Smart Search Conversion Improvement Services

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Overview of our conversion improvement services designed to improve the conversion rate of your website and improve ROI

Overview of our conversion improvement services designed to improve the conversion rate of your website and improve ROI

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  • 1. Maximize Search Marketing ROI Landing Pages, Microsites and Conversion Improvement Services October 2008
  • 2. Search Lifecycle Management™ Getting prospects to your website is only half the battle. SmartSearch provides a full suite of post-click solutions to maximize ROI. 10/2/2008 2 © 2008, SmartSearch Marketing, All Rights Reserved
  • 3. Landing Pages & Micro-Sites o Landing pages (or microsites) are designed and developed by SmartSearch. o These pages are specifically created to persuade visitors to take desired actions and improve conversion. o Pages are integrated into a client’s website... or can function as a stand-alone, separately hosted lead generation/sales environment. A rapid, iterative, ongoing testing and improvement process enables dramatic improvements in conversion rates and marketing ROI. 10/2/2008 3 © 2008, SmartSearch Marketing, All Rights Reserved
  • 4. Example: Embedded Registration Forms Display examples of downloadable Implement assets simple, embedded registration forms 10/2/2008 4 © 2008, SmartSearch Marketing, All Rights Reserved
  • 5. Example: Offer Choices Use “Trigger Statements” to entice action Offer multiple resource choices 10/2/2008 5 © 2008, SmartSearch Marketing, All Rights Reserved
  • 6. Example: Present Simple Action Steps Present simple action steps and options 10/2/2008 6 © 2008, SmartSearch Marketing, All Rights Reserved
  • 7. Example: Test Registration Forms Test registration form fields Offer multiple contact options 10/2/2008 7 © 2008, SmartSearch Marketing, All Rights Reserved
  • 8. Landing Page Elements We Test Overall look and feel o Page layout o Photos, images and graphics o Headlines o Core messages o Benefit statements o Action “triggers” o Process steps and options o Downloadable assets o Registration forms, fields and field descriptions o 10/2/2008 8 © 2008, SmartSearch Marketing, All Rights Reserved
  • 9. Example: A/B Test Landing Page A Visitors Registrations Conv (Registration form Rate on internal page) 386 21 5.44% Visitors Registrations Conv Landing Page B Rate (Registration form 411 7 2.19% on landing page) 10/2/2008 9 © 2008, SmartSearch Marketing, All Rights Reserved
  • 10. Rapid Testing Does Improve ROI 5.8% 10.6% 12.2% conv rate conv rate conv rate # Leads Cost/Lead 10/2/2008 10 © 2008, SmartSearch Marketing, All Rights Reserved
  • 11. Hosting/Conversion Advantages o SmartSearch is responsible for microsite performance. o SmartSearch handles all design, development and programming. o SmartSearch is responsible for conversion tracking and microsite results reporting. o SmartSearch handles all elements of online registration forms and lead database integration. o SmartSearch reports/analyzes microsite usage and engages in monthly testing to improve conversion rate and marketing ROI. 1-866-644-3134 11 © 2008, SmartSearch Marketing, All Rights Reserved
  • 12. Patricia Hursh Patricia@SmartSearchMarketing.com Phone) 1-866-644-3134 x702 Fax) 303-449-3932 http://SmartSearchMarketing.com 10/2/2008 12 © 2008, SmartSearch Marketing, All Rights Reserved