0
Maximize Search Marketing ROI
 Landing Pages, Microsites and Conversion
          Improvement Services




               ...
Search Lifecycle Management™

        Getting prospects to your website is only half the battle.
        SmartSearch provi...
Landing Pages & Micro-Sites

            o Landing pages (or microsites) are designed and developed by SmartSearch.

     ...
Example: Embedded Registration Forms




                                                                              Dis...
Example: Offer Choices




                                                                 Use “Trigger Statements”
     ...
Example: Present Simple Action Steps




                                                                              Pre...
Example: Test Registration Forms




                                                                                     ...
Landing Page Elements We Test

                Overall look and feel
            o

                Page layout
          ...
Example: A/B Test


                       Landing Page A
                                                                ...
Rapid Testing Does Improve ROI




                  5.8%                                           10.6%             12.2...
Hosting/Conversion Advantages


           o SmartSearch is responsible for microsite performance.
           o SmartSearc...
Patricia Hursh
                                                             Patricia@SmartSearchMarketing.com

           ...
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Smart Search Conversion Improvement Services

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Overview of our conversion improvement services designed to improve the conversion rate of your website and improve ROI

Published in: Business, Technology
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Transcript of "Smart Search Conversion Improvement Services "

  1. 1. Maximize Search Marketing ROI Landing Pages, Microsites and Conversion Improvement Services October 2008
  2. 2. Search Lifecycle Management™ Getting prospects to your website is only half the battle. SmartSearch provides a full suite of post-click solutions to maximize ROI. 10/2/2008 2 © 2008, SmartSearch Marketing, All Rights Reserved
  3. 3. Landing Pages & Micro-Sites o Landing pages (or microsites) are designed and developed by SmartSearch. o These pages are specifically created to persuade visitors to take desired actions and improve conversion. o Pages are integrated into a client’s website... or can function as a stand-alone, separately hosted lead generation/sales environment. A rapid, iterative, ongoing testing and improvement process enables dramatic improvements in conversion rates and marketing ROI. 10/2/2008 3 © 2008, SmartSearch Marketing, All Rights Reserved
  4. 4. Example: Embedded Registration Forms Display examples of downloadable Implement assets simple, embedded registration forms 10/2/2008 4 © 2008, SmartSearch Marketing, All Rights Reserved
  5. 5. Example: Offer Choices Use “Trigger Statements” to entice action Offer multiple resource choices 10/2/2008 5 © 2008, SmartSearch Marketing, All Rights Reserved
  6. 6. Example: Present Simple Action Steps Present simple action steps and options 10/2/2008 6 © 2008, SmartSearch Marketing, All Rights Reserved
  7. 7. Example: Test Registration Forms Test registration form fields Offer multiple contact options 10/2/2008 7 © 2008, SmartSearch Marketing, All Rights Reserved
  8. 8. Landing Page Elements We Test Overall look and feel o Page layout o Photos, images and graphics o Headlines o Core messages o Benefit statements o Action “triggers” o Process steps and options o Downloadable assets o Registration forms, fields and field descriptions o 10/2/2008 8 © 2008, SmartSearch Marketing, All Rights Reserved
  9. 9. Example: A/B Test Landing Page A Visitors Registrations Conv (Registration form Rate on internal page) 386 21 5.44% Visitors Registrations Conv Landing Page B Rate (Registration form 411 7 2.19% on landing page) 10/2/2008 9 © 2008, SmartSearch Marketing, All Rights Reserved
  10. 10. Rapid Testing Does Improve ROI 5.8% 10.6% 12.2% conv rate conv rate conv rate # Leads Cost/Lead 10/2/2008 10 © 2008, SmartSearch Marketing, All Rights Reserved
  11. 11. Hosting/Conversion Advantages o SmartSearch is responsible for microsite performance. o SmartSearch handles all design, development and programming. o SmartSearch is responsible for conversion tracking and microsite results reporting. o SmartSearch handles all elements of online registration forms and lead database integration. o SmartSearch reports/analyzes microsite usage and engages in monthly testing to improve conversion rate and marketing ROI. 1-866-644-3134 11 © 2008, SmartSearch Marketing, All Rights Reserved
  12. 12. Patricia Hursh Patricia@SmartSearchMarketing.com Phone) 1-866-644-3134 x702 Fax) 303-449-3932 http://SmartSearchMarketing.com 10/2/2008 12 © 2008, SmartSearch Marketing, All Rights Reserved
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