Authors<br />C.C. Chapman<br />Speaker: A highly recognize speaker to companies, marketers and content creators<br />Entrepreneur: In 2007 he developed Advance Guard which was his Marketing Firm. After a successful two year run, they was attained by Campfire<br />Clients: American Eagle Outfitters, Coca Cola, Warner Brothers, and HBO<br />
He Probably Knows what He is Talking About…<br />
Authors<br />Ann Handley<br />Writer: Huffington Post, Mashable, The Mommy Gig, and American Express open forum.<br />Entrepreneur: Cofounder of Clickz. One of the earliest source for interactive marketing and news<br />C.C.O: Chief Content Officer of MarketingProfs, providing information to business and marketing professionals through internet media<br />
She has seems like she has some knowledge…..<br />Why write the book?<br />
…So why write the book…<br />Authors saw a need…<br />…a need for a break down of the art and science behind developing…<br />…“killer blogs, eBooks, podcast, videos, and webinars”…<br />
Summary of the Book<br />….Really the Content Rules…<br />1. Accept that fact that you are a Publisher…<br /><ul><li>You write a compelling story in an effort to sell</li></ul>2. In-depth knowledge of a product can produce originality…<br /><ul><li>Know yourself
Boeing learned this when an 8 year old sent in his design of a plane. Boeing responded by sending a letter that the kid needed a dictionary to decipher. The letter was impersonal.</li></li></ul><li>Summary of the Book<br />….Really the Content Rules…<br />6. Keep reinventing new content<br /><ul><li>DO NOT think of marketing as a single campaign or initiative
Develop a long term model (reinventing)</li></ul>7. Develop Content that help the customer <br /><ul><li>Your content should, solve a problem, share a resource, make the customer smarter</li></ul>8. Don’t just tell me, show me<br /><ul><li>Your content should tell a story about the product through other customer’s experience.</li></li></ul><li>Summary of the Book<br />….Really the Content Rules…<br />9. Interact with Customers<br /><ul><li>Your content should spark interaction with the customer
Social networks are perfect in providing this avenue</li></ul>What happens? <br />Interaction From customers can lead to a following (as in the case of Harley Davidson)<br />
Summary of the Book<br />….Really the Content Rules…<br />Finally…<br />… Sort of…<br />10. Play to your strengths<br /><ul><li>“You don’t have to hit a homerun every time, Sometimes a few doubles and triples are just as good”
You don’t have to do everything, killer blogs, facebook, twitter, ebooks, however you must do SOMETHING…</li></li></ul><li>What did I take from it?<br />Lets see…<br />The whole idea behind developing amazing content is to turn….<br />…Browsers into buyers…<br />….customers into regulars…<br />
What did I take from it?<br />…you must earn the attention of the browser…<br />Interacting with customers is how your company will survive.<br />…it is important to give valuable information that can be easily read<br />I must put myself in the mind of the consumer and think...<br />…what haven’t they answered yet?<br />
Who should read this Book?<br />Business professionals<br />Advertisers<br />Artist<br />Non-Profit Organizations<br />My Pastor<br />My Roommate<br />My mom<br />EVERYONE who is apart of an entity…!!!<br />
…so what now…<br />Questions related to marketing products are answered… at least for now…<br />However the questions now fall into business, such as…<br />Who can manufacture my products?<br />How to become a B2B business?<br />Overall a great book…!!!!<br />
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