“ Let Us Introduce You the Right Way”

Marketing to Increase Business Marketing is the hub of your success. Marketing is more than advertising. Marketing affects every aspect of your business. If you are not marketing your business, it does not exist!

Identify the Challenge Identify a Solution Plan of Action A Three Step Approach

Identify the Challenge

Identify a Solution

Plan of Action

Client Development and Retention. Step One What is the Challenge?

Client Development and Retention.

You must promote yourself and your service in a way that exceeds the expectations of your clients. Step Two What is the Solution?

You must promote yourself and your service in a way that exceeds the expectations of your clients.

Sell Yourself – People buy the “messenger;” not the message. Image is everything. If you are not selling yourself, no one knows you exist! Sell Your Business – “My business can help you.” Sell Your Service – “The value of my service is worth it.” Step Three Plan of Action: Selling 101 Sell the Appointment – Time is money; so make it count.

Image vs. Reality

Perception #1 – A non-business setting indicates your performance as a professional. The “Home” Office: If you work out of your home, you wake up late, do not dress “for work” and your work ethic is not as serious as a “commuter.” Today’s telecommuter works twice as hard to dispel this perception. Outsourcing is becoming highly attractive to “Corporate America” - entrepreneurs, investors and clients. due to the internet, globalization, and the financial savings.

Perception #2 – Your performance in one area indicates your total performance. Your expert technical skills cannot be seen; so your personal and business image determines the reality of professionalism. Physical Appearance: Clothes and hair style speaks to your capabilities first. Communication and actions finish the overall picture.

Your Business Image Personnel, Due Diligence, Document Production, Facility, Equipment and Marketing Tools. Marketing tools are tangible “souvenir” reminders of your business. Announcement, Business Card, Flyer PowerPoint, Promotional Giveaway, Website The above business image sells your business when you are not present. “You never get a second chance to make a first impression.” Press Kit – Bio, Brochure, Press Release, Letter of Introduction to Your Product or Service

Your Business Image Linkedin Facebook Plaxo Twitter Social Networking, blogging, volunteering and print advertising are other forms of “selling” yourself. Your are a salesperson first, last and always – even in cyberspace. Your persona is being critique as you type and after you sign off. Volunteerism indicates you are community oriented and speaks highly of your character.

The D&H Partnership

D&H Strategic Office Solutions believes that an effective business marketing campaign is not only critical to its success; but also vital to its very survival. As your partner, we work in excellence to bring your vision into fruition. We create essential marketing tools to promote your business in the best possible light – Press Kit: Bio, Brochure, Press Release, Letter of Introduction, PowerPoint, Web Content – all in accordance with the AIDA writing method: Attention, Interest, Desire, Action. Your feedback on all projects is encouraged to ensure your vision is effectively conveyed. Enthusiasm about our partnership with you is evidenced in our work product. D&H Partners with YOU!

D&H Partner Benefits | One Stop Service Provider Virtual Administrative Support & Business Services Specializing in Copywriting For Press Package: Bio, Brochure, Press Release, Letter of Introduction for Product or Service and Website Content Visit us on the web for a complete list of our services - www.DHSofficeSolutions.com

D&H Strategic Office Solutions, LLC 15 Corporate Place South Suite 320 Piscataway, NJ 08854 732.543.7161 [email_address] “We’re in Your Office Electronically” Complimentary Consultation Contact Us Today!