To create one of India’s largest and most well engaged fan pageson Facebook, which reaches out to more than a million users on adaily basis. To make opportunity to connect with users on a daily basis.To Make strong community. Playing different contests and making brand promotion. To make emotional attachment. To make brand awareness.
Made the page withdifferent brands anddifferent country wise andmuch more way to build thecommunity.
who played the AXEInstinct game a better anda more realistic brandexperience
shot with 8 young modelson various beautifullocations across the country.each Angel was given aset of interests and aprofession which gave thema large base to powercontent in the community.
Drove engagementthrough user generatedcontest where we askedusers to take a picture ofthem with a note saying: Ilove AXE. XYZ is my MusicStar