience? Getting Started in Social Media
  28. 28. What are your goals & objectives? Who’s your audience? Where are they online? Getting Started in Social Media
  29. 29. What are your goals & objectives? Who’s your audience? Where are they online? What are your resources? Getting Started in Social Media
  30. 30. What are your goals & objectives? Who’s your audience? Where are they online? What are your resources? What does success look like? Getting Started in Social Media
  31. 31. What are your goals & objectives? Who’s your audience? Where are they online? What are your resources? What does success look like? What tools make sense? Getting Started in Social Media
  32. 32. What are your goals & objectives? Who’s your audience? Where are they online? What are your resources? What does success look like? What tools make sense? How will you measure success? Getting Started in Social Media
  33. 33. Getting Started: a Word of Advice
  34. 34. Questions?
  35. 35. Blog http://www.pokethebeehive.com Email dan@pokethebeehive.com Twitter @dhutson LinkedIn http://www.linkedin.com/in/danhutson Where You Can Find Me

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