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Small Business E Marketing

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A presentation I did for a business development community on emarketing strategy for small businesses

A presentation I did for a business development community on emarketing strategy for small businesses


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Transcript

  • 1. Small Business e-marketing Presented by Dale Hurwitz
  • 2. Overview and importance Overview Importance • Internet is a powerful resource • Getting your business known • Source of information • Accessible to most •Building brand awareness • Business tool • Professionalism • Means of communication • Availability of your brand • Facets of e-marketing • Resource for your customers • Email • Website • Generating business leads • Paid Search • Web 2.0 •Traditional marketing vs. E-marketing
  • 3. Using email as a marketing tool Email branding • How many emails do you send daily? • Strategic use of email branding • Professional business image • Different providers • Other benefits • Branded anywhere • No changing settings
  • 4. Using email as a marketing tool Bulk mailing • Communicate with customers multiple customers easily • Types of bulk mails • Integration with website • What is required? • Spam?
  • 5. Websites • Ways to approach your website • Basic – Template driven = cheap? • Advanced – fully bespoke = expensive? • Understand who your customers are and what they would want to get out of your website! • Content is everything • Research industry and competitors • A good website is an asset to any business. It appreciates in value
  • 6. Paid marketing solutions • Search engine optimisation • Google Adwords • Banner advertising • Industry portals • Business directories
  • 7. Web 2.0 • Social networking • Blogging • Forum Involvement • Wolftime
  • 8. Creating an effective strategy for your business • Understand your business, your customer and what you want to achieve • How to budget for an effective strategy? • Quality is everything • A website alone will not change your business • Use multiple channels • Seek advice from professionals
  • 9. Q&A